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American Airlines Group SWOT & PESTLE Analysis

ID : 52382853| Jul 2022| 20 pages

COMPANY PROFILE -American Airlines Group

Business Sector :Aviation

Operating Geography :United States, North America, Global

About American Airlines Group :

American Airlines Group (AAG), is a government regulated American organization founded in 1982 under the brand name AMR Corporation. Its wholly owned subsidiaries include Envoy Aviation Group, Inc. (Envoy), PSA Airlines Inc. (PSA), American Airlines, Inc. (American) and Piedmont Airlines, Inc. (Piedmont). In 2013, a subsidiary of AMR Corporation merged with US Airways Group (US Airways) and thereafter survived as a wholly owned subsidiary of AAG, where AAG was formed as a result of the merger. In 2015, US Airways Group merged with AAG, with AAG acting as the operational Group among the two. This Airlines Group provides a large network of airways and cargo both for domestic and international passengers. As of 2021, it operates in more than 350 destinations in more than 50 countries and offers an average of 6,700 flights per day. American Airlines and Qatar Airways announced in June 2022 that they are expanding their strategic alliance with a new codeshare agreement, allowing American customers to book travel on Qatar Airways flights via Doha to and from 16 new countries.

The USP of American Airlines lies in it being ranked second in terms of its brand value. Its mission statement reads "AMR Corporation is committed to providing every citizen of the world with the highest quality air travel to the widest selection of destination possible. They offer warmth and friendliness as part of their mission statement."

American Airlines Group Revenue :


US$ 17,337 - FY ended December 31st, 2020 (y o y growth - 62.1%)
US$ 45,768 - FY ended December 31st, 2019

Competitive Analysis of American Airlines Group

SWOT
PESTLE
The SWOT analysis for American Airlines Group is presented below:
Strengths
Weaknesses
1. Strong operational network across the globe
2. One of the largest bases in international airlines
3. Quality service to international travelers.
1. Hike in operational costing due to rising infrastructural demand
2. Weakened financial status

Opportunities
Threats
1. Fluctuations in fuel prices
2. Global network of mail services and freight.
3. Improve passenger safety for post-pandemic travel
1. Cut throat competition in the aviation sector
2. Stringent laws pertaining to environment
3. Governmental interference
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Detailed SWOT Analysis of American Airlines Group

Strength

1. Strong operational network across the globe: The American Airlines Group (AAG), has an upper hand over other airlines in terms of connectivity to major hubs, namely, Dallas Fort Worth, Miami, Chicago, Philadelphia, Charlotte, Los Angeles, New York, Phoenix and Washington DC. It holds maximum network advantage due to its high-end connectivity to almost every route. The frequency of flights per day is near about 6700 to nearly 350 destinations in approximately more than 50 nations. Nonstop services were launched between Los Angeles International Airport (LAX) and Hong Kong, LAX and Auckland as well as between LAX and New Zealand. Scheduled flights to Cuba have also been launched. According to the 2020 Annual Reports, nearly 95 million passengers boarded the American Airlines in 2020, a decrease from approximately 215 million passengers in 2019 due to travel restrictions. In 2020, 855 mainline aircrafts were in operation and these were aided with additional 544 regional aircrafts by the regional airline subsidiaries and third-party collaborators.

2. One of the largest base in international Airlines: The American Airlines Group (AAG), is termed to be one of the largest airlines in terms of fleet, capacity level and number of travelers per year after its merger in 2013. The private regional carriers, namely, Envoy, PSA and Piedmont, along with third party carriers, namely, Republic Airline Inc., Mesa Airlines Inc., Air Wisconsin Airlines Corporation, Trans States Airlines, ExpressJet Airline Inc., Skywest Airlines Inc., and Compass Airlines are all inclusions of American Eagle carriers. These carriers constitute an essential wing for the large operational base of the Airlines. Reliance on feeder traffic from these carriers is significantly high. These regional carriers allow passengers to travel from the hubs of low-density markets which cannot be otherwise financially supported by the mainline aircraft. The AAG have conduits with other airlines including the Oneworld alliance, business relations, cooperative agreements and joint business agreements in order to strengthen its access to domestic and international markets.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

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References used in American Airlines Group SWOT & PESTLE Analysis Report

1. Annual Report - https://americanairlines.gcs-web.com/static-files/8e328305-2df2-4726-910c-a7e44f091913
2. American Airlines Reports Fourth-Quarter and Full-Year 2020 Financial Results - https://americanairlines.gcs-web.com/news-releases/news-release-details/american-airlines-reports-fourth-quarter-and-full-year-2020
3. AIRLINES 50 2022 RANKING - https://brandirectory.com/rankings/airlines/table
4. Newsroom - https://news.aa.com/home/default.aspx
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SWOT & PESTLE.com (2022). American Airlines Group SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/american-airlines-group/ [Accessed 04 Oct, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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American Airlines Group SWOT and PESTLE analysis has been conducted by Khadija Topiwala and reviewed by senior analysts from Barakaat Consulting.

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