COMPANY PROFILE -IAG
Business Sector :Aviation
Operating Geography :UK, Europe, Global
About IAG :
The International Airlines Group, better known as IAG, is headquartered located in London, United Kingdom. It was established in January 2011 as a result of a merger agreement between British Airways and Iberia, the national airlines of Spain and the United Kingdom, respectively. As a result, IAG now owned 100 percent of both companies. In spite of being formed as recently as 2011, it has managed to become one of the largest airlines groups of the world. Since its founding, IAG has added additional airlines to its portfolio of brands and operations, including BMI (2011), Vueling (2012), and Aer Lingus (2015). The Level brand and Avios, the IAG rewards programme, are also owned by the Group. With a fleet of 531 aircraft, it served 279 destinations and carried about 118 million passengers annually prior to the effects of the COVID-19 pandemic. It has been recognized as the Top 100 Global most sustainable large corporations. Its employees are 50,222 people as of early 2022.
The USP of IAG is that it is one of the largest airlines groups in the world. IAG’s vision is “to be the world's leading airline group, maximizing sustainable value creation for its shareholders and customers”.
IAG Revenue :
€8,455 million - FY ending December 31st 2021 (y-o-y growth of 8.3%)
€7,806 million - FY ending December 31st 2020
Competitive Analysis of IAG
The SWOT analysis for IAG is presented below:
| Strengths | Weaknesses |
1. Strong competitive advantage generated by Group structure
2. Continued focus on digital innovation
3. Exclusive access to Heathrow Terminal 5
4. Strong network of suppliers
| 1. Overdependence on one brand – British Airways
2. Heathrow’s capacity expansion is on risk
3. Low presence in Asia pacific
4. Fuel consumption at London at its peak
|
| Opportunities | Threats |
1. Growing Africa and far eastern markets
2. Growth in the air freight market
3. LEVEL- IAG’s new long-haul brand to capitalize opportunities in low-cost segment
| 1. Government subsidy propels Gulf airline growth
2. Competition law reduces acquisition opportunities
3. Economic developments threaten to overshadow recovery
|
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Detailed SWOT Analysis of IAG
Strengths
1. Strong competitive advantage generated by Group structure: IAG Group’s unique holding structure allows independent growth of its different brands which consist of British Airways, Aer Lingus, Iberia and Vueling. The Group’s brand portfolio is diversified with low cost and high-end airlines by combination of having very focused operating companies, with distinct brands and very clear customer propositions. The individual brands can leverage on the strong support platform of the Group and can do things much more efficiently through economies of scale. By having a range of products through world-class brands, they can serve the entire market, increase its brand strength.
2. Continued focus on digital innovation: IAG has set up a program called Hangar 51 to recognize start-ups in early stages in development in digital spheres, to be future ready. IAG Group has supported 60 start-ups and made investments in more than 10 tech players through IAG's main innovation platform, Hangar 51. Many of these contribute to greener aviation. Other digital initiatives undertaken by IAG Group include introduction of self-boarding gates at Heathrow’s Terminal 5 and new automated Mototok push back vehicles on its stands.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
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Opportunity
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Threat
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The PESTLE / PESTEL analysis for IAG is presented below:
| Political | Economical |
| 1. Uncertainty of migration laws in USA and cap on the H1B visa | 1. Impact of covid-19 on operations
2. New regulations to promote sustainable aviation
|
| Social | Technological |
| 1. Frequent employee strikes which lead to financial loss | 1. Emergence of latest technologies to ease flight operations
2. Integrating digitalization in the operations
|
| Legal | Environmental |
1. Open Skies agreement between UK and US
2. Lawsuits from displeased clients
| 1. Commitment to reduce carbon footprints
2. Synthesized Iso Paraffinic approval from ASTM
|
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Detailed Pestle Analysis of IAG
Political
1. Uncertainty of migration laws in USA and cap on the H1B visas: Political instability in USA over migration laws and cap of H1B visa has impacted the airline industry with lower number of student and business travelers to the biggest market. According to the most recent government data, American immigration law is now so deficient that US Citizenship and Immigration Services (USCIS) will reject up to 82 percent of the H-1B registrations for highly skilled foreign nationals submitted in the most recent H-1B lottery. More than 300,000 H-1B registrations for FY 2022 were submitted to USCIS in 2021. The low annual limit led to the rejection of more than 70% of applications.
Economic
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Social
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Technological
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Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- British Airways
- Aer Lingus
- Vueling
- Iberia
- LEVEL
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| IAG Segmentation, Targeting and Positioning (STP) Analysis |
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| IAG Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in IAG SWOT & PESTLE Analysis Report
1. Annual Report - https://www.iairgroup.com/~/media/Files/I/IAG/annual-reports/iag-annual-reports/en/annual-report-and-accounts-2021.pdf
2. London hub - https://www.iagcargo.com/en/facilities/london-hub/
3. London's Heathrow airport imposes capacity cap of 100,000 passengers a day - https://www.business-standard.com/article/international/london-s-heathrow-airport-imposes-capacity-cap-of-100-000-passengers-a-day-122071200828_1.html
4. ET GBS 2019: Emerging markets driving growth in global tourism - https://economictimes.indiatimes.com/news/company/corporate-trends/et-gbs-2019-emerging-markets-driving-growth-in-global-tourism/articleshow/68088708.cms
5. IAG Cargo revenues up 23% year on year - https://www.aircargonews.net/airlines/iag-cargo-revenues-up-23-year-on-year/
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