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AJ Bell SWOT & PESTLE Analysis

ID : 521184753| Mar 2022| 21 pages

COMPANY PROFILE -AJ Bell

Business Sector :Banking and Financial Services

Operating Geography :United Kingdom, Europe, Global

About AJ Bell :

AJ Bell is a public limited corporation that offers brokerage and online investment platforms. Andy Bell and Nicholas Littlefair founded the company in Manchester in 1995. AJ Bell Investcentre, AJ Bell Youinvest, AJ Bell Investments, AJ Bell Media, AJ Bell Securities, and AJ Bell Platinum are some of the company's offerings. AJ Bell Investcentre offers a range of online tools to help regulated financial advisers and wealth managers manage the portfolios of their retail clients. Self-invested personal pensions (SIPPs), retirement investment accounts (RIAs), stocks and shares Individual Savings Accounts (ISAs), lifetime ISAs, General Investment Accounts (GIAs), junior SIPPs and junior ISAs are all available through AJ Bell Investcentre. AJ Bell Youinvest is a retail investment platform that sells directly to consumers (D2C). The AJ Bell Platinum SIPP and AJ Bell Platinum SSAS are two investment options offered by AJ Bell Platinum. AJ Bell Platinum SSAS allows the customers to keep control of their pension arrangements while remaining flexible and tax-efficient. Launching in 2022, Touch by AJ Bell is a streamlined, app-based investment platform, offering advisers a digital service model that will expand the range of clients they can cater for. AJ Bell's new service, Dodl, will compete with the market's lowest-cost investment platforms.
AJ Bell's USP lies in its being one of the UK's major investment platforms, with a listing on the London Stock Exchange and membership in the FTSE 250 Index. The mission statement of AJ Bell reads, "At AJ Bell our purpose is to help people invest, and we do this by following a set of guiding principles that define the company. These principles inform everything we do, creating a culture in which we strive to think like our customers, make investing easier and lead our markets".

AJ Bell Revenue :


Euro 126.7 million - FY ending 30th September 2020 (y-o-y growth 21%)
Euro 104.9 million - FY ending 30th September 2019

Competitive Analysis of AJ Bell

SWOT
PESTLE
The SWOT analysis for AJ Bell is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. User friendly digital investing platform
2. High customer retention rates
3. Disruption free services during COVID-19 pandemic
4. Business holds sufficient funds and is “materially debt free”
5. High level of employee engagement
1. Online platform often shows inaccurate portfolio data
2. Costlier than fixed fee brokers for larger portfolios
3. Frequent power outages and website crashes
OpportunitiesThreats
1. Increasing low-cost products like the Retirement Investment Account to attract more customers
2. Improving mobile platform to attract younger customers
3. Increase online customer services to reduce marginal costs and increase profits
1. High cost of meeting regulatory requirements
2. Highly volatile markets expose company to high risks
3. Increased frequency of cyber attacks
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of AJ Bell

Strength

1. User friendly digital investing platform: AJ bell uses a hybrid technology solution which combines proprietary and third-party systems into one digital AJ Bell platform. Their platform is robust and provides flexibility of usage. This platform helped them attract new customers and retain older customers in 2020. The COvID-19 pandemic led to increased demands for digital investing options. AJ Bell’s aims to completely rely on their digital platform and go paperless. In May 2020, AJ Bell’s digital platform was rated as the top platform for customer service in the light of the COVID-29 crisis. Their internal promoter score, also greatly increased in 2020 and financial advisors also praised their platform for its efficiency.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increasing low-cost products like the Retirement Investment Account to attract more customers: In January 2020, AJ Bell launched a new program called the Retirement Investment Account as a part of their new lost cost product range. The Retirement Investment Account is a simplified pension management option for AJ Bell customers. The Cash Savings Hub, another low-cost investment option, was launched in August 2020 to give customers quick access to a wide variety of fixed term and notice savings accounts. These new launches helped them attract large number of customers even during the volatile COVID period. They should aim to further improve customer journey by enhancing their platform with more user-friendly and cost-efficient features to meet the evolving needs of their customer base. AJ Bell must continue to develop their range of low cost and simple investment solutions.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

1. High cost of meeting regulatory requirements: AJ Bell’s investment platform is regulated by the FCA which has three objectives: protecting consumers, ensuring market integrity, and promoting efficient competition. In the UK Budget 2020, it was announced that the government plans to introduce a new framework listing down prudential requirements for investment firms, called the IFPR (Investment Firms Prudential Regime). The IFPR will also change how a firm’s capital requirements are calculated. These changes will lead to major changes in the functioning of investment firm, AJ Bell. The cost and complexity of compliance is a major factor that influences their business.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Killick
  • Alliance Trust Savings
  • Bestinvest
  • Davy
  • Merril Edge
  • Barnett Waddingham
  • Hargreaves Lansdown

Major Brands :

  • AJ Bell Youinvest
  • AJ Bell InvestCare
  • AJ Bell Platinum
  • AJ Bell Media
  • AJ Bell Securities stockbroking
SWOT & PESTLE (combined)
Complete Report
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TABLE OF CONTENTS
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References used in AJ Bell SWOT & PESTLE Analysis Report

1. ABOUT US At the heart of our business is a clear and succinct purpose which drives everything we do: we help people to invest. - https://www.ajbell.co.uk/about-us
2. INVESTOR RELATIONS - https://www.ajbell.co.uk/investor-relations
3. ANNUAL REPORTS - https://www.ajbell.co.uk/investor-relations/annual-reports
4. FTSE climbs as oil price jumps after attack on Saudi sites - https://citywire.com/funds-insider/news/ftse-climbs-as-oil-price-jumps-after-attack-on-saudi-sites/a2382920?ref=citywire-money-latest-news-list
5. Why Should Older People Invest Less in Stocks than Younger People? (Digest Summary) - https://www.cfainstitute.org/en/research/cfa-digest/1997/05/why-should-older-people-invest-less-in-stocks-than-younger-people-digest-summary
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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AJ Bell SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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