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Air New Zealand SWOT & PESTLE Analysis

ID : 521055453| Oct 2021| 18 pages

COMPANY PROFILE -Air New Zealand

Business Sector :Aviation

Operating Geography :New Zealand, Global

About Air New Zealand :

Air New Zealand Limited is an airline company ferrying passengers and transporting cargo to, from and within New Zealand. The company is headquartered at Auckland, New Zealand. New Zealand’s flag bearer airline ferried approximately 17 million passengers annually with about 3400 flights weekly before the pandemic. As of 2021, it operates across 20 regions in New Zealand, 32 international destinations from 20 countries located near and around the Pacific Rim. The company was founded in 1940 as Tasman Empire Airways Limited (TEAL). In 1965 its ownership was transferred to the New Zealand Government and was renamed as Air New Zealand. It was later merged with New Zealand National Airways Corporation (NAC) which allowed the company’s network to expand to newer regions like Australasia, Asia etc. Air New Zealand as of today has several revenue-sharing airline alliances. These aid its partnership across important international destinations like United States, Singapore, Hong Kong and China, making it simpler for its clients to travel globally. The company’s operational fleet includes Boeing 777-300ER, Boeing 777-200ER, Boeing 787-9 Dreamliner, Airbus A320-200, Airbus A320neo, ATR 72-500/72-600 and a Bombardier Q300.
The company’s Unique Selling Proposition or its USP is its commitment to make traveling easy. Air New Zealand’s main purpose is to 'Enrich our country by connecting New Zealanders to each other and New Zealand to the world'. To serve this purpose the company has a wide range of destinations serviced both domestically and internationally. In order to ensure consumer satisfaction, the company has a loyalty programme known as Airpoints. Through it, the company tries to know and understand its customers better and aid their travel needs. The company has been named the “Airline of the Year” by AirlineRatings.com in 2020. It was also awarded the “Number One Corporate Reputation in New Zealand” by The RepTrak Company in 2020.

Air New Zealand Revenue :


NZ $4,836 million – FY ended June 30th 2020
NZ $5,785 million - FY ended June 30th 2019

Competitive Analysis of Air New Zealand

SWOT
PESTLE

The SWOT analysis for Air New Zealand is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. The largest, oldest and flag carrier of New Zealand
2. Cargo performance continuing to grow and exceeding estimates
3. High customer satisfaction and brand value
4. Good long term financials ratings (Baa2) and has one of the highest dividends returns in industry
1. Loss of more than NZ $450 million in 2020 due to Covid 19 pandemic
2. Majority of Air New Zealand employees are part of Trade union “E Tu”
OpportunitiesThreats
1. Airline industry projected to grow at CAGR of over 7.6% from 2021-2026
2. Opportunity to expand in cargo transportation
1. High speed railways development threat to domestic aviation
2. Terrorism ever present threat in airline industry
3. Worsening global geopolitical condition
4. Carbon taxation to counter aviation pollution will adversely impact industry.
5. Rise in cyber security threats
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Detailed SWOT Analysis of Air New Zealand

Strength

1. The largest, oldest airline of New Zealand which is also its flag carrier: Air New Zealand has been operational for almost 8 decades and it is the largest airline based in New Zealand. It is the flag carrier of New Zealand with the New Zealand government owning 53 percent stake. It is part of the world’s largest global airline alliance, the STAR alliance. Being owned by the government it is easy for the company to get bail out or cash influx during an emergency or need situation. It enjoys priority in routes and timing compared to other private airlines. Being the oldest player in the New Zealand’s airline industry, it has experienced a roller coaster ride in the industry with many ups and downs and learned from them. Air New Zealand has become a highly reputable brand in Australia and New Zealand due to its reliability and consistency. New Zealand is also one of the world’s best tourist attractions, it has many beautiful mountains, waterfalls and wildlife. All these factors make Air New Zealand a very established company with high future growth potential.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Airline industry projected to grow at CAGR of over 7.6% from 2021-2026: Airline industry has been consistently growing for many decades now and is expected to grow even in the future. Some of the factors that are contributing to this growth are urbanization, globalization, economic growth and prosperity, growth in developing and poor nations, rising middle class, technological progress etc. With the rise of urbanization and growth of mega cities, air travel is becoming accessible to many new people. As airports require heavy investments, a threshold footfall of commuters, they cannot be built in every rural area. Urbanization trend brings in many people in the range of air travel. Compared to rail, air travel uses much less land and hence is preferred if land is scarce or the terrain is difficult. Other trends contributing to globalization and the rise of global supply chain also increases international travel. This high growth of airline industry is good for the business of Air New Zealand.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Air New Zealand
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References used in Air New Zealand SWOT & PESTLE Analysis Report

1. The Digital Airline: How digital innovation is driving the recovery13-Oct-2021 - https://capalive.capaevents.com/page/1852924/capa-live-from-puerto-rico---october
2. Interim Financial Resultd 2021 - https://p-airnz.com/cms/assets/PDFs/air-nz-2021-interim-results-presentation.pdf
3. Air New Zealand Earns Highest Reputation Rating in RepTrak APAC’s Study of Most Reputable Companies in Australia and New Zealand - https://www.reptrak.com/news/air-new-zealand-earns-highest-reputation-rating-in-reptrak-apacs-study-of/
4. Investor Day 2019 - https://p-airnz.com/cms/assets/PDFs/airnz-2019-investor-day-presentation.pdf
5. Annaul Finacial Results 2020 - https://p-airnz.com/cms/assets/PDFs/air-nz-2020-annual-results-presentation.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Air New Zealand SWOT and PESTLE analysis has been conducted by Mukesh Anand and reviewed by senior analysts from Barakaat Consulting.

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