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Carrefour SWOT and PESTLE Analysis

ID : 5280353| May 2023| 18 pages

COMPANY PROFILE -Carrefour

Business Sector :Retail, Food and Grocery Retail

Operating Geography :Europe, France, Global

About Carrefour :

Carrefour is a French multinational retailer headquartered in Boulogne Billancourt, France, in the Hauts-de-Seine Department near Paris and was established in 1958 by Marcel Fournier, Denis Defforey and Jacques Defforey. The name Carrefour means “crossroads” in French. It is one of the largest supermarket chains globally, operating nearly 14,000 stores and e-commerce sites in more than 30 countries, in Europe, the Americas, Asia and Africa as of 2022. Since 1995, Majid Al Futtaim has been in charge of Carrefour operations in the MENA area. At the time the region's first hypermarket was launched at City Centre Deira, it was initially a Continent-branded shop that changed to Carrefour four years later. Carrefour UAE was among the companies who emerged victorious at RTIH’s 2021 retail technology awards. The group employed more than 319,565 people as of early 2023.

The USP of Carrefour lies in it being one of the top retailers in the world. Carrefour’s mission is “Doing our job well” with a vision “To become the benchmark in modern retailing in each of our markets. We aim to offer our customers the best price and the best merchandise, in every store, in every country.”

Carrefour Revenue :


€ 81.2 billion - FY ending Dec 31st 2021 (y-o-y growth of 2.3%)
€ 79.4 billion - FY ending Dec 31st 2020

Competitive Analysis of Carrefour

SWOT
PESTLE
The SWOT analysis for Carrefour is presented below:
Strengths
Weaknesses
1. Competitive advantage of a multi format strategy
2. Strong digital platform and customer experience
3. Good products at best prices
Strong geographic footprint of the group
1. Poor performance in own brand products
2. Weak performance in Asian markets
Opportunities
Threats
1. Footprint expansion in the Middle-East region
2. Usage of big data analytics
3. Increasing demand for e-commerce
4. Opening of the first BIO store in UAE catering to increasing demand
1. Fluctuating foreign exchange rates
2. Increasing competition from discount retailers
3. Inflation crisis is turning consumers into penny-pinchers
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Carrefour

Strength

1. Competitive advantage of a multi format strategy: Carrefour boosted its multi-format model with a focus on the development of convenience stores which included renovating stores, expanding and developing new formats. As of the end of 2022, the Group has about 13894+ convenience stores, 80 million customers using its e-commerce sites. Further, Carrefour is renovating its supermarkets by adapting its offering to the local area in every country where it operates. Improvements in customer satisfaction, which are a key component of its strategy, helped it gain market share in most of the host countries. The Group works through local partners who are establishing a network of stores under Carrefour banners throughout the Middle East, Africa, and other regions. All retail formats are available to Carrefour's clients, including soft discount, cash & carry, supermarkets, convenience shops, and hypermarkets. Customers have the choice of buying in-store, ordering online, having their products delivered to their homes, or picking them up from a sales outlet or a Drive. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Footprint expansion in the Middle-East region: In the Middle East, Africa, and Eastern Europe in 2022, more than 100 Carrefour outlets opened, according to the CEO of Majid Al Futtaim Retail. Beginning in January of 2021, the first Carrefour store opened in Uganda, and in December 2021, the first store opened in Uzbekistan. Carrefour will accelerate its regional development in Saudi Arabia, Pakistan, and Egypt and keep double down on Africa, including Kenya, Uganda, and the announcement of a new firm. Additionally, Carrefour will increase its investment in the CIS countries of Georgia, Armenia, and Uzbekistan. Furthermore, Carrefour announced the launch of its first Gourmet shop in the area in Fifth Settlement in Downtown Katameya. In order to give the Egyptian community a premium experience, the new concept shop offers handcrafted, exclusive goods as well as seamless services. Carrefour Gourmet, which has over 7,000 items on display, specialises on fresh and gourmet foods at reasonable rates, making taste and refinement more accessible. Through creative product displays and cutting-edge technology, including a self-checkout system for efficiency and ease, the new shop improves the consumer experience. The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Carrefour SWOT & PESTLE Analysis Report

1. Annual Report - https://www.annualreports.com/Click/26319
2. Carrefour plans ambitious expansion for 2021 - https://www.arabianbusiness.com/industries/retail/459058-plans-revealed-for-ambitious-carrefour-expansion-in-2021
3. Carrefour launches gourmet store in Egypt - https://www.zawya.com/en/press-release/companies-news/carrefour-launches-gourmet-store-in-egypt-gpcjdqk1
4. Majid Al Futtaim and dunnhumby Launch New Insights Platform to Improve Carrefour Shopping Experiences - https://www.majidalfuttaim.com/en/media-centre/press-releases/2020/10/wip---shop-by-dunnhumby-carrefour-platform
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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