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American Airlines Group SWOT & PESTLE Analysis

ID : 52382853| Apr 2018

COMPANY PROFILE -American Airlines Group

Business Sector :Aviation

Operating Geography :United States, North America

About American Airlines Group :

American Airlines Group Inc.(AAG), is a government regulated American organization founded in 1982 under the brand name AMR Corporation. Its wholly owned subsidiaries include Envoy Aviation Group, Inc. (Envoy) , PSA Airlines Inc. (PSA) , American Airlines, Inc. (American) and Piedmont Airlines, Inc. (Piedmont). In 2013, a subsidiary of AMR Corporation merged with US Airways Group, Inc.( US Airways) and thereafter survived as a wholly owned subsidiary of AAG, where AAG was formed as a result of the merger. In 2015, US Airways Group merged with AAG, with AAG acting as the operational Group among the two. This Airlines Group provides a large network of airways and cargo both for domestic and international passengers. As of 2017, it operates in more than 350 destinations.

Its mission statement states ‘AMR Corporation is committed to providing every citizen of the world with the highest quality air travel to the widest selection of destination possible. They offer warmth and friendliness as part of their mission statement.’

American Airlines Group Revenue :

$1.9 billion in 2017, $40,180 million (as on December, 2016)

Competitive Analysis of American Airlines Group

The SWOT analysis for American Airlines Group is presented below:
1. Strong operational network
2. One of the largest base in international airlines
3. Quality service to international travelers.
1. Hike in operational costing due to rising infrastructural demand
2. Weakened financial status
1. Falling fuel prices
2. Global network of mail services and freight.
1. Cut throat competition in the aviation sector
2. Stringent laws pertaining to environment
3. Governmental interference
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Detailed SWOT Analysis of American Airlines Group



1. Strong operational network: The American Airlines Group Inc, (AAG), has an upper hand over other airlines in terms of connectivity to major hubs, namely, Dallas Fort Worth, Miami, Chicago, Philadelphia, Charlotte, Los Angeles, New York, Phoenix and Washington DC. It holds maximum network advantage due to its high end connectivity to almost every route. The frequency of flights per day is near about 6700 to nearly 350 destinations in approximately more than 50 nations. According to the 2016 Annual Reports, nearly 199 million passengers boarded the American Airlines in 2016. It states that nonstop services were launched between Los Angeles International Airport (LAX) and Hong Kong, LAX and Auckland as well as between LAX and New Zealand. Scheduled flights to Cuba were also launched in the same year. In 2016, 930 mainline aircrafts were in operation and these were aided with additional 606 regional aircrafts by the regional airline subsidiaries and third party collaborators.

2. One of the largest base in international Airlines: The American Airlines Group Inc, (AAG), is termed to be one of the largest airlines in terms of fleet, capacity level and number of travelers per year after its merger in 2013.The private regional carriers, namely, Envoy, PSA and Piedmont, alongwith third party carriers, namely, Republic Airline Inc., Mesa Airlines Inc., Air Wisconsin Airlines Corporation, Trans States Airlines, ExpressJet Airline Inc., Skywest Airlines Inc., and Compass Airlines are all inclusions of American Eagle carriers. These carriers constitute an essential wing for the large operational base of the Airlines. Reliance on feeder traffic from these carriers is significantly high. These regional carriers allow passengers to travel from the hubs of low density markets which cannot be otherwise financially supported by the mainline aircraft. The AAG have conduits with other airlines including the Oneworld alliance, business relations, cooperative agreements and joint business agreements in order to strengthen its access to domestic and international markets.

3. Quality service to international travelers: Alliance of the Airlines with the regional carriers has allowed arrangements to be made specifically for regional jet and turboprop service branded as “American Eagle”. The regional carriers provide extra services in the mainline markets by scheduling flights during off-season in between the mainline aircrafts. In 2016, the regional carriers were boarded by 54 million passengers, 44% of whom were aligned with the mainline flights. Out of 54 million passengers, the wholly owned carriers enplaned over 26 million passengers approximately while the third party carriers enplaned over 28 million passengers in 2016.In order to acknowledge the passengers, an effective change was initialed in the program of rewarding the loyal customers. The member of the Airlines would gain credits for the amount of dollars spent instead of the miles travelled on the American-marketed flights. The members holding the status of an elite class would attain an additional mileage credit. For the non-status members, five mileage credits are given per dollar. However, for status members who are Gold, Platinum and Executive Platinum Status holder, earn mileage credits of seven, eight and eleven per dollar. In 2017, an additional elite level was introduced for the members referred as the Platinum Pro. These members would receive nine mileage credits per dollar pent.


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1. Falling fuel prices: The accessibility and cost of jet fuel tremendously affects the operations and commercial status of the American Airlines Group. The 2017 anticipated mainline and regional fuel consumption evaluated that a one percent gallon increase in aeronautics fuel costs would raise their 2017 yearly fuel expense by $43 million. Under capacity buying agreements of American Airlines group, the total fuel expenses of the wholly-owned and third –party regional carriers were $1.1 in 2016, $1.2 billion in 2015 and $2.0 billion in 2014. The airlines did not have any fuel curbing contracts outstanding to curb their fuel consumption.

2. Global network of mail services and freight: The cargo divisions of the American Airlines Group allows broadened services for freight and mail, with facilities and interline connections present around the world. In 2016, they were titled as the Cargo Airline of the Year for the second year running and Best Cargo Airline for the ninth consecutive years by Air Cargo. The cargo revenue coupled with other operating revenues increased by 2.3% in 2016. The operating revenue was estimated as $5478 million in 2015 rising up to $5601 million in 2016.


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American Airlines Group SWOT and PESTLE analysis has been conducted by Khadija Topiwala and reviewed by senior analysts from Barakaat Consulting.

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