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Procter and Gamble (P&G) SWOT & PESTLE Analysis

Last Updated : 23 Aug, 2017

OVERVIEW

Name of the Company: Procter and Gamble (P&G)

Business Sector: FMCG

Operating Geography: United States, North America, Global

About the Company: Procter and Gamble is an American company that specializes in consumer good items. Its product assortment ranges from beauty, health and family care to baby care and even fabric and home care. The company has a long standing heritage with its foundations going as far back as 1837, Cincinnati, Ohio. The headquarters of the company till date are located in Cincinnati only two blocks away from its erstwhile location. The formation of the company was a result of a partnership between William Procter and James Gamble and in the beginning dealt only in the soap and candle making business. The company today has as many as 50 brands under its banner.

Revenue: 65.1 billion (2017)

SWOT & PESTLE Analysis

The SWOT analysis for Procter and Gamble is presented below:
Strengths
Weaknesses
1. 180 years of history
2. Good CSR recognition
3. Innovation leaders among its competitors
4. Improving productivity and cost structure
5. Deep category mastery of resources
1. Dipping Revenues and total assets over the years
2. Dipping employee strength
Opportunities
Threats
1. Tap non US markets
2. Focus on specific business segments
3. Supply chain transformation in non US markets
1. Stiff Competition from Johnson and Johnson and Nestle in the US market
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Strengths

1. 180 years of history: P&G was founded in the year 1837. Today it is a leading FMCG company across the globe with USD 65.3 billion revenue in 2016. It is valued at USD 230 billion. P&G products are sold in across 180 countries and territories. Its products are broadly classified into 10 categories covering 65 brands, of which they are the market leaders in all of them. Such history and prominence is a major internal strength of P&G.

To get the complete detailed SWOT report on Procter and Gamble please mail us at: support@swotandpestle.com. or contact us here.

Procter and Gamble SWOT analysis has been conducted by Dinesh Guna and reviewed by senior analysts from Barakaat Consulting.

References

1. P&G annual report 2015-16

2. Johnson and Johnson, Kimberly Clark, Unilever, Nestle Annual reports 2015-16

3. http://www.barrons.com/articles/procter-amp-gamble-takes-venezuela-hit-who-are-next-1392216528

4. http://news.pg.com/press-release/pg-corporate-announcements/pg-completes-exchange-duracell-berkshire-hathaway

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The PESTLE / PESTEL analysis for Procter and Gamble is presented below:
Political
Economical
1. Changes in tax regulations1. Foreign exchange issues
2. Sale of Duracell company to Berkshire Hathaway
3. Economic disruptions in large markets
4. Fluctuating prices of raw materials
Social
Technological
1. Increasing consumer trials
2. Strong organisational culture
3. Seasonal segmental sales
1. Patents and Trademarks
2. Good R&D efforts
3. Extensive use of IT networks - Cyber security breaches
Legal
Environmental
1. Compliance with legislation, regulation and enforcement of various countries1. Highly competitive markets
2. Frequently changing customer relationships and demands
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Get the original SWOT & PESTLE.com report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

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Political

1. Changes in tax regulations: The U.S is considering corporate tax reform that significantly impacts the tax rates in US and beyond. Additionally, international tax norms are evolving as a result of base erosion and profit shifting project (BEPS) by the G8, G20 and OECD. If the tax slabs and rates are increased, it would negatively impact the business. Similar example can be attributed to the GST reform in India.

To get the complete detailed PESTLE report on Procter and Gamble please mail us at: support@swotandpestle.com. or contact us here.

Procter and Gamble PESTLE analysis has been conducted by Dinesh Guna and reviewed by senior analysts from Barakaat Consulting.

References

1. P&G annual report 2015-16

2. Johnson and Johnson, Kimberly Clark, Unilever, Nestle Annual reports 2015-16

3. http://www.barrons.com/articles/procter-amp-gamble-takes-venezuela-hit-who-are-next-1392216528

4. http://news.pg.com/press-release/pg-corporate-announcements/pg-completes-exchange-duracell-berkshire-hathaway

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