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abrdn SWOT & PESTLE Analysis

ID : 52254553| May 2022

COMPANY PROFILE -abrdn

Business Sector :Financial Services

Operating Geography :Europe, UK, Global

About abrdn :

Abrdn plc, previously Standard Life Aberdeen plc, is a worldwide investment corporation headquartered in Edinburgh, Scotland, in the United Kingdom. It is a constituent of the FTSE 100 Index and is traded on the London Stock Exchange. Standard Life and Aberdeen Asset Management agreed to unite in an all-share merger in March 2017, subject to shareholder approval. The company stated in April 2021 that it would rebrand as Abrdn after selling the Standard Life Insurance business to Phoenix in 2018 and selling the Standard Life name to Phoenix in 2021. The firm provides a diverse range of developed and emerging market equities, fixed income, multi-asset, real estate, and alternative investment options and it has a global customer base. The company is organised on three vectors: investments, advisors, and personnel, all of which are focused on its clients' evolving demands. Abrdn announced the introduction of two BDRs based on current precious metals ETFs in North America in April 2022.

Abrdn's USP lies in its being UK's largest active asset manager, having investments in stocks, multi-asset, fixed income, liquidity, sovereign wealth funds, real estate, and private markets. The mission statement of the company reads, "Our purpose is to enable our clients to be better investors".

abrdn Revenue :


€1.52 billion– FY ending 31st Dec 2021 (y-o-y growth 6%)
€1.43 billion – FY ending 31st Dec 2020

Competitive Analysis of abrdn

SWOT
PESTLE
The SWOT analysis for abrdn is presented below:
Strengths
Weaknesses
1. Diversified world class company
2. Strong financial position of Abrdn
3. Strong presence across the globe
4. Valuable financial investments of the company
1. High-Dependence on the United Kingdom
Opportunities
Threats
1. Evolution of the UK pensions and savings market
2. Entry and expansion in US and Asian markets
1. Financial Conduct Authority report to put pressure on UK’s asset management industry
2. Competition from passive funds operating at a lower cost base
3. Increasing risks of frauds and financial crimes
4. Impact of adverse economic developments on the company’s operations
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of abrdn

Strength

1. Diversified world-class Company: Abrdn is a world class financial company. Through improved diversification Abrdn has the capability to deliver high returns through economies of scale and ensure sustainable, progressive dividend for its shareholders. Further, it offers 3 vectors across its operations, Investment, Advisor, and Personal. They create investment solutions to help clients expand their future opportunities, their platform technology and tools assist UK wealth managers and financial advisers in expanding their client and business opportunities and their personal wealth division provides tailored services to help individuals in the United Kingdom build financially secure futures in a way that suits them. In 2021, their fee-based revenue from these vectors are £1,231m, £178m and £92m respectively.

2. Strong Financial position of Abrdn: Abrdn is the first and only UK adviser platform to receive the highest financial strength rating of 'A' from AKG. In 2021, abrdn reported an adjusted operating profit of £323 million, up 47.5 percent from the previous year. In the same way, adjusted capital generation increased by nearly 40% from £262 million in 2020 to £366 million in 2021. abrdn generated strong cash flow in 2020, increasing its net cash flow by nearly £9 billion. Abrdn had £1.9 billion in cash and cash equivalents at the end of the financial year 2021, up 38 percent. With £542 billion in assets, abrdn also has a significant amount of Asset Under Management and Advice (AUMA).

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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References used in abrdn SWOT & PESTLE Analysis Report

1. abrdn Annual Report - https://www.abrdn.com/docs?editionId=9eb45586-7568-427c-9aa1-161b26ebc524
2. abrdn full year results - https://www.abrdn.com/docs?editionId=b5469fbf-6fca-44ca-91a6-5dce0e4a4d0c
3. News & Media - https://www.abrdn.com/corporate/media-centre
4. abrdn - https://en.wikipedia.org/wiki/Abrdn
5. About abrdn - https://www.abrdn.com/corporate/about-us
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). abrdn SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/abrdn/ [Accessed 25 Jun, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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