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American Express SWOT & PESTLE Analysis

ID : 52380653| Jun 2022| 22 pages

COMPANY PROFILE -American Express

Business Sector :Banking and Financial Services

Operating Geography :United States, North America, Global

About American Express :

American Express is a financial service MNC founded in 1850. It is headquartered in New York City. It provides charge and credit card products, travel-related services to consumers and businesses globally, merchant acquisition and processing, servicing and settlement, point-of-sale marketing and information products and services for fraud prevention. Its vision is to become the world’s most respected service brand by providing the premium value products and unsurpassed service to customers. It is #40 in America’s top public companies by Forbes. American Express was awarded as the best place to work in Phoenix 2022. On April 20, 2022, American Express Company announced a partnership with Billtrust, a B2B accounts receivable automation and integrated payments leader, to enable suppliers to accept American Express virtual cards more easily.

American Express's USP is that it is one of the four major payment networks and is one of the country's largest credit card issuers by purchase volume. American Express Mission Statement states " The mission of our program is to bring to life the American Express value of good corporate citizenship by supporting diverse communities in ways that enhance the company’s reputation with employees, customers, business partners and other stakeholders.”

American Express Revenue :


US $42.4 billion- FY ending 31st December 2021 (year-on-year growth of 17%)
US $36.1 billion- FY ending 31st December 2020

Competitive Analysis of American Express

SWOT
PESTLE
The SWOT analysis of American Express is presented below:
Strengths
Weaknesses
1. Strong brand with global footprint
2. Spend Centric Business Model
3. Broad portfolio of global consumer services
4. Cobrand portfolio and partnerships - large and growing
5. Global Merchant Services (GMS)
1. Overdependence on digital systems for operations
2. Substantial Reliance on third-party for key services
Opportunities
Threats
1. Technological Advancements to supplement growth
2. Strategic mergers and acquisitions
3. Development of alternate payment Channels for greater market share
1. Stiff competition in financial services sector
2. Increasing regulatory requirements
3. Competitive Merchant discount rates
4. Dynamic and rapid growth of alternative payment mechanisms
5. Risk of currency fluctuation
6. Regulatory actions can cause damage to the reputation
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of American Express

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Technological Advancements to supplement growth: Innovative payment mechanisms, services and advancement in data management and analytics will enhance customer interactions and communication and authentication processes. This will increase its competitiveness in domestic and international market. If American Express’s new product development keeps pace with the changes in banking industry then it can further expand its market penetration globally which will increase its revenue. The rapidly changing payments landscape driven by innovative technologies will drive a CAGR of 22.9% projected global digital commerce growth through the period of 2020-2027 and 10% projected consumer spend growth through 2022. Technological advancement such as automation, usage of distributed ledger technologies (e.g. blockchain), app and mobile based services, use of big data, etc. Can ensure greater transparency, increased risk management and information management. This will lead to efficient operations and also reduce the operational costs and increases profit margins.

2. Strategic mergers and acquisitions: Mergers and acquisitions can improve the scale of American Express’s operations. If the bank continues to undertake potential transactions then its services, operations and financial condition will significantly improve and facilitate further expansion. Centurion Bank will be combined with American Express by mid-2018 and integrate more financial services into their product offerings and support its closed-loop functionality. American Express acquired a digital payment automation platform, Strategic M&A which can also ease operational difficulties and get greater market access even in emerging economies by exploiting the brand value of the domestic institutions. It lowers operational costs through technological spill over, greater synergies and thus reduces liabilities. It will create new customer acquisition channels as well. They will also lead to deep rooted market growth as well as widen its global footprint as more products and services are offered. The People’s Bank of China also accepted American Express’ network application in 2019 which has enabled the company to expand its business operations in the country.

The remaining section under "Opportunity" is only available in the "Complete Report" on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in American Express SWOT & PESTLE Analysis Report

1. Annual Report - https://s26.q4cdn.com/747928648/files/doc_financials/2021/ar/Final-Annual-Report-03-18-22.pdf
2. Investor Presentation – https://s26.q4cdn.com/747928648/files/doc_presentations/2022/2022-Investor-Day-Presentation.pdf
3. Investor Relation News - https://ir.americanexpress.com/news/investor-relations-news/default.aspx
4. American Express Confirms Site Was Hacked: Report: https://www.fastcompany.com/3007615/american-express-confirms-site-was-hacked-report
5. The Tax Cuts and Jobs Act After A Year: https://taxfoundation.org/tcja-one-year-later/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2022)

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American Express SWOT and PESTLE analysis has been conducted by Kanupriya Sheopuri and reviewed by senior analysts from Barakaat Consulting.

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