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Royal Ahold SWOT & PESTLE Analysis

ID : 52322653| Dec 2020

COMPANY PROFILE -Ahold Delhaize

Business Sector :Retail, Food Retail and Supermarkets.

Operating Geography :Global, Europe, USA, Netherlands, Czech Republic.

About Ahold Delhaize :

Royal Ahold is a food retail and supermarket operations chain headquartered in Zaandam, Netherlands, founded by Albert Heijn in 1887. As of year 2017 it has 236000 employess approximately with market capitalization of $17.5 billion. Its 21 local brands works in formats of supermarkets, hypermarkets,drugstores, online grocery, online non-food stores, convenience stores and wine shops. It was conferred the designation 'Royal' by the Dutch Queen Beatrix in 1987. However, After its acquisition of Delhaize Group in 2015 it changed its name to Royal Ahold Delhaize.

Ahold Delhaize Revenue :

$54,955 million as of 2016.

Competitive Analysis of Ahold Delhaize

SWOT
PESTLE
The SWOT analysis of Royal Ahold is presented below:
Strengths
Weaknesses
1. One of the world’s largest retail groups
2. Strong financials
3. Sustainable retailing
4. Strong online sales
1. Merging of two companies will take time to fall in place
2. Uncertainties associated with the integration of Ahold and Delhaize
3. Significant financial debt outstanding
Opportunities
Threats
1. Technological changes
2. Health conscious customer can be attracted using sustainable model
3. Growing online market
1. Customers are becoming more demanding
2. Scarcity of quality raw materials
3. Customers are more cost conscious
4. Growth of low-cost players
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Detailed SWOT Analysis of Ahold Delhaize

Strength

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Weakness

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Opportunity

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Threat

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Royal Ahold SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2022). Royal Ahold SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ahold-delhaize/ [Accessed 22 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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