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Academy Sports and Outdoors Inc. SWOT and PESTLE Analysis

ID : 521722553| Jun 2023| 27 pages

COMPANY PROFILE -Academy Sports and Outdoors Inc.

Business Sector :Sports Goods Retail

Operating Geography :United States, North America, Global

About Academy Sports and Outdoors Inc. :

Academy Sports and Outdoors Inc. is a prominent American retailer specializing in sporting goods and outdoor equipment. Established in 1938 by Max Gochman as a tire shop in San Antonio, Texas, the company has evolved to offer a comprehensive selection of products including sports gear, outdoor equipment, apparel, footwear, and accessories. Academy has experienced significant growth and currently operates 269 stores across 18 states. Academy Sports and Outdoors serves as a go-to destination for sports and outdoor enthusiasts. Their stores are renowned for their extensive range of products catering to various activities such as hunting, fishing, camping, team sports, and fitness, among others. Their commitment to customer satisfaction and providing a one-stop destination for sports and outdoor enthusiasts distinguishes them from competitors. As of 2023, there are around 8,843 employees in Academy Sports and Outdoors Inc.

Academy Sports and Outdoors Inc. USP lies in wide selection, competitive prices, and exceptional customer service that makes them go-to destination for sports and outdoor enthusiasts, setting it apart from competitors. With a vision to inspire and enable customers to pursue their passions and lead active lifestyles, Academy Sports and Outdoors continues to strive towards becoming the leading destination for sports and outdoor enthusiasts. The company's mission is centered around providing "Fun for All," which is achieved through a localized approach to merchandising and a value proposition that resonates with a diverse range of consumers.

Academy Sports and Outdoors Inc. Revenue :


US$ 6.39 billion- FY ending 28th January 2023 (y-o-y decrease -6.4%)
US$ 6.77 billion- FY ending 29th January 2022 (y-o-y increase 19.1%)
US$ 5.68 billion- FY ending 30th January 2021

Competitive Analysis of Academy Sports and Outdoors Inc.

SWOT
PESTLE
The SWOT analysis for Academy Sports and Outdoors Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Diverse product portfolio specific to the customer requirements enhances profitability and customer retention
2. Strong retail and marketing channels allow the company to serve broader customer base
3. Consistently strong financial performance improves the company's ability to allocate funds for expansion and growth

1. The company's reliance on the US market for revenue can impact its business operations.
2. Increasingly bad customer reviews will damage company’s reputation
3. Lawsuits against company due to selling of guns can affect company’s profitability and image

OpportunitiesThreats
1. Increasing demand for sportswear will positively impact business
2. Strategic partnerships and collaboration can strengthen market position
3. Growing online retail market will enable business to reach more customers
4. Consistent focus on store expansion will increase the company’s visibility and acquire customer base
1. Constantly changing customer preferences puts business at a significant risk
2. Intense competition from retail companies at national and international levels will impact its business strategy
3. Seasonal variations may have an impact on the company's growth
4. The massive influx of counterfeit items could have an impact on the company's profitability

SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Academy Sports and Outdoors Inc.

Strength

1. Diverse product portfolio specific to the customer requirements enhances profitability and customer retention: A wide variety of sporting and leisure goods are available from Academy Sports. Electronics, clothing and footwear, boating and marine, camping and outdoor activities, fishing, fitness accessories, golf, hunting, outdoor living, recreation and leisure equipment, shooting, and team sports are among the company's product categories. It sells clothing, accessories, and footwear for men, women, children, and teenagers. For a variety of sports segments, including golf, hunting, fishing, fitness, recreation, camping, boating, and marine sports, Academy Sports offers products like baseball, softball, basketball, boxing, football, golf, mixed martial arts, racquetball, soccer, and tennis. In addition to this, the company's outlets sell recreational items and exercise equipment. Academy Sports is better able to meet the needs of various clients and get more people into its stores thanks to a robust product lineup.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. The company's reliance on the US market for revenue can impact its business operations: Because of its reliance on the US market for its revenues, the company is subject to several geographic risks. In comparison to its rival Foot Locker Inc., which has operations in the US, Canada, Europe, and Asia-Pacific, Academy Sports has a smaller geographic footprint because it exclusively owns and operates stores in the US. Because of its reliance on the US market, the firm is susceptible to the region's economic, social, political, and climatic unrest, which could diminish demand for its goods, disrupt the supply chain, and limit its market share and growth potential.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in Academy Sports and Outdoors Inc. SWOT & PESTLE Analysis Report

1. Annual growth of the sports apparel market value in the United States between 2020 and 2021- https://www.statista.com/statistics/1198876/annual-growth-of-the-sports-apparel-market-us/
2. Women's Athletic Shoes + Sneakers- https://www.academy.com/c/womens/womens-footwear/womens-athletic-sneakers
3. Company Information History- http://corporate.academy.com/our-history/index.html
4. Court tosses lawsuits against Academy Sports in Sutherland springs church shooting- https://www.nbcdfw.com/news/local/texas-news/court-tosses-lawsuits-against-academy-sports-in-sutherland-springs-church-shooting/2667364/
5. Environmental, Social, and Governance Progress Statement- http://corporate.academy.com/wp-content/uploads/2020/08/academy-2020-esg-progress-statement.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Academy Sports and Outdoors Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/academy-sports-and-outdoors/ [Accessed 13 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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