COMPANY PROFILE -Alibaba
Business Sector :E- Commerce, Consumer Goods
Operating Geography :China, Asia, Global
About Alibaba :
Alibaba is an e-commerce giant that markets, sells and operates different businesses globally. It was founded in 1999 and is headquartered in Hangzhou, China. It supports merchants, brands and other businesses with its technology and helps them leverage their operations through internet as it engages more users. It offers online shopping platform through Tmall.com and Taobao (for non-branded products sold by smaller-unknown merchants), cloud computing and data management services through Alibaba Cloud Computing, digital media and entertainment, online wholesale market on Alibaba.com, online and mobile payment solutions through Alipay and partnership with Ant Financial Services. Alibaba launched its first website with an aim to help petite Chinese exporters, manufacturers, and entrepreneurs to sell globally. Today Alibaba Group has grown into a global leader in e-commerce, the company and its subsidiaries operate in wholesale and retail online marketplaces, cloud computing, digital media and entertainment and various other sectors. Its market Cap as of July 2018 is close to $495 Billion. It ranks 63 in Forbes’ growth champions. It is listed on New York Stock Exchange (BABA). As of early 2020, the Chinese E-commerce giant had over 116,000 number of full time employees. Strong earnings, a promising growth story and possibility of a stock listing in China in the near future has driven Alibaba stock to all time highs.
Alibaba's mission statement is “to make it easy to do business anywhere”.Alibaba’s Vision statement reads “We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years.”Alibaba’s USP or Unique selling proposition is that it is the world's largest retailer, one of the largest Internet and AI organizations, one of the biggest venture capital firms, and one of the largest investment corporations in the world.
Alibaba Revenue :
RMB 376,844 million – FY ended March 2019 (year on year growth of 50.4%)
RMB 250,266 million – FY ended March 2018
Ownership / Major shareholders :
The top 4 Alibaba shareholders as of November 2017 are Softbank (30.07%), Yahoo (15.34%), Jack Yun Ma (Executive Chairman) (7.0%)and Joseph C. Tsai (Vice-Executive Chairman) (2.5%).
Competitive Analysis of Alibaba
The SWOT / TOWS analysis of Alibaba is a framework to assess the internal and external factors that influence the company’s micro and macro environment. The SWOT analysis is a handy technique to analyze the present strength, weakness, opportunity, and threats alongside their impact on the current business model of Alibaba group. Alibaba is the largest e-commerce organization and the strongest brand operating as the leading intermediary organization in C2C, B2B and B2C segments, with 58% market share in China.
A major strength of Alibaba is the market it operates in, China which is the most populated nation and the second largest economy of the world, both of which accounts for the success of Alibaba Group. A qualitative strength of Alibaba is its founder, Jack Ma; his strong presence, ideas and vision are adding to Alibaba’s growth trajectory. Other significant strengths of Alibaba are strategic partnerships, broad product portfolio coupled with growing demand for wholesale and retail business; these have help in preserving its market share.
One of the major weakness of Alibaba is that it has too many merchants on board, the consequence of which led to good brands calling off due to high competition, sellers not being able to make good profits and counterfeit products from local sellers flooding the markets. Alibaba cloud bagged the 2018 MySQL award for the second time. In 2015, it became the first Asian company to be cited as the WebScaleSQL contributor. This accounts for a huge opportunity for Alibaba to become a market leader in the cloud computing space. While global players like Amazon and eBay are a major threat to Alibaba’s e-commerce segment, it also faces stiff competition from local players like JD.com and Tencent. Other key threats to Alibaba are cyber security, economic recession and weak demand in the international market.
The SWOT/TOWS analysis for Alibaba is presented in a nutshell below followed by the detailed analysis:
| Strengths | Weaknesses |
1. Well Segmented Product Portfolio
2. Large and growing customer base of TMall
3. Growing Demand for Marketing Services
4. Taobao, China’s largest C2C sales channel
5. Strategic Partnerships to create value propositions globally
6. Strong Growth in Wholesale & Retail business
7. Singles day - world’s largest shopping festival | 1. Decreasing EBIDTA margins affecting core competency
2. Over dependence on Chinese economy |
| Opportunities | Threats |
1. Opportunity to capture greater market share with Lazada and AliExpress
2. Potential of becoming market leader in cloud computing | 1. Stiff Competition in E-Commerce
2. AliPay may lose global market share to pre -existing local players
3. Increasing number of fakes may affect core competency |
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Detailed SWOT Analysis of Alibaba
Strength
1. Well Segmented Product Portfolio: Alibaba has wide range of services that are offered globally depending on the demand in the geography. It offers agriculture products, food, textile, fashion accessories, automobile and their parts, electronics, health and beauty products on the online wholesale and retail marketplace in more than 200 countries. It also offers cloud computing to merchants, corporate, governments and start-ups. It offers marketing services through Alimama which plants its clients’ products and services on third party websites and apps for greater market reach. It also offers logistics services through Cainiao Network to leverage supply chain between merchants and consumers at a larger scale. It financially supports small and micro enterprises through Ant financial. Alibaba’s diverse portfolio ensures top of the mind recall and make it the emerging leader in each of these segments.
2. Large and growing customer base of TMall: TMall is the largest B2C online platform for imported goods in China. It mainly sells premium products across the border. Its presence is strengthening especially in Australia as demand for their health and nutritional supplements is growing in China, as indicated by 600 million active annual users there as of mid-2019. Its platform has 75% of Forbes Top 100 World’s Most Valuable Brands. The platform has over 20,000 brands from 77 countries as of 2019. An increase in the merchants using TMall will increase the revenue from annual service fee. Tmall charges merchants an annual service fee. Also, for each transaction, it charges a commission fee based on the category of product sold.
3. Growing Demand for Marketing Services: Alibaba’s expansion has been majorly driven by its substantial online marketing services, subsequently, having a positive impact on the online marketing inventory. The demand for its services is due to Uni Marketing suite of tools which consists of Brand Databank, Brand Hub, Uni Desk and Uni Strategy. It has fetched Alibaba 450 million active consumers in China’s online retail space. TMall enables brand-building for domestic and international products as it gives a large market. This increase leads to more value added services on Alibaba’s platform and drives in more businesses globally to use its services for greater market penetration. Its marketing strategies increase customer engagement and increase revenue.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE / STEEPL / PEST analysis report is a framework used to understand the impact of external factors on the macro environment that influences the business of Alibaba. The PESTLE analysis is a handy technique to analyze the incumbent external factors like political, economic, social, technological, legal and environmental and their effect on Alibaba’s business model, growth trajectory, its business case, and market strategy.
The E-commerce industry has seen immense growth in recent years, high demand for online shopping amongst consumers has been the major reason for the rapid growth of e-commerce. China is the second largest E-market in the world, after the US; this acts as a competitive advantage for Alibaba. 80% of online retail sale in China happens through Alibaba. Alibaba Group is highly dependent on the Chinese markets for the lion’s share of its sales, hence the influence of political and legal factors play a crucial role. After China's approach in WTO, the Chinese government endeavors to support e-commerce organization and this political transit is a boon for Alibaba. While the government policies are favourable towards Alibaba, there is a legal threat from the increasing counterfeit products sold on its e-commerce platform.China’s dense population and rapidly expanding economy, both factors positively influence Alibaba's business. Due to an increase in the number of small and medium enterprises, there are so many products available which demand market expansion. Alibaba gains the highest advantage of this factor.
Alibaba's business model fits ideally in today's social and cultural environment, where people are drastically shifting towards online shopping. Alibaba has taken full advantage of this time and space becoming the largest online retailer. Digitalization and development in information technology have supported Alibaba Group and it's subsidiaries to successfully operate in B2B, B2C, C2C and E-commerce segments.
The PESTLE/ STEEPL / PEST analysis for Alibaba is presented below in the matrix followed by the detailed analysis:
| Political | Economical |
1. Chinese Government’s push for AI and digitalisation
2. Hong Kong listing to ease US political pressure | 1. Impact of Macroeconomic factors on business |
| Social | Technological |
1. Growing population in target markets
2. Effective CSR activities
3. Aging Chinese population
| 1. AI and the big data-driven user experience
2. Technical Advancements in core operations
|
| Legal | Environmental |
| 1. Lawsuit against counterfeits | 1. Water Conservation |
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Detailed Pestle Analysis of Alibaba
Political
1. Chinese Government’s push for AI and digitalisation: The growing protectionism in Chinese economy is helping Alibaba in increasing its penetration in the second fastest economy. The Chinese government is offering support for expansion of AI by sharing personal information such as ID photos for surveillance. The government is expected to build a $150 billion by 2030. Alibaba has launched an e-hub for trade clearance and logistics in Malaysia for facilitating cross-border trade between China and Southeast Asia and among Southeast Asian countries through partnership with government entities. It will reduce the trade barriers for Alibaba in new markets and get government endorsement which will allow it to offer its digital services to merchants through easy financing and end customers by using AI.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. Lawsuit against counterfeits: A lawsuit in US appeals court has accused Alibaba of defrauding shareholders. As per the lawsuit, it has concealed the counterfeiters’ regulatory warning which it received before IPO. The 3-0 judgement by lower court has dismissed claims by holders of Alibaba’s American Depositary Shares and ADS call options against Alibaba. Though the judgement has not proven breach of the US securities yet, it has costed Alibaba a significant amount in legal proceedings. Unfavourable judgement might damage the brand reputation & also lead to heavy fines. The group has not been able to weed out fakes from its portals especially in premium segment. This might call for legal actions against it like Kerings in Q2 2017 even in future until they are completely removed from the portal.
2. Hong Kong listing to ease US political pressure: With New York listed Chinese companies facing severe pressure from the US, it is being seen that several like Baidu, JD.com and Weibo are opting for a second base to ease pressure. Alibaba too has initiated a base outside the US in Hong Kong to improve its options in the face of the ongoing US-China dispute. It will give the company an escape valve in the event of it being delisted on the New York listing. The company has started trading in Hong Kong since November 2019 giving its investors a chance to buy and sell shares even if relations between the two companies worsen. The company is also likely to benefit through a rise in Chinese demand with Chinese investors being able to buy stocks which were earlier inaccessible to them owing to its being US listed. From June 2020 onwards, the company will also be eligible to trade in the Stock Connect that links Shanghai and Shenzhen with Hong Kong.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Amazon
- Ebay
- Tencent
- JD.com
- Baidu
- The Bottom Line
- Vipshop Holding Ltd.
- Gome Electrical Appliances Holding Ltd.
Major Brands :
- Alibaba.com
- Guangzhou Evergrande Taobao F.C.
- Taobao
- Tmall
- UCWeb
- Daraz
- AliExpress
- Juhuasuan.com
- Alimama.com
- Ant Financial
- Cainiao
- Lazada
- Youku Tudou
- Alibaba Cloud
- Fliggy Corporate
- 11 Main
- AliGenie
- AliOS
- Alipay
- AliMusic
- Alibaba Pictures
- Youku Tudou
- Aliwangwang
- AliHealth
- AliSports
- AutoNavi
- Yahoo! China
- Laiwang
- South China Morning Post
- Ali Venture Capital
Key Business Segments / Diversification :
Alibaba
E-commerce Retail Internet AI and technology
Online auction hosting Online money transfers Mobile commerce
Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :
Open Table Preview
| Name | Business Segment | Year | Type | Objective/Synergy Achieved |
| Daraz.pk | Rocket Internet | 2018 | Acquisition | Alibaba, through the deal, plans to expand its e-commerce empire into South Asia. |
| Ejoy Technology | Online Gaming | 2017 | Acquisition | The group desired ramping up its online game business through this deal, at the price of $26.2 million. |
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
On purchase the Alibaba SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The SWOT and PESTLE Analysis reports provides strategic intelligence on the following:
• Utilizes strategic tools, SWOT and PESTLE, to study the major internal and external factors influencing Alibaba.
• Provides a brief overview of Alibaba’s history, founders, its corporate headquarters, owners, stakeholders and revenue jumps.
• Overall company analysis to gain acquaintance about company information, company profile, business model, business plans and marketing strategy.
• Understanding of Alibaba’s USP or unique selling proposition, mission statement and vision statement that has set a benchmark in the e-commerce industry.
• Use of SWOT/TOWS Analysis- A technique to analyze the present Strengths, Weaknesses, Opportunities, and Threats of Alibaba Ggroup.
• Core competitive advantages enjoyed by Alibaba over its rivals and competitors from the E-commerce industry.
• Intelligence on Alibaba's share price, mergers and acquisitions, strategic partnerships and alliances, capital raising, and their impact on the Company’s growth trajectory.
• Insights about its major competitors, brands, key locations, and subsidiaries, business segments/ diversification.
• Utilizing PESTLE/ PESTEL/ STEEPL Analysis for in-depth analysis of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their impact on the operation of Alibaba.
• Summarization of Alibaba’s business model, along the further diagnosis of key business segments and business case study>
• A peek into the Alibaba’s key performance indicators, success factors, value proposition and core competencie.
You may also be interested in other analyses of Alibaba:
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| Alibaba Segmentation, Targeting and Positioning (STP) Analysis |
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| Alibaba Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Alibaba SWOT & PESTLE Analysis Report
1. Umeng - https://techcrunch.com/2013/11/20/umeng-alibaba/
2. Ejoy Technology - https://www.crunchbase.com/organization/ejoy-technology
3. Rocket Internet - https://techcrunch.com/2018/05/08/alibaba-buys-rocket-internets-daraz/
4.10 Companies Owned by Alibaba - https://www.investopedia.com/insights/10-companies-owned-alibaba/
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