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Adobe Systems SWOT and PESTLE Analysis

ID : 52403453| Jun 2023| 23 pages

COMPANY PROFILE -Adobe Systems

Business Sector :Information Technology

Operating Geography :United States, North America, Global

About Adobe Systems :

Adobe, the global leader in digital media and digital marketing solutions, enables individuals and businesses worldwide to create meaningful experiences. It’s headquartered is in San Jose, California. Founded in December 1982 by Charles Geschke and John Warnock, Adobe has a rich history of delivering innovative software solutions across various industries. Adobe's business revolves around empowering creativity and digital transformation. Its diverse range of software products caters to professionals in photography, design, video editing, animation, web development, and more. Adobe is one of the most well-known and trusted brands in software development. Photoshop, Acrobat Reader, PDF and Adobe creative cloud are some of the most well-known products of Adobe Systems. The company's commitment to providing accessible creative tools has garnered a vast user base and has resulted in millions of customers worldwide. As of 2023, the company employs more than 29,000 individuals worldwide. It has received numerous awards and recognition for its contributions to the technology sector. Adobe has been named one of America's Most Just Companies by JUST Capital. Additionally, the company has achieved recognition for its corporate transparency and performance on climate change, making CDP's A List in 2022.

Adobe's unique selling proposition lies in its vision and mission to inspire creativity, drive innovation, and empower individuals and businesses to make a meaningful impact. Through its products and services, Adobe enables people to express themselves, collaborate securely, and deliver exceptional digital experiences. The company's continuous focus on raising the bar, being genuine, and owning the outcome has led to its success and the recognition it has received in the industry.

Adobe Systems Revenue :


US $ 17.606 billion - FY ended 31st December 2022 (y-o-y growth 11.54%)
US $ 15.785 billion - FY ended 31st December 2021

Competitive Analysis of Adobe Systems

SWOT
PESTLE
The SWOT analysis for Adobe Systems is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Diverse product portfolio for both individuals and businesses.
2. Trusted brand globally with presence across many countries.
3. Industry leader in digital signatures
4. Strong presence in digital imaging domain, publishing and text domain
5. Switch from licensing to subscription
1. Expensive pricing of adobe subscription
2. History of various security breaches and issues
3. High operating debt may affect financial leverage.
4. Complaints of poor customer services which can affect reputation.
Opportunities
Threats
1. Leverage the rise of digital economies and digital transformation among businesses.
2. Explore new business segment offerings through new technologies or platforms like metaverse.
1. Rising competition from alternative and free products may affect business.
2. Security threats can affect the reputation and operations of the organization.
3. Patent infringement may affect the services of the company.
4. Changing government regulations can affect services.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Adobe Systems

Strength

1. Diverse product portfolio for both individuals and businesses: Adobe diversified its products and services to support and serve a wide range of customers. It has products in document and text, image and video editing, sound editing, digital marketing, cloud services and SaaS based services. This diversification is a great advantage to Adobe as in most of the product lines adobe has absolute monopoly. The diversification adopted by them is logical and strategic and serves to help Adobe to maintain its profit for a long period. Stepping into cloud services has acted as a vertical linkage for Adobe where it can provide a wide variety of services through cloud for medium and large enterprises. Adobe cloud services have a market share of about 12.1%, Adobe Photoshop has a market share of about 48.69% and the flash player of Adobe is expected to address a billion computers. These numbers show the strength and diversity of Adobe systems.

2. Trusted brand globally with presence across many countries : Adobe is one of the few trusted brands in the global market. Some of the applications provided by Adobe have become synonymous with the service provided by them, for example Adobe Photoshop has become synonymous with photo editing and Adobe reader has become synonymous with text and documentation. Adobe's inventions have changed how people engage and interact with one another across all forms of media for almost 40 years. Adobe provides resources and services that enable people to create, collaborate, and express themselves. Their mission is to connect people, transform businesses with captivating, customized experiences new degrees of collaborative communities. Further Adobe also features on the “Top 100 Best Global Brands” by Interbrand 2018 as per the Adobe website.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Adobe Acrobat Reader
  • Adobe Photoshop
  • Adobe Pagemaker
  • Adobe Flash
  • Adobe Dreamweaver
  • Portable Document Format (PDF)
  • Flash Video
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Adobe Systems SWOT & PESTLE Analysis Report

1. Adobe Ceases All New Sales in Russia and Cuts Off Creative Cloud-https://petapixel.com/2022/03/07/adobe-ceases-all-new-sales-in-russia-and-cuts-off-creative-cloud/#:~:text=Adobe%20has%20announced%20that%20it,the%20Russian%20invasion%20of%20Ukraine
2. New report finds social media video now sees as much consumption time as traditional tv- https://www.socialmediatoday.com/news/new-report-finds-social-media-video-now-sees-as-much-consumption-time-as-tr/616657/
3. Adobe and the metaverse: the future of immersive- 7. https://blog.adobe.com/en/publish/2022/04/12/adobe-metaverse-future-of-immersive
4. Be green and sustainable using digital document management and MPS- https://www.centricbiz.com/be-green-and-sustainable-using-digital-document-management-and-mps/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Adobe Systems SWOT and PESTLE analysis has been conducted by Anupam Bangaru and reviewed by senior analysts from Barakaat Consulting.

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