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Akzo Nobel N.V. SWOT & PESTLE Analysis

ID : 52147053| Feb 2019| 15 pages


Business Sector :Paints, Chemicals

Operating Geography :Europe, Netherlands, Global

About Akzo Nobel N.V. :

Akzo Nobel N.V. is a Dutch multinational company, specializing in paints and performance coatings and a major producer of specialty chemicals. The company is headquartered in Amsterdam, Netherlands and has over 46,000 employees globally in around 80 countries. It is amongst the world's leading industrial organization operating in three main business areas: decorative paints, performance coatings and speciality chemicals. Akzo Nobel's specialty chemicals operations are organized under 5 wings - industrial, polymer, surface, ethylene & sulphur derivatives and pulp and performance chemicals.
Akzo Nobel is globally acclaimed for the superior quality of its products and dependability in performance coating technology. It has a long history of mergers and acquisitions and parts of the company date back to the 17th century. In 1969 AKZO was formed, and it then merged with Nobel industries, divested its pharmaceutical business, in 1994 forming Akzo Nobel. Akzo Nobel's main operations are spread across Europe, the US, and Asia.

Akzo Nobel N.V. Revenue :

€ 9612 million – FY ending March 2017 (y-o-y growth 1.9% approx..)
€ 9434 million – FY ending March 2016

Competitive Analysis of Akzo Nobel N.V.

The SWOT analysis for Akzo Nobel N.V. is presented below:
1. Long standing history
2. Innovative products
3. Well segregated business lines
4. Minimum level of debts
1. Numerous Mergers and Acquisitions
2. Overdependence on Currency Effects for Revenue
3. Aggravated tensions between in management and investors over PPG's buyout offer
1. Reduce Carbon Emissions
2. Tap the mass paints segment to accelerate growth
3. Powder coatings market set to grow globally
1. Volatility and Uncertainty of world markets
2. Well Established Competitors
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Detailed SWOT Analysis of Akzo Nobel N.V.



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1. Reduce Carbon Emissions: Chemical companies have an adverse effect on the environment with its greenhouse gas emissions. With more and more governments enforcing laws to reduce carbon footprint, AkzoNobel should look for opportunities to do the same by promoting water borne paints wherever possible and offer products with additional sustainability benefits. AkzoNobel is the first organization to be recertified for all three carbon trust standards for reduction in greenhouse gas emission, waste and water usage and for this its decorative paints business in UK has been coronated with Carbon Trust Triple Standard. Its landmark carbon credits methodology for the shipping industry has won the Best Offsetting Project award in the 2015 Voluntary Carbon Market Rankings.
Akzo is on track for achieving its target of reducing Cradle-to-grave carbon footprint by 25-30 %t per ton of sales between 2012 and 2020 as they work closely with vendors and clients to deliver improvements across the entire value chain. The Company uses stringent measures for its eco-premium solutions that avoid GHG emissions and estimate that 50% of sales are covered by the main drivers for carbon footprint reduction. Some of these eco premium products include Interpon ReFlex, which meets lighting manufacturers’ continuous demand for coatings with a higher reflectance as less is absorbed by the coating, Dulux Weathershield Keep Cool, that reflects infrared heat, cooling exterior walls by up to 5°C , bringing assured savings of 15% and Aquasilk, an innovative water-based wood coating with improved hardness and commendable clarity, specially custom tailored to for the Chinese furniture industry to make a shift to more sustainable water-based coatings. There is ample scope for more innovation in this space as demand is surging by which Akzo can gain a greater competitive advantage over its rivals.

2. Tap the mass paints segment to accelerate growth: AkzoNobel is working its way into mass paint offerings to accelerate growth in emerging economies like India and South Asia. A well-researched study by World Paints & Coatings, predicts growth in paints and coatings across emerging markets. Surging working and middle classes in India and China are creating ballooning demand for housing, manufacturing and infrastructure and in turn fostering growth of architectural and industrial paints. Its top selling Dulux brand will foray into new niches, including water proofing and specialty offerings under the Dulux Promise brand. Apart from covering the top 15-20 prime cities in India, it will dig into secondary and tertiary markets which are very competitive and the fastest growing sectors in the paints industry. Asia Pacific contributes to only about 27% of its revenue currently and there is ample scope for growth here.

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AkzoNobel SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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