Al Meera SWOT and PESTLE Analysis
COMPANY PROFILE -Al Meera
Business Sector :Retail, Consumer Goods Retail
Operating Geography :Qatar, Middle East, Global
About Al Meera :
Al Meera Consumer Goods Co QSC is a business based in Qatar that trades many kinds of consumer goods, both wholesale and retail. Under the direction of H.H. the Father Emir, the company was founded in 2005. The Qatari Commercial Law and Memorandum of Association, administered by the Ministry of Commerce and Industry, govern it. The following business segments make up The Company: the buying and selling of consumer items are included in the retail section. The investment section includes fixed deposits, equities, and the money kept as financial assets valued at fair market value. the leasing division, which consists primarily of renting out shops in various malls controlled by the Group. About 60 supermarkets, convenience stores, and hypermarkets are used by Al Meera. Due to its renovated, pedestrian-friendly storefronts, each location now has the convenience of a grocery store, including the MAAR stores situated at certain metro stations. Al Meera upholds the highest standards for quality and service at its stores, bringing to its shelves fresh goods that are both local and international as well as reasonably priced daily essentials. On 24 October 2022, the business stated Al Meera Consumer Goods Company (Q.P.S.C.) has announced the opening of three additional "MAAR by Al Meera" locations at Al Aziziyah metro station, Al Doha Al Jadeeda metro station, and Al Wakrah metro station as part of its commitment to providing convenient access to shopping and seamless services to its customers as the FIFA World Cup Qatar 2022 countdown approaches.
Al Meera's USP is that it is the biggest retail chain in Qatar and a Mass Grocery Retailer (MGR) with 54 locations, and it constantly works to modernize and enhance its stores. The mission statement of Al Meera reads, "to bring our customers the highest quality products in a friendly environment, guided by integrity".
Al Meera Revenue :
QR 2.1 billion - FY ending December 2021 (y-o-y decline 20.1%)
QR 3.4 billion - FY ending March 2020
Competitive Analysis of Al Meera
Strengths | Weaknesses |
1. Largest Supermarket chain in Qatar 2. Strong balance sheet and consistent shareholder returns 3. Strong tie-ups and partnerships 4. Focused on sustainability and environmental stewardship | 1. Highly restricted to Middle-East |
Opportunities | Threats |
1. First mover advantage in checkout-free stores in Qatar 2. Al Meera has become a pioneer in digital transformation after forging partnerships with TSC and SAP 3. Qatar economy is showing positive signs of growth 4. Acquisition for the extension of branches 5. Partnerships with the municipalities | 1. A rise in inflation hampers consumer spending 2. A rise in non-discriminatory minimum wage in Qatar cuts profits in the labour-intensive retail sector |
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Detailed SWOT Analysis of Al Meera
Strength
1. Largest Supermarket chain in Qatar: Al Meera is the largest retail chain in Qatar and a Mass Grocery Retailer (MGR) with 54 locations. To satisfy worldwide standards in areas like interior design, marketing, promotion, and other technical and operational issues, the chain has undergone significant development at its stores in collaboration with a reputable international consultancy house. The launch of three additional "MAAR by Al Meera" outlets has been announced by Al Meera Consumer Goods Company (Q.P.S.C.).
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. First mover advantage in checkout-free stores in Qatar: Al Meera Consumer Goods Company established a partnership with Zippin, a top supplier of checkout-free technology, in order to further its expansion plan and deliver distinctive services to all community members through cutting-edge technology. Al Meera will construct completely autonomous stores in key areas to offer customers quick-service meals, drinks, and other necessities without the need for a cashier. The shops, driven by Zippin's multimodal artificial intelligence (AI) technology, will be located in desirable areas in need of a mini-market to provide consumers with rapid and self-service access to beverages and snacks including water, soft drinks, coffee, chips, nuts, doughnuts, and more. The frictionless smart shops work by following people from the moment they enter until they leave, easing and speeding up the purchase process to make customers' shopping experiences quicker, easier, less stressful, and more enjoyable. Using overhead cameras and sensors, the software in the checkout-free stores automatically recognises the things picked up or returned and generates a virtual shopping cart for each customer. When the consumer leaves the store, the software will immediately charge the cost of the acquired things from their credit card, whether they are placed in their pocket, bag, purse, or they are just carried. Zippin uses machine learning and visual cognition technologies to precisely account for customer behaviour and product location in stores.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
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References used in Al Meera SWOT & PESTLE Analysis Report
1. About Us - https://www.almeera.com.qa/about-us/heritage/history#:~:text=A%20Meera%20is%2026%20per,biggest%20retail%20chain%20in%20Qatar
2. Investors Presentation - https://www.almeera.com.qa/corporate2/sites/default/files/Q3-2022%20IR%20Presentation.pdf
3. Partner - https://www.almeera.com.qa/all-partners
4. Al Meera partners with Zippin to open first checkout-free stores in Qatar - https://www.almeera.com.qa/events/news/al-meera-partners-zippin-open-first-checkout-free-stores-qatar
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Al Meera SWOT and PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2025). Al Meera SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/al-meera/ [Accessed 14 Feb, 2025].
In-text: (SWOT & PESTLE.com, 2025)
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Al Meera SWOT and PESTLE analysis has been conducted by Sakshi Sachan and reviewed by senior analysts from Barakaat Consulting.
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