Air Canada SWOT and PESTLE Analysis
ID : 521337853| Feb 2023| 21 pages
COMPANY PROFILE -Air Canada
Business Sector :Aviation
Operating Geography :Canada, North America, Global
About Air Canada :
Air Canada's headquarters are in the Montreal borough of Saint-Laurent. The airline, which was founded in 1937, offers scheduled and charter flights for passengers and cargo to 222 destinations worldwide. It is a Star Alliance founding member. The major hubs of Air Canada are located at Montréal-Trudeau International Airport (YUL), Toronto Pearson International Airport (YYZ), Calgary International Airport (YYC), and Vancouver International Airport (YVR) (YVR). Air Canada Express is the airline's regional service. The Canadian federal government established Trans-Canada Air Lines (TCA) in 1936, and it began operating its first transcontinental flight routes in 1938. TCA was renamed Air Canada after government approval in 1965. Following the deregulation of the Canadian airline market in the 1980s, the airline was privatised in 1988. Air Canada's long-haul fleet consists of Airbus A330, Boeing 777, and Boeing 787 Dreamliner wide-body aircraft, while its short-haul fleet consists of Airbus A320 family aircraft (including the A320 and A321 variants), Boeing 737 MAX 8, and Airbus A220-300 aircraft. Air Canada received five awards for excellence in leisure and lifestyle travel, as well as the best in family travel. In March 2022, Air Canada announced plans to purchase 26 extra-long-range versions of Airbus' A321 neo aircraft. The first aircraft will be delivered in the first quarter of 2024, with the final aircraft arriving at the beginning of 2027.
The USP of Air Canada lies in it being the largest airline in Canada. Air Canada’s mission is “Connecting Canada and the World.” And vision is “Building loyalty through passion and innovation”.
Air Canada Revenue :
CAD 6400 million – FY ended 31st December 2021
CAD 5833 million – FY ended 31st December 2020
Competitive Analysis of Air Canada
SWOT
PESTLE
The SWOT Analysis for Air Canada is presented below:
| Strengths | Weaknesses |
| 1. Higher resilience towards the economic downturns 2. Robust growth and strong profile in terms of financials, risk profile, credit rating and capital structure 3. Focused on leveraging its international network 4. Strong customer engagement through a consistently high level of customer service | 1. Susceptibility to external environment factors like economic activities and trade challenges 2. Has a significant amount of financial leverage |
| Opportunities | Threats |
| 1. Global expansion with strategic international partnerships such as with Cirque du Soleil 2. Amendment in the CPA (Capacity Purchase Agreement) of Air Canada with Jazz 3. Investments in leveraging technology such as the Altéa Suite agreement 4. Leveraging Loyalty programs by acquiring Aeroplan Program | 1. Impact of pandemic like Covid-19 on the flights 2. High competition in North America as well as in international markets |
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Detailed SWOT Analysis of Air Canada
Strength
1. Higher resilience towards the economic downturns: Considering the aerospace industry to be highly responsive towards economic downturns, Air Canada has adopted a prominent approach towards making the organization resilient to the obstacles. This resilience has allowed the company to obtain higher margins and lower leverage ratio with the help of its lower cost structure, unencumbered asset pool (Air Canada and Air Canada Rouge), diversified network which makes the company a whole lot less dependent on domestic routes, and the flexible and more efficient fleet. These capabilities enhance Air Canada’s ability to defer the future deliveries of newer aircrafts. Moreover, the lease mix allows the company to be light on assets and also, permanently reduce capacity, if required. As of now, nearly 55% of the combined Mainline and Rouge assets is leased, which might get decreased as the company decides to invest cash and buy more aircrafts.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
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Threat
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Aimia
- Air Georgian
- Delta Air Lines
- American Airlines Group Inc.
- WestJet Airlines Ltd.
Major Brands :
- Air Canada Cargo
- Air Canada Express
- Air Canada Foundation
- Air Canada Jetz
- Air Canada Rouge
- Air Canada Vacations
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Air Canada SWOT & PESTLE Analysis Report
1. Investors Presentation - https://www.aircanada.com/content/dam/aircanada/portal/documents/PDF/speeches-presentations/en/20200116-AltaCorp.pdf
2. Annual Report - https://www.annualreports.com/HostedData/AnnualReports/PDF/TSX_AC-A_2021.pdf
3. Air Canada and Cirque du Soleil announce international partnership - https://aircanada.mediaroom.com/2020-01-23-Air-Canada-and-Cirque-du-Soleil-announce-international-partnership
4. Air Canada Amends CPA With Jazz - https://www.travelpress.com/air-canada-amends-cpa-with-jazz/#.Y0z7j3ZBy3A
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Air Canada SWOT and PESTLE Analysis
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