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Advantest Corporation SWOT & PESTLE Analysis

ID : 521059053| Oct 2021| 18 pages

COMPANY PROFILE -Advantest Corporation

Business Sector :Semiconductor Testing

Operating Geography :Japan, Asia, Global

About Advantest Corporation :

Founded in 1954, as Takeda Riken Industry Co., Ltd in Japan, Advantest Corporation is a prime manufacturer of automatic test equipment (ATE) for the semiconductor industry. It is also a manufacturer of measuring instruments which are used in the design, production and maintenance of electronic systems including fiber optic and wireless communications equipment and digital consumer products. The company is mainly based in Tokyo, and produces Memory, SoC and RF test systems. In 1972, the company entered the semiconductor testing business. It then began trading on the Tokyo Stock Exchange in 1983 and also changed its name to Advantest Corporation in the year 1985. The main three reportable segments of business in Advantest are: semiconductor and component test systems; mechatronics (handlers); and services, support and others. In S&P Global Sustainability Awards Advantest was honoured with the title of "Industry Mover 2021".
Advantest's Unique Selling Proposition or USP lies in it playing a key part in creating a sustainable future for humanity by assuring the quality and reliability of its products. Advantest's mission statement reads "Enabling Leading-Edge Technologies. We will contribute to the development of our society through the development of the most advanced technologies." While it's vision statement reads "Adding Customer Value in an Evolving Semiconductor Value Chain."

Advantest Corporation Revenue :


Yen 312,789 million - FY ending 31st March 2021 (y-o-y growth 13.4%)
Yen 275,894 million - FY ending 31st March 2020

Competitive Analysis of Advantest Corporation

SWOT
PESTLE
The SWOT analysis for Advantest Corporation is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Industry leader in measurement technology
2. Clearly defined medium to long term strategy
3. Significant R&D investments
4. High market share in high-speed devices
1. Absence of solution for excess inventory assets
2. Failure to deliver new products in timely manner
OpportunitiesThreats
1. Increased applications of semiconductors due to IoT devices
2. Increased data volumes leading to high semiconductor demand
3. Global 5G expansion necessitates high end SoC semiconductors
4. Expansion into cloud data analytics can expand service businesses
1. Capabilities of engineers and procurement of materials affected by Covid curbs
2. Reduced demand in automotive equipment and industrial machinery
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Advantest Corporation

Strength

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Weakness

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Opportunity

1. Increased applications of semiconductors due to IoT devices: Currently the semiconductor demand is not only driven by PCs and smartphones but also driven by new IoT devices. These devices come with automobiles, home appliances and industrial applications. The rapid proliferation of such devices necessitate the use of high-performance semiconductors. This increases the testing required for semiconductors. Unlike previous short-lived boom in the semiconductor market, today the demand is expected to be rising in the medium term. Also, the common use of devices has given Advantest the chance to benefit from its ability for mass production of the test equipment needed. Advantest needs to create an ecosystem that caters to various IoT applications. It needs to innovate the testing equipment. IoT devices will bring revolution to the semiconductor industries, Advantest Corporation needs to adapt its strategies to take advantage of this growth.

2. Increased data volumes leading to high semiconductor demand: 5-G millimeter wave technology is revolutionizing internet applications. Internet is a social infrastructure and digitization has transformed the way we do transactions daily. The increased applications of internet have increased the data volumes. Increased data volumes hike the demand for data servers and data processing capability. This ultimately leads to high demand in semiconductors. The performance requirement of the semiconductor devices has also shot up. As per this trend the wafer-level and package-level tests are becoming a part of the module-level tests in high end semiconductors. The miniaturization of computational capabilities has caused disruptions in semiconductor technologies. Advantest corporation must innovate to test the semiconductors for high data computation capabilities. It needs to expand its offerings in the value chain. The medium to long term strategy called ‘Grand Design’ has helped it to take the right steps.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Tokyo Electron Limited
  • Lasertec
  • Teradyne
  • Lam Research
  • Dainippon Screen

Major Brands :

  • Advantest Component, Inc.
  • Advantest Connect+
  • Advanfacilities Co., Ltd.
  • Advantest Academy
  • Advantest Finance Inc.
  • Advantest Green Corporation
  • Advantest Kyushu Systems Co., Ltd.
  • Advantest Laboratories Ltd.
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Advantest Corporation SWOT & PESTLE Analysis Report

1. Integrated Annual Report 2020 - https://www.advantest.com/about/pdf/E_all_IAR2020.pdf#page=4
2. Advantest Debuts Two New Advantest Cloud Solutions to Boost Production Efficiencies for New IC Designs - https://www.advantest.com/news/2020/20201210.html
3. Achieving the Goals of Our Grand Design One Steady Step at a Time -https://www.advantest.com/about/pdf/E_all_IAR2020.pdf#page=6
4. The Tester Market is Correlated to the Direction of Semiconductor Market Evolution - https://www.advantest.com/about/pdf/E_all_IAR2020.pdf#page=10
5. Digital Communication is Everything During the COVID-19 Pandemic - https://www.avnetwork.com/blogs/digital-communication-is-everything-during-the-covid-19-pandemic
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Advantest Corporation SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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