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AMC Entertainment SWOT & PESTLE Analysis

ID : 521253953| Jun 2022| 21 pages

COMPANY PROFILE -AMC Entertainment

Business Sector :Entertainment, Theatres

Operating Geography :United States, North America, Global

About AMC Entertainment :

AMC Entertainment Holdings, Inc. is the largest theatre operator in the world with headquarters in Leawood, USA. The theatrical exhibition company operates through its subsidiaries in two segments namely – U.S. markets and international markets. As of December 2020, AMC operates through 590 theatres and 7668 screens across approximately 44 states and the District of Columbia in its U.S. markets. While in its international market segment, the company operates through over 360 theatres and nearly 2,875 screens across 13 European countries and in Saudi Arabia. AMC Theatres was founded by Maurice, Edward, and Barney Dubinsky (later known as Durwood brothers) in 1920. The application of principles of management to the business of AMC revolutionized the movie theatre industry. AMC was amongst the first to introduce cup holder armrests, stadium-style seating, “Love Seat" style seating with retractable armrests, Dolby Digital etc. The company’s business consists of licensing first-run films from distributors working for production companies as well as independent distributors on per film and theatre basis. AMC offers various food and beverage options which include popcorn, soft drinks, candy etc. The company offers other services like booking tickets online, theatrical exhibitions, etc. As of January 2022, AMC Theatres has a total over 31,000 employees.

AMC Entertainment’s Unique Selling Proposition or USP is its commitment to provide its customers the best movie-going experience. Its remarkable marketing strategy, pioneering technology and distinctive theatre services are designed to make AMC a leader in customer engagement. It aims to deliver the most memorable in-person experience while at its theatres. The company aims at achieving efficiency by expanding into markets with good potential and closing out in those where it fails to meet growth expectations.

AMC Entertainment Revenue :


US$ 2.52 billion - FY ended 31st December 2021 (103% decline y-o-y)
US$ 1.24 billion - FY ended 31st December 2020

Competitive Analysis of AMC Entertainment

SWOT
PESTLE
The SWOT analysis for AMC Entertainment is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Successful track record of integrating complimentary firms through mergers and acquisitions
2. Differentiated customer experience above industry standards
3. Largest market share in the American Market with global value chains
4. Exciting and innovative premium large format offerings
5. Well Located and highly productive theatres
1. Lawsuits and Rumors tarnish the company’s image and increase costs
2. Revenues dependent on movie popularity and quality
OpportunitiesThreats
1. With most small and local theatres out of business due to the pandemic, AMC can grab a larger market share
2. Investment in new technology, collaborate with online streaming services and create new services and products to catch-up with leading players
3. Collaborate and produce original movies to increase viewership
1. Due to guidelines following the pandemic, most theatres have been shut down with imposed capacity restrictions
2. High competition from online streaming services that are gaining popularity
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of AMC Entertainment

Strength

1. Successful track record of integrating complimentary firms through mergers and acquisitions: AMC has successfully acquired many theatres and cinema groups such as Odeon Cinemas, Nordic Cinema Group, Michigan Theatres, UCI Cinemas, Starplex Cinemas and Carmike Cinemas to name a few. Through these successful mergers and acquisitions, AMC has gained not just larger revenues but also entered new markets in new geographies. This has included theater upgrade projects, amenity menu overhauls and a focus on premium format screens. AMC has implemented mobile ticketing options as well as reseating rooms with luxury recliners, staying ahead of the curve amongst the national chains in the country. Every one of its screens uses digital screen technology, making it easier for operators to cater their screening schedules to the local audience. Nearly 50% of its total screen count is 3D-enabled, while a contract with Dolby (DLB) will see the audio pioneer design immersive, state-of-the-art premium screening rooms. Currently there are 26 Dolby Cinema at AMC screens installed in AMC’s theatres.

2. Differentiated customer experience above industry standards: AMC has increasingly invested in improving customers’ in-theatre experience. The company also opened up subsidiaries such as The AMC Café and Arcade areas to boost customer satisfaction and experience. This allows customer loyalty and retention due to improved experience that customers enjoy. The company, with its dedicated customer relationship management department has been able to achieve a high level of customer satisfaction among present customer base and good brand equity among the potential customers. AMC theatres provide a premium and unique movie experience that customers are willing to pay for.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Cineplex
  • Cinemark
  • Regal Entertainment Group
  • Marcus Corporation

Major Brands :

  • The AMC Café
  • AMC Loews
  • Fork and Scene Dine-In
  • AMC Cinema Suites
  • AMC Red Kitchen
  • Odeon Cinemas
  • Nordic Cinema Group
  • UCI Cinemas
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in AMC Entertainment SWOT & PESTLE Analysis Report

1. Newsroom - https://investor.amctheatres.com/newsroom/default.aspx
2. Annual Report - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001411579/8c6dabe4-963e-4bcc-91f2-12ce59c11d6a.pdf
3. AMC Theatres Sued for Discriminating Against the Blind - https://www.nbcnews.com/business/business-news/amc-theatres-sued-discriminating-against-blind-n521756
4. China–United States trade war - https://en.wikipedia.org/wiki/China%E2%80%93United_States_trade_war
5. COVID-19 to Plunge Global Economy into Worst Recession since World War II - https://www.worldbank.org/en/news/press-release/2020/06/08/covid-19-to-plunge-global-economy-into-worst-recession-since-world-war-ii
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). AMC Entertainment SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/amc-entertainment/ [Accessed 25 Jun, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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AMC Entertainment SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.

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