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American Electric Power (AEP) SWOT and PESTLE Analysis

ID : 521707153| May 2023| 21 pages

COMPANY PROFILE -American Electric Power (AEP)

Business Sector :Electric Utilities

Operating Geography :United States., North America, Global

About American Electric Power (AEP) :

American Electric Power (AEP) is a major electric utility company headquartered in Columbus, Ohio, with operations in 11 states across the United States. AEP delivers electricity to more than 5 million customers in the Midwest, South, and East regions of the country. AEP was founded in 1906 as the American Gas and Electric Company, but changed its name to American Electric Power in 1958. As of 2023, AEP is one of the largest electric utilities in the United States, with approximately 16,600 employees and a generating capacity of more than 30,000 megawatts. AEP's primary business is the generation, transmission, and distribution of electricity to residential, commercial, and industrial customers. The company operates a diverse portfolio of power plants, including coal, natural gas, oil, and renewable sources such as wind and solar. In addition to its core electric utility operations, AEP also provides energy-related products and services, such as energy efficiency programs, demand response services, and energy management consulting.

The USP of American Electric Power lies in it being one of the largest electric utilities in the United States. AEP’s mission statement reads, “Together, with our customers, we are redefining the future of energy and developing innovative solutions that power communities and improve lives.”

American Electric Power (AEP) Revenue :


US$ 19,639 million - FY ending 31st December 2022 (y-o-y growth 16.96%)
US$ 16,792 million - FY ending 31st December 2021

Competitive Analysis of American Electric Power (AEP)

SWOT
PESTLE
The SWOT analysis for American Electric Power is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. One of the largest electric utilities in the U.S, serving 5 million+ customers across 11 states.
2. Robust transmission & distribution network covering both rural & urban areas.
3. Diversified energy portfolio that includes coal, lignite, natural gas, nuclear & renewables.
4. Community involvement & efforts with over $29 million in charitable contributions.
1. Heavy reliance on coal & natural gas for over 60% of its energy generation.
2. Regional concentration in the Midwest & South makes it vulnerable to weather & natural disasters.
3. Aging transmission infrastructure can lead to reliability issues & increase maintenance costs
OpportunitiesThreats
1. Expand its renewable energy portfolio, given the increasing demand for clean energy & declining cost of renewable technologies.
2. Capitalize on EV market, predicted to grow at a CAGR of 25.4% from 2022 to 2029 to expand its customer reach.
3. Can benefit from Bipartisan Infrastructure deal funding for energy upgrades to modernize its transmission & distribution network.
1. Highly competitive industry with numerous players vying for market share.
2. Weather events can disrupt operations, cause power outages & increase maintenance costs.
3. Unregulated contracts, not subject to FERC, increase business risk.
4. Geopolitical tensions like Russia-Ukraine war may increase cyber threats disrupting business operations.
5. Financial stress in the coal industry could result in increased fuel costs, negatively impacting financial performance.
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Detailed SWOT Analysis of American Electric Power (AEP)

Strength

1. One of the largest electric utilities in the U.S, serving 5 million+ customers across 11 states: American Electric Power (AEP) is one of the largest electric utilities in the United States, serving more than 5 million customers in 11 states. It has 4 business segments namely, Vertically Integrated Utilities, Transmission & Distribution Utilities, AEP Transmission Holdco & Generation & Marketing. With a focus on providing reliable and affordable electricity, AEP has a diverse portfolio of power generation facilities, including coal, natural gas, and renewable energy sources. AEP is also one of the nation's largest transmission and distribution providers, with more than 40,000 miles of transmission lines and 225,000 miles of distribution lines. The company's commitment to sustainability and clean energy has resulted in significant investments in wind and solar power, with plans to add even more renewable energy to its portfolio in the future. Overall, AEP's size, scale, and commitment to providing reliable and sustainable energy make it a key player in the U.S. energy sector.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • AEP Texas Inc
  • AEP Transmission Company
  • Appalachian Power
  • Indiana Michigan Power
  • Ohio Power Company
  • Public Service Company of Oklahoma
  • Southwestern Electric Power Company
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References used in American Electric Power (AEP) SWOT & PESTLE Analysis Report

1. Annual Report - https://www.aep.com/assets/docs/investors/filings/docs/AEP_10K_2022.pdf
2. Sustainability Report - http://www.aepsustainability.com/performance/report/docs/2022_AEP-Sustainability-Report.pdf
3. U.S. Electric Vehicle Market Size Worth USD 137.43 Billion, Globally, by 2028 at 25.4% CAGR - https://www.globenewswire.com/news-release/2022/07/19/2481567/0/en/U-S-Electric-Vehicle-Market-Size-Worth-USD-137-43-Billion-Globally-by-2028-at-25-4-CAGR.html
4. What Is a Smart Grid and What Benefits Does It Bring? - https://www.makeuseof.com/what-is-smart-grid-what-benefits-does-it-bring/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). American Electric Power (AEP) SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/american-electric-power/ [Accessed 25 Apr, 2024].

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