Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase.
Get this sample report, completely free DOWNLOAD NOW
In case you want this report emailed straight into your email inbox, kindly share your details below. Please note that you agree to receive email updates from us on our new reports and solutions.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
The Summary report contains the SWOT & PESTLE table contents only. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this free summary report
DOWNLOAD REPORT
In case you want this report emailed straight into your email inbox, kindly share your details below. Please note that you agree to receive email updates from us on our new reports and solutions.

Alibaba SWOT and PESTLE Analysis

ID : 52379153| Feb 2023| 18 pages

COMPANY PROFILE -Alibaba

Business Sector :E- Commerce, Consumer Goods

Operating Geography :China, Asia, Global

About Alibaba :

Alibaba is an e-commerce giant that markets, sells and operates different businesses globally. It was founded in 1999 and is headquartered in Hangzhou, China. It supports merchants, brands and other businesses with its technology and helps them leverage their operations through internet as it engages more users. It offers online shopping platform through Tmall.com and Taobao (for non-branded products sold by smaller-unknown merchants), cloud computing and data management services through Alibaba Cloud Computing, digital media and entertainment, online wholesale market on Alibaba.com, online and mobile payment solutions through Alipay and partnership with Ant Financial Services. Alibaba launched its first website with an aim to help petite Chinese exporters, manufacturers, and entrepreneurs to sell globally. Today Alibaba Group has grown into a global leader in e-commerce, the company and its subsidiaries operate in wholesale and retail online marketplaces, cloud computing, digital media and entertainment and various other sectors. Its market Cap as of July 2018 is close to $495 Billion. It ranks 63 in Forbes’ growth champions. It is listed on New York Stock Exchange (BABA). As of early 2020, the Chinese E-commerce giant had over 116,000 number of full time employees. Strong earnings, a promising growth story and possibility of a stock listing in China in the near future has driven Alibaba stock to all time highs.

Alibaba's mission statement is “to make it easy to do business anywhere”.Alibaba’s Vision statement reads “We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years.”Alibaba’s USP or Unique selling proposition is that it is the world's largest retailer, one of the largest Internet and AI organizations, one of the biggest venture capital firms, and one of the largest investment corporations in the world.

Alibaba Revenue :


RMB 376,844 million – FY ended March 2019 (year on year growth of 50.4%)
RMB 250,266 million – FY ended March 2018

Ownership / Major shareholders :

The top 4 Alibaba shareholders as of November 2017 are Softbank (30.07%), Yahoo (15.34%), Jack Yun Ma (Executive Chairman) (7.0%)and Joseph C. Tsai (Vice-Executive Chairman) (2.5%).

Competitive Analysis of Alibaba

SWOT
PESTLE

The SWOT / TOWS analysis of Alibaba is a framework to assess the internal and external factors that influence the company’s micro and macro environment. The SWOT analysis is a handy technique to analyze the present strength, weakness, opportunity, and threats alongside their impact on the current business model of Alibaba group. Alibaba is the largest e-commerce organization and the strongest brand operating as the leading intermediary organization in C2C, B2B and B2C segments, with 58% market share in China. A major strength of Alibaba is the market it operates in, China which is the most populated nation and the second largest economy of the world, both of which accounts for the success of Alibaba Group. A qualitative strength of Alibaba is its founder, Jack Ma; his strong presence, ideas and vision are adding to Alibaba’s growth trajectory. Other significant strengths of Alibaba are strategic partnerships, broad product portfolio coupled with growing demand for wholesale and retail business; these have help in preserving its market share.

One of the major weakness of Alibaba is that it has too many merchants on board, the consequence of which led to good brands calling off due to high competition, sellers not being able to make good profits and counterfeit products from local sellers flooding the markets. Alibaba cloud bagged the 2018 MySQL award for the second time. In 2015, it became the first Asian company to be cited as the WebScaleSQL contributor. This accounts for a huge opportunity for Alibaba to become a market leader in the cloud computing space. While global players like Amazon and eBay are a major threat to Alibaba’s e-commerce segment, it also faces stiff competition from local players like JD.com and Tencent. Other key threats to Alibaba are cyber security, economic recession and weak demand in the international market.

The SWOT/TOWS analysis for Alibaba is presented in a nutshell below followed by the detailed analysis:

Strengths
Weaknesses
1. Well Segmented Product Portfolio
2. Large and growing customer base of TMall
3. Growing Demand for Marketing Services
4. Taobao, China’s largest C2C sales channel
5. Strategic Partnerships to create value propositions globally
6. Strong Growth in Wholesale & Retail business
7. Singles day - world’s largest shopping festival
1. Decreasing EBIDTA margins affecting core competency
2. Over dependence on Chinese economy
Opportunities
Threats
1. Opportunity to capture greater market share with Lazada and AliExpress
2. Potential of becoming market leader in cloud computing
1. Stiff Competition in E-Commerce
2. AliPay may lose global market share to pre -existing local players
3. Increasing number of fakes may affect core competency
SWOT & PESTLE (combined)
Complete Report
USD 12.53
*
  • Debit/Credit card
  • PayPal
Great quality, Affordable pricing.
Safe and secure payments
On purchase the Alibaba SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.

Detailed SWOT Analysis of Alibaba

Strength

1. Well Segmented Product Portfolio: Alibaba has wide range of services that are offered globally depending on the demand in the geography. It offers agriculture products, food, textile, fashion accessories, automobile and their parts, electronics, health and beauty products on the online wholesale and retail marketplace in more than 200 countries. It also offers cloud computing to merchants, corporate, governments and start-ups. It offers marketing services through Alimama which plants its clients’ products and services on third party websites and apps for greater market reach. It also offers logistics services through Cainiao Network to leverage supply chain between merchants and consumers at a larger scale. It financially supports small and micro enterprises through Ant financial. Alibaba’s diverse portfolio ensures top of the mind recall and make it the emerging leader in each of these segments.

2. Large and growing customer base of TMall: TMall is the largest B2C online platform for imported goods in China. It mainly sells premium products across the border. Its presence is strengthening especially in Australia as demand for their health and nutritional supplements is growing in China, as indicated by 600 million active annual users there as of mid-2019. Its platform has 75% of Forbes Top 100 World’s Most Valuable Brands. The platform has over 20,000 brands from 77 countries as of 2019. An increase in the merchants using TMall will increase the revenue from annual service fee. Tmall charges merchants an annual service fee. Also, for each transaction, it charges a commission fee based on the category of product sold.

3. Growing Demand for Marketing Services: Alibaba’s expansion has been majorly driven by its substantial online marketing services, subsequently, having a positive impact on the online marketing inventory. The demand for its services is due to Uni Marketing suite of tools which consists of Brand Databank, Brand Hub, Uni Desk and Uni Strategy. It has fetched Alibaba 450 million active consumers in China’s online retail space. TMall enables brand-building for domestic and international products as it gives a large market. This increase leads to more value added services on Alibaba’s platform and drives in more businesses globally to use its services for greater market penetration. Its marketing strategies increase customer engagement and increase revenue.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Amazon
  • Ebay
  • Tencent
  • JD.com
  • Baidu
  • The Bottom Line
  • Vipshop Holding Ltd.
  • Gome Electrical Appliances Holding Ltd.

Major Brands :

  • Alibaba.com
  • Guangzhou Evergrande Taobao F.C.
  • Taobao
  • Tmall
  • UCWeb
  • Daraz
  • AliExpress
  • Juhuasuan.com
  • Alimama.com
  • Ant Financial
  • Cainiao
  • Lazada
  • Youku Tudou
  • Alibaba Cloud
  • Fliggy Corporate
  • 11 Main
  • AliGenie
  • AliOS
  • Alipay
  • AliMusic
  • Alibaba Pictures
  • Youku Tudou
  • Aliwangwang
  • AliHealth
  • AliSports
  • AutoNavi
  • Yahoo! China
  • Laiwang
  • South China Morning Post
  • Ali Venture Capital

Key Business Segments / Diversification :

Alibaba
E-commerce Retail Internet AI and technology
Online auction hosting Online money transfers Mobile commerce

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Daraz.pkRocket Internet2018Acquisition Alibaba, through the deal, plans to expand its e-commerce empire into South Asia.
Ejoy TechnologyOnline Gaming2017AcquisitionThe group desired ramping up its online game business through this deal, at the price of $26.2 million.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
Complete Report
USD 12.53
*
  • Debit/Credit card
  • PayPal
Great quality, Affordable pricing.
Safe and secure payments
On purchase the Alibaba SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The SWOT and PESTLE Analysis reports provides strategic intelligence on the following:
• Utilizes strategic tools, SWOT and PESTLE, to study the major internal and external factors influencing Alibaba.
• Provides a brief overview of Alibaba’s history, founders, its corporate headquarters, owners, stakeholders and revenue jumps.
• Overall company analysis to gain acquaintance about company information, company profile, business model, business plans and marketing strategy.
• Understanding of Alibaba’s USP or unique selling proposition, mission statement and vision statement that has set a benchmark in the e-commerce industry.
• Use of SWOT/TOWS Analysis- A technique to analyze the present Strengths, Weaknesses, Opportunities, and Threats of Alibaba Ggroup.
• Core competitive advantages enjoyed by Alibaba over its rivals and competitors from the E-commerce industry.
• Intelligence on Alibaba's share price, mergers and acquisitions, strategic partnerships and alliances, capital raising, and their impact on the Company’s growth trajectory.
• Insights about its major competitors, brands, key locations, and subsidiaries, business segments/ diversification.
• Utilizing PESTLE/ PESTEL/ STEEPL Analysis for in-depth analysis of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their impact on the operation of Alibaba.
• Summarization of Alibaba’s business model, along the further diagnosis of key business segments and business case study>
• A peek into the Alibaba’s key performance indicators, success factors, value proposition and core competencie.

You may also be interested in other analyses of Alibaba:

Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
BCG Analysis Report
This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Digital Marketing and Social Media Strategy Analysis Report
This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Segmentation, Targeting and Positioning (STP) Analysis Report
This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Alibaba
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Ansoff Matrix Analysis Report
This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.

Check Out Analysis of Other Relevant Companies

References used in Alibaba SWOT & PESTLE Analysis Report

1. Umeng - https://techcrunch.com/2013/11/20/umeng-alibaba/
2. Ejoy Technology - https://www.crunchbase.com/organization/ejoy-technology
3. Rocket Internet - https://techcrunch.com/2018/05/08/alibaba-buys-rocket-internets-daraz/
4.10 Companies Owned by Alibaba - https://www.investopedia.com/insights/10-companies-owned-alibaba/

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

Alibaba SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Alibaba SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/alibaba/ [Accessed 29 Mar, 2024].

In-text: (SWOT & PESTLE.com, 2024)

Copyrights and Disclaimer

Alibaba SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

Copyright of Alibaba SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Alibaba SWOT and PESTLE Analysis
Price : USD 12.53
Open chat
1
Hello
How can I Help You?