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Siemens SWOT & PESTLE Analysis

Last Updated : 15 May, 2017

OVERVIEW

Name of the Company: Siemens

Business Sector: Engineering and Capital Goods, Diversified

Operating Geography: Europe, Global

About the Company: Siemens is German conglomerate with business interests primarily in electronics, industrial equipment, healthcare, infrastructure and energy. It was established in Berlin in 1847 and currently employs more than 351,000 people globally.

Revenue: €79.64 billion (FY ending 30th Sept 2016)

SWOT & PESTLE Analysis

The SWOT analysis for Siemens is presented below:
Strengths
Weaknesses
1. Number one globally in industrial digitization, automation and electrification.
2. Present in high growth industries such as digital, automation, healthcare technology, energy management and mobility
3. Dedicated unit ‘next47’, for innovation and development of next-gen technologies with €1 billion budget for five years
1. Many of Siemens business divisons rely on third parties for supply of parts, components and services which reduces its control and increases supply chain risks
2. Lawsuits faced by Siemens in matters relating to anti-competitive arrangement in Israeli markets, possible antitrust behavior in US markets and collusion charges can significantly affect profitability
Opportunities
Threats
1. Siemens can strengthen leadership in digitization by combining software, platforms & services
2. Digitization, a huge market with new opportunities and is expected to grow by 8% CAGR FY17-20.
3. Increase in Smart City projects globally to spur demand of next-gen technology which can drive Siemens’ growth
1. Threats from competitors like GE in the US market which get advantage under the new administration which favours domestic firms and local manufacturing
2. Terrorist attacks in Europe and instability in Middle East increase geo-political risks which may dampen investment climate
3. Fast paced changes in regulations and compliance measures in industries like heathcare, energy and cloud computing can impact Siemens businesses
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References

1. Siemens Annual Report 2016: http://www.siemens.com/investor/pool/en/investor_relations/Siemens_AR2016.pdf

2. Siemens Corporate Presentation: http://www.siemens.com/press/pool/de/homepage/siemens-company-presentation.pdf

3. Sustainability Information 2016 – Siemens: http://www.siemens.com/investor/pool/en/investor_relations/siemens_sustainability_information2016.pdf

4. Terror attacks threaten investment - Siemens chief: http://www.bbc.com/news/business-34896347

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The PESTLE analysis for Siemens is presented below:
Political
Economical
1. Siemens is based out of Germany, which has cordial relations with most of the countries globally including China and Russia, thus Siemens has diplomatic support.
2. Terrorist attacks in Europe increase geo-political risks which may dampen investment climate hurting growth
1. Asia to be key market for Siemens with China growing fast and opportunities in Iran after ease of sanctions
2. Growth in smart city projects globally are huge potential for Siemens as it has expertise across domains
Social
Technological
1. Siemens’ Europeans@Siemens program enables students from Select counties to participate in work-study programs in Germany
2. Invests more than €500 million in employee training and education
3. Fosters ownership culture with over 165,000 Siemens employees owning company shares
1. Siemenss to strengthen leadership in digitization and automation by by combining software, platforms & services.
2. Dedicated unit ‘next47’, for innovation and development of next-gen tech with €1 billion budget for five years will drive growth
Legal
Environmental
1. Ongoing lawsuits faced by Siemens in matters relating to anti-competitive arrangement in Israeli markets and foreign bribery charges can significantly affect profitability
2. Changes in regulations and compliance measures in industries like heathcare, energy and cloud computing can impact Siemens operating model
1. Siemens’ target to become Carbon neutral by 2030 by investing over €100 million
2. Siemens Environmental Tech helped its clients reduce their CO2-footprint by 521 million tons in FY16
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Analysis Report
Get origional SWOT & PESTLE.com report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forword. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

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References

1. Siemens Annual Report 2016: http://www.siemens.com/investor/pool/en/investor_relations/Siemens_AR2016.pdf

2. Siemens Corporate Presentation: http://www.siemens.com/press/pool/de/homepage/siemens-company-presentation.pdf

3. Sustainability Information 2016 – Siemens: http://www.siemens.com/investor/pool/en/investor_relations/siemens_sustainability_information2016.pdf

4. Terror attacks threaten investment - Siemens chief: http://www.bbc.com/news/business-34896347

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