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Airbnb SWOT & PESTLE Analysis

ID : 52617353| Dec 2019| 15 pages


Business Sector :Hospitality

Operating Geography :United States, North America, Global

About Airbnb :

Airbnb is an online lodging marketplace founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. It is headquartered in San Francisco, USA. The company has 7 million places of accommodation in 191 countries. The accommodations are all managed by local hosts who sign up on the platform to provide rooms on rent for people looking for lodging. It has offices in 34 cities across the world.

Airbnb Revenue :

$ 2.6 Billion - FY ending March 2017

Competitive Analysis of Airbnb

The SWOT analysis of Airbnb is presented below:
1. Variety of lodging options at cheaper price than hotels
2. Large worldwide presence built by thinking glocal
3. The local experience provided to guests is a key differentiator from other lodging options
4. User-friendly and personalized website
1. Controversies affecting the company’s image
2. Company is vulnerable to fraudsters who scam customers through fake Airbnb websites
1. Major sporting events and the Olympics partnership deal
2. China is the world’s largest sharing economy
1. Risk of losing identity by competing in the hotel business
2. Damage to properties by guests would upset hosts
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Detailed SWOT Analysis of Airbnb



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1. Major sporting events and the Olympics partnership deal: Major sporting events like Summer and Winter Olympics, FIFA World Cup, Euro Football Championship, Cricket World Cup etc. are huge opportunities for companies like Airbnb due to the huge influx of fans from other countries. Also, there is a high chance of locals opting to sign up as hosts in order to grab the opportunity of earning some extra money during the events, thereby increasing the accommodation options available to visitors. Airbnb has entered into a $ 500 million sponsorship deal with the International Olympic Committee for Summer and Winter Olympics and Paralympics from 2020 till 2028. This deal helps Olympic organizers cut down on event hosting costs. Also, the venues of Olympic games during this time period: Beijing (2022), Paris (2024), Milan (2026) and Los Angeles (2028) are all major rental hotspots for Airbnb. As part of this deal, Airbnb would provide accommodation to visitors, families of athletes and officials. Athletes can also directly benefit by using Airbnb to sell personal Olympic experiences and access to training regimes to their fans and earn revenue during the process. The Rugby World Cup 2019 has also given Airbnb a second chance at reviving its struggling business in Japan ahead of Tokyo Olympics. Airbnb has been struggling in Japan due to strict rental regulations. The 2014 FIFA World Cup was also an opportunity for Airbnb to introduce the sharing economy in Brazil.

2. China is the world’s largest sharing economy: The sharing economy has grown at a fast pace across the world in the last decade. Especially in China, which is currently the world’s largest sharing economy. The driver of the Chinese sharing economy is the rising consumption by Chinese people. A good proportion of consumer spending is in the sharing economy. In 2016, growth in Chinese domestic consumption was 64% of domestic GDP growth and 20% of global GDP growth. In 2015, the sharing economy was estimated to be worth $ 229 billion and expected to grow at 40% till 2020. By 2020, the sharing economy is expected to account for 10% of domestic GDP and increase to 20% by 2025. In 2016 the transaction volume of the Chinese sharing economy grew by 103% to $ 500 billion. Airbnb has estimated that 40% of its business is likely to be generated from emerging markets by 2030, especially China and India. In 2016, Chinese travelers accounted for 66% of Airbnb guests in China, which surged to 91% in 2018. The company’s listings grew 106% in China. The company plans to bring 1 billion users onto the platform during the next 10 years by focusing on China and India.


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Major Competitors :

  • HomeAway
  • VRBO
  • Flipkey
  • TripAdvisor
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Check Out Analysis of Other Relevant Companies

References used in Airbnb Analysis Report

1. Airbnb About Us -

2. Airbnb 2019 Business Update -

3. Airbnb’s Growth Strategy: How they attract and retain 150 million users -

4. Security Threats All Airbnb Users Need to Know About -

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SWOT & (2020). Airbnb SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 09 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Airbnb SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

Copyright of Airbnb SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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