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Twitter SWOT & PESTLE Analysis

Last Updated : 31 Aug, 2017

OVERVIEW

Name of the Company: Twitter

Business Sector: News and social media

Operating Geography: North America, Global

About the Company: Twitter is a popular social networking site created in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The headquarters of the company are located in San Francisco, California. Despite being amongst the ten most visited websites in the world, Twitter has only 25 offices scattered across the globe which employs around 3898 employees. Multilingual facilities has made it popular and usable even for the non-English speaking population of the world, and remains part of the reason for its enormous success. It has currently 319 million monthly active users.

Revenue: US$2.52 billion (2016)

SWOT & PESTLE Analysis

The SWOT analysis for Twitter is presented below:
Strengths
Weaknesses
1. Real time information
2. Powerful marketing tool
3. Abundant viral potential
4. Powerful brand image
5. Helps to monitor and follow up campaigns
1. Limited engagement:140 characters
2. Privacy concerns: security issues
3. Data driven
4. Complex model
5. Lack of innovation leading to low retention.
Opportunities
Threats
1. No real competition till now on micro blogging
2. Huge opportunities for business communications with development of e-commerce.
3. Greater confidence for purchasing online
1. Growing direct and indirect competitions
2. Security issues-
3. No solid sustainable revenue model
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Strengths

1. Real time information: There is a new paradigm shift in the consumer consumption patterns where consumer is in control of everything. Twitter streams live videos, news, opinions that are interactive and also provides information on real time basis. According to a recent poll by top readers, 50% of users view Twitter as a news feed and Twitter serves as a function for all its users.

To get the complete detailed SWOT report on Twitter please mail us at: support@swotandpestle.com. or contact us here.

Twitter SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

References

1. Twitter annual report- https://investor.twitterinc.com/annuals-proxies.cfm

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The PESTLE analysis for Twitter is presented below:
Political
Economical
1. Twitter has changed the political landscape
2. Participatory politics
1. Fast development of e-commerce and growing competitions.
2. Increase in advertising revenue
Social
Technological
1. Behaviourial shift
2. Changing marketing patterns
1. Era of internet
2. Mobile marketing
Legal
Environmental
1. Rise of cyber security and cyber stalking
2. Legal risks include defamations, Impersonation. or malicious tweets
3. Twitter often faces free speech dilemma
1. Promotion of environment campaigns and products
2. Power consumption of data centers
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Political

1. Twitter has changed the political landscape: Social media plays a significant role in the political landscape and shaping our political views. It has played an outsized role in the American presidential elections of 2016 where both Donald Trump and Hillary Clinton took to twitter to propagate their political strategies. Twitter CEO, Evan Williams himself admitted the role of Twitter in making Donald Trump the president of United States.

To get the complete detailed PESTLE report on Twitter please mail us at: support@swotandpestle.com. or contact us here.

Twitter PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

References

1. Twitter annual report- https://investor.twitterinc.com/annuals-proxies.cfm

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