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Adyen SWOT and PESTLE Analysis

ID : 52769953| Jul 2023| 21 pages

COMPANY PROFILE -Adyen

Business Sector :Online Payment Gateway and Aggregator

Operating Geography :Europe and rest of the world

About Adyen :

Adyen is a Dutch payment company that operates as a platform for integrating gateway, risk management, processing, and settlement services. It additionally connects merchants to Visa, Mastercard and other miscellaneous payments methods as well as sales channels, especially its merchants’ online, mobile, and point-of-sale channels. Adyen is headquartered in Amsterdam, Netherlands and it employs over 3,000 people as of 2023. The company was founded in 2006 by a group of entrepreneurs, namely Pieter van der Does and Arnot Schiff. Their prime objective was to build a platform capable of meeting the rapidly increasing needs of today’s burgeoning global businesses. Adyen serves more than 4,500 businesses, including 7 of the 10 largest U.S Internet Companies including Facebook, Airbnb, Spotify, Groupon, Evernote, Mango, SoundCloud etc. The company is actively invested in building an ethical business by reducing waste disposals through their investment in the Viet star Waste Treatment project and donating 100% of shoppers’ donations to respective charities. Adyen Payments App B2C emerged as the winner at the Commerce Cloud Partner of the Year Awards 2017 for the largest percentage of Commerce Cloud client growth.

Adyen’s unique selling proposition or USP lies in being the leading payments technology company that offers a global platform for businesses to accept payments anywhere in the world. Its mission statement reads, “To make payments choices easy for merchants because it encompasses the whole payments value chain and manages the entire payment flow from checkout through to final settlement.”

Adyen Revenue :


€ 1,330.2 million - FY ending 31st December 2022 (y-o-y decline of 33%)
€ 684.2 million - FY ending 31st December 2021

Competitive Analysis of Adyen

SWOT
PESTLE
The SWOT analysis for Adyen is presented below :
Strengths
Weaknesses
1. Easing payment processes for global brands and their customers
2. Diversity in customer portfolio lending it a financial cushion
3. Global geographic presence powered by a dynamic workforce
4. Achieving higher highs in transaction volumes for clients since inception representing phenomenal growth story
5. Highly profitable enterprise befitting modern requirements
6. Integration with multiple international and local payment methods
1. High dependence on European & North American markets
2. Low presence in emerging markets
Opportunities
Threats
1. Growth of platform-based models giving opportunities to cater smaller enterprises
2. Growth of e-commerce boosting growth of payment gateways
1. Larger merchants launching their own gateways
2. Banks availing services of payment gateway
3. High competition among peers
4. Trust deficit due to transaction frauds
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Detailed SWOT Analysis of Adyen

 

Strength

1. Easing payment processes for global brands and their customers: Adyen targets all kinds of merchandises and boasts of a large partner and customer portfolio of global brands. The company furnishes same level of services to enterprises of all sizes with world-class convenience. The company relies on being fast, accurate and result oriented. The company serves as a global platform with all kinds of payment methods. It provides end-to-end solution to ease out online transaction, viz., gateway, risk management, processing, acquiring and settlement. The company has partnerships in place with FC Bayern Munich, Free Now, Builder trend, Oracle Retail, Magento, Salesforce, SAP, Microsoft Dynamics 365, NetSuite, etc. The company provides services as a payment facilitator to its partners whereas it serves as a platform for its customers. Some noteworthy customers are LinkedIn, Spotify, Tory Burch, Uber, Microsoft, eBay, Levi’s, Loreal, Swarovski etc.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. High dependence on European & North American markets: Adyen is highly dependent on online sales in Europe. Adyen accumulated about 56% of the annual gross revenue from EMEA and nearly 26% from North America in 2022, with similar figures in 2021 and prior to that. This high dependence on Europe, being a global company, might affect the penetration into other regions. As of 2023, it is being used by over 36,875 companies worldwide for payment management, with the United States being the largest user base, comprising 52,133 customers, accounting for 50.56% of Adyen's customer base. The United Kingdom and Canada follow with 7.22% (7,448 customers) and 3.90% (4,020 customers) respectively.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Wirecard
  • CyberSource
  • Checkout.com
  • BrainTree
  • Stripe
  • PayPal
  • Klarna
  • iZettle
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References used in Adyen SWOT & PESTLE Analysis Report

1. Adyen Annual report 2019 - https://www.adyen.com/dam/jcr:5034df79-16cf-4b03-831c-72934fb24f18/Annual%2520Report%25202019%252
2. Adyen Annual report 2018 - https://www.adyen.com/investor-relations/publication-annual-report-2018
3. Adyen company profile - https://www.reuters.com/companies/ADYEN.AS
4. Adyen company website -https://www.adyen.com/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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