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Alstom SWOT & PESTLE Analysis

ID : 52691053| Sep 2020| 15 pages

COMPANY PROFILE -Alstom

Business Sector :Industrials, Transportation Equipment

Operating Geography :France, Europe, Global

About Alstom :

Alstom SA is a French multinational company with its headquarters in Saint-Ouen, France. The company operates worldwide in rail transport markets offering a plethora of products, developing its own systems, equipment, and services for railway transportation alongside. The main products of Alstom include rolling stock, signaling, tracks, switchgear, auxiliary converters, traction transformers, clever, motors, bogies, traction, switchgear, dispend dampers, and sliding doors, and it also provides maintenance, repairing, designing, and manufacturing services. The company is a leading global player in the industry and has further strengthened its position through the acquisition of Bombardier Transportation in February 2020. The company has around 36,300 people in over 60 countries. The company is trying to achieve a growth by offering greater value to the customers and investing in innovative smarter and greener mobility solutions that will increase their efficiency. Alstom hopes to be the leading global innovative player for a sustainable and smart mobility. The mission statement of Alstom reads, “We strive to provide them with the most efficient and digital mobility systems, while further improving the environmental friendliness of our solutions.”

Alstom Revenue :


€ 8.20 billion – FY ended 31st March, 2020 (YoY growth 10.3%)
€ 8.07 billion - FY ended 31st March, 2019

Competitive Analysis of Alstom

SWOT
PESTLE
The SWOT analysis for Alstom is presented below:
Strengths
Weaknesses
1. Strategic and successful Mergers& Acquisitions
2. Strong research and development capabilities
3. Excellent working environment and HR policies
4. Diverse portfolio of products and solutions
5. Unique multiregional footprint increasing the company’s success and competitive advantage
6. Strong financial position of the company
1. Duopoly charges against Alstom
2. Multiple bribery charges worldwide
Opportunities
Threats
1. Significant growth in global rolling stock market
2. Scope for innovation and development in the area of smart mobility
3. Urbanization to drive growth in rail traffic
4. Globally and locally based competitors in the railway industry
1. Business loss due to pandemic outbreak
2. Cyber security threats in the rail industry
3. Threat of disruptive technologies
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Alstom

 

Strength

1. Strategic and successful mergers & acquisitions: Alstom signed an agreement to acquire 25% stake in the Kazakh national railway company (KTZ) EKZ Joint Venture (JV) for €21 million. As at 25 February 2019, all the suspension conditions have been met and now Alstom owns 75% of the shares, giving them control over the Kazakh company, which is specialized in the manufacturing and the maintenance of electric locomotives especially for the Eurasian Economic Union and CIS markets. Alstom also bought the remaining 49% of NTL Holding. This holding was created in 2012 jointly with Bpifrance to acquire the “Translohr” tramway on tires. Henceforth, Alstom owns 100% of the company and the consolidation method has been changed accordingly from equity to full consolidation. The price allocation is now fully completed and generated no significant impact. Even the company’s decision to acquire Bombardier Transportationin 2020 is expected to create a significant concentration of sales in the European rolling-stock market. These strategic mergers & acquisitions will be helpful in creating long term benefits.

2. Strong research and development capabilities: Alstom supports its R&D efforts by fostering a strong culture of innovation within the company, and encouraging in-house creativity. It invested almost 3.7% of its sales in research and development, for fiscal year 2019-20. Alstom promotes open innovation by partnering with various universities, start-ups and research centers. It organizes an annual competition to let innovative ideas flourish, which is open to all employees across all business lines and site. The competition rewards creativity in every shape and form, spanning products, systems, processes, sustainable development, Open Innovation and more. Alstom has structured an innovation process designed to identify and nurture the most promising ideas in line with the Group’s innovation strategy. The present strategy of R&D investment and partnerships has helped the company reveal ground breaking innovations such as the zero-emission regional train () , the electric bus (Aptis), the multimodal management system for urban transport( Mastria or the first online marketplace for the mobility sector(StationOne).

3. Excellent working environment and HR policies: Alstom has bagged the certificate for being Top Employer Europe 2020 from the Top Employer Institute in six countries France, Spain, Italy, Poland, Belgium and UK and has thus joined a prestigious group of companies that are committed to the highest European standards regarding the working environment and a great dedication to HR excellence. The international independent audit, Top Employer Institute, provides this certification based on nine different aspects: Talent Strategy, Workforce Planning, On-boarding, Learning and Development, Performance Management, Compensation and Benefits, Career and Succession Management, Leadership Development and Culture. The company management has said that its decision to pursue Top Employers certification was driven by the will to challenge itself in terms of HR practices and to have an external view on the internal processes to continuously improve the Employee Experience.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

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TABLE OF CONTENTS
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References used in Alstom Analysis Report

1. Alstom Company Profile - https://www.bloomberg.com/profile/company/ALO:FP

2. Alston Annual results 2020 - https://www.alstom.com/sites/alstom.com/files/2020/05/11/2020%2005%2012%20-%20FY%202019-20%20results%20presentation.pdf

3. Alstom annual Report 2018 - https://www.alstom.com/sites/alstom.com/files/2019/04/05/Management%20Report_%20ENG_FY_17-18%2015.05.18.pdf

4. Alstom Capital Markets 2019 - Dayhttps://www.google.com/url?sa=t&source=web&rct=j&url=https://www.alstom.com/sites/alstom.com/files/2019/06/24/20190624%2520-%2520CMD%2520presentation.pdf&ved=2ahUKEwj6joDL7a3pAhUczDgGHdL1DG8QFjACegQIBBAB&usg=AOvVaw1f0-eSs4q2oW2nnL7vimSC&cshid=1589270450848

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Alstom SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Alstom SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/alstom/ [Accessed 05 Dec, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Alstom SWOT and PESTLE analysis has been conducted by Shalmali Chakraborty and reviewed by senior analysts from Barakaat Consulting.

Copyright of Alstom SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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