COMPANY PROFILE -Abercrombie & Fitch
Business Sector :Apparel Retail
Operating Geography :United States, North America, Global
About Abercrombie & Fitch :
Abercrombie & Fitch is a global specialty retailer of apparel and accessories. It was founded by David T. Abercrombie and Ezra Fitch in 1892. It is headquartered in Ohio, U.S. The Company mainly focuses on casual wear and operates through two other offshoot brands: Abercrombie Kids and Hollister Co. For these 125 years, Abercrombie & Fitch has outfitted innovators, explorers and entrepreneurs. The brand now balances both modernity as well its heritage by reflecting the attitude of modern consumers through expertly crafted products. The company operates through both stores and its own e-commerce. It has more than 850 stores across North America, Europe, Asia and the Middle East as of February 1, 2020 and employs around 44,000 associates.
The brand has a commitment to offer products of enduring quality and exceptional comfort that allows consumers around the world to express their own individuality and style. This commitment has remained the USP of the brand and helped satisfy the consumers. Its values are “Commitment to quality”, “Authentic Goodness” and “Always Forward”. It promises the customer that “We will put you at the center of everything we do”, “We will always treat you with respect”, “We will provide you with world class service, quality and value in every interaction - guaranteed” and “We will listen to your input and save you a place around our fire.”
Abercrombie & Fitch Revenue :
$3.62 billion – FY ended 1st February, 2020 (year-on-year growth of 1%)
$3.59 billion – FY ended 1st February, 2019
Competitive Analysis of Abercrombie & Fitch
The SWOT analysis for Abercrombie & Fitch is presented below in a table followed by the detailed analysis report.
| Strengths | Weaknesses |
1. Digital and omni-channel capabilities
2. Strong customer engagement programs
3. Strong, innovative and unique brand portfolio | 1. Stores dependent on consumer footfall in shopping malls
2. Dependence on a single contract carrier for North America region
3. Reliance on third-parties for manufacturing
|
| Opportunities | Threats |
1. Estimated growth of global outdoor market
2. Expansion in mainland China and other Asian markets
| 1. Impact of COVID-19 outbreak
2. Global apparel industry – an increasingly competitive business
3. Fluctuation in cost and quality of raw materials
4. Impact of China tariffs on sourcing
|
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed SWOT Analysis of Abercrombie & Fitch
Strength
1. Digital and omni-channel capabilities: Abercrombie & Fitch has worked towards optimizing its global store network. It has rightsized its store fleet and is adapted to the evolving role of the store due to changing consumer preference. It also tries to create best-in-class experience for the customer which would also increase the profitability across the multiple channels that it operates through. It tries to increase the speed and efficiency of its concept-to-customer product life cycle. It invests in increasing its supply chain capabilities for greater speed and flexibility. Leveraging data and analytics helps the company to offer the right product at the right time in the right place to the customers hence giving them more value and better experience. As of Q2-FY20, the company operates 850 retail stores and has the capability to ship merchandise to roughly 120 countries. The company also recorded digital net sales of over $1 billion in fiscal 2019 and 33% of fiscal 2019 net sales were derived internationally. Mobile engagement has also witnessed a steady growth, with moe than 80% of the apprel retailer’s digital traffic clocked from mobile devices in fiscal 2019. The American retailer continues its strive to enhance and expand mobile capabilities, including seamless checkout processes and smooth navigation of products, to improve the overall mobile experience.
2. Strong customer engagement programs:Abercrombie & Fitch has undertaken multiple initiatives for its transformation. It has improved its customer engagement through its various loyalty programs and market optimization. Using data science, it is now in a better position to leverage data including its multiple loyalty programs. This helps the company to engage with the customers across various channels. This gives the firm a better hand in understanding the customer insights. It also helps in driving more efficient and effective marketing spend. In order to improve customer engagement, it also launched two new offices with regional headquarters in London and Shanghai. Loyalty programs are rolled out in China also. Data analytics has helped in getting useful consumer insights which drive improved responsiveness to customer demands and also introduce additional personalization.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threats
This section is available only in the 'Complete Report' on purchase.
The PESTLE / PESTEL analysis for Abercrombie & Fitch is presented below in a table followed by the detailed analysis report.
| Political | Economical |
1. Impact of political uncertainties like Brexit, Hong Kong protest on the operations
2. US-China trade war would increase the prices
| 1. Worsening global economic conditions amidst pandemic would affect the distributors and consumers
2. Impact of fluctuations in foreign currency exchange rates and inflation
|
| Social | Technological |
1. Launch travel pop-up stores and partner with influencer to attract young people
2. Specifically targeting Generation Z
| 1. Engaging in mobile commerce to serve customers |
| Legal | Environmental |
1. Fluctuations in tax obligations and effective tax rate.
2. Compliance with various international laws owing to the global operation of the firm
| 1. Focused on conserving energy and reducing water wastage in internal operations
2. Committed to manage and reduce waste sent to landfills
3. Responsible sourcing of materials in supply chain
|
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed Pestle Analysis of Abercrombie & Fitch
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Focused on conserving energy and reducing water wastage in internal operations: Abercrombie & Fitch focuses on reducing the energy consumption and has taken various measures regarding it. It also works towards renewable energy opportunities in green power resources like wind, solar, biomass, geothermal, biogas and low impact hydro power. It works towards identifying opportunities to procure green electricity for operations. The American retailer also quantifies market based purchased electricity emissions to set scope 1 and scope 2 carbon reduction goal. The Company also identifies supply chain scope 3 emissions and associated goals. It is committed towards reducing water usage and has taken initiatives like installing automatic faucets and toilets, limit water and energy use by combining teams’ wash loads and automated irrigation system to optimize water distribution.
The remaining section of “Environmental” is available only in the 'Complete Report' on purchase.
Major Brands :
- Abercrombie & Fitch
- Abercrombie Kids
- Hollister Co.
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Abercrombie & Fitch:
-
| Abercrombie & Fitch Porter's Five Forces Analysis |
|
-
| Abercrombie & Fitch VRIO Analysis |
|
-
| Abercrombie & Fitch Value Chain Analysis |
|
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free.
You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Check Out Analysis of Other Relevant Companies
References used in Abercrombie & Fitch SWOT & PESTLE Analysis Report
1 Annual Report 2019 -
https://abercrombieandfitchcompany.gcs-web.com/static-files/26290696-874c-4cad-9c62-98ca22eeef05
2. Abercrombie & Fitch trims forecast as Hollister, international business drag -
https://in.reuters.com/article/abercrombie-results/abercrombie-fitch-trims-forecast
-as-hollister-international-business-drag-idINKBN1Y01K5
3. Abercrombie Races to Reduce China Imports as Trade Tensions Rise -
https://www.bloomberg.com/news/articles/2019-08-29/abercrombie-races-to-
reduce-china-imports-as-trade-tensions-rise
4. A&F Co.’s commitment to managing and reducing waste sent to landfills from our
operations is aligned with UN Sustainable Development Goals 12 and 17.-
https://corporate.abercrombie.com/af-cares/sustainability/environmental/materials-waste
The detailed complete set of references are available on request in the 'Complete report' on purchase.
How to Reference This Page?
You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.
Abercrombie & Fitch SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2021). Abercrombie & Fitch SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/abercrombie-fitch/ [Accessed 03 Aug, 2021].
In-text: (SWOT & PESTLE.com, 2021)
Copyrights and Disclaimer
Abercrombie & Fitch SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.
Copyright of Abercrombie & Fitch SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
Safe and secure payments
