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AMP Limited SWOT and PESTLE Analysis

ID : 5240553| May 2023| 18 pages

COMPANY PROFILE -AMP Limited

Business Sector :Banking and Financial Services

Operating Geography :Sydney, Australia, Global

About AMP Limited :

AMP Limited is a financial services company located in Australia which deals in wealth management and protection, financial planning and advisory, investment management, banking, superannuation, property and allied services and solutions. It commands leading market position in the Australian wealth management market. AMP has seen a lot of international activity with respect to mergers-demergers, acquisitions, investments and disinvestments in companies across the globe. It has a diverse portfolio of products which helps in reducing the volatility of its revenue to some extent. However, recent restructuring of costs has also led to a short term hit on the bottom line of the company. On April 28, 2022, AMP Limited announced that it had reached an agreement with DigitalBridge Investment Holdco, LLC, a wholly-owned subsidiary of DigitalBridge Group, Inc. (DigitalBridge), to sell Collimate Capital's international infrastructure equity business for an upfront consideration of A$462 million and a total value of up to A$699 million.

The USP of AMP Limited lies in it being maintaining a leading market position in the Australian wealth management market. AMP’s mission statement reads, “We seek to provide whole-of-wealth services to Australians, taking a holistic view of a client's needs at every stage of their life, and providing best of breed financial solutions”.

AMP Limited Revenue :


A$2,241 million – FY ending 31st December 2021
A$2,331 million – FY ending 31st December 2020

Competitive Analysis of AMP Limited

SWOT
PESTLE
The SWOT Analysis for AMP Limited is given below:
StrengthsWeaknesses
1. Strong competitive position due to presence of diversified products and services
2. First mover advantage in the Chinese Pension Funds Market
3. Leveraging its financial advisor network to gain business in other segments and reduce costs
4. Improving financials and capital position
5. Focused on technology upgradation and digitization
1. Lack of investor confidence
2. Allegations of corporate and financial misconduct
OpportunitiesThreats
1. Driving business in emerging markets
2. Scope of further expansion in the Chinese markets
3. Benefitting from growing pool of superannuation and fund management assets
1. Increase in competition and possible loss in market share
2. Unfavorable demographic trends and integration and restructuring losses
3. Challenges across diverse regulatory environments
4. Increasing threats from cyber security and data breaches
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Detailed SWOT Analysis of AMP Limited

Strength

1. Strong competitive position due to presence of diversified products and services: AMP has three major divisions. One is in financial services - AMP Bank, Australian Wealth Management and New Zealand Wealth Management. In 2021, AMP Bank helped more than 160,000 customers with their banking needs and provided over 10,700 new home loans. The AMP Capital Investors (Collimate Capital) is proposed to be demerged in FY22. AMP is diversified and as well as vertically integrated. This diversity has enabled AMP to maintain strong competitive position in the Australian markets. 2. First mover advantage in the Chinese Pension Funds Market: AMP became first company to buy a stake in a Chinese pension firm. It gives AMP the first mover advantage in the Chinese pension fund markets with respect to its competitors. With China becoming a larger superannuation market than Australia due to its ageing population, exposure at this stage would certainly be advantageous for the firm in the long term. As of 2022, AMP holds 19.99% equity interest in China Life Pension Company (CLPC) and 14.97% equity interest in China Life AMP Asset Management Company Ltd (CLAMP), a fund management company which offers retail and institutional investors in China access to leading investment solutions. The remaining section under "Strength" is available only in the "Complete Report" on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.
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References used in AMP Limited SWOT & PESTLE Analysis Report

1. AMP Annual Report 2021 - https://corporate.amp.com.au/content/dam/corporate/shareholdercentre/files/reports/2022/MARCH/220308_2021_AMP_Annual_Report.pdf
2. AMP Sustainability Report 2021 - https://corporate.amp.com.au/content/dam/corporate/shareholdercentre/files/reports/2022/MARCH/220308_2021_AMP_Sustainability_Report.pdf
3. Banking royal commission: The remarkable hypocrisy of AMP - https://www.afr.com/politics/federal/banking-royal-commission-the-remarkable-hypocrisy-of-amp-20180420-h0z14g
4. If you’re a younger worker in Australia, don’t be fooled on tax cuts - https://www.theguardian.com/business/grogonomics/2022/jan/25/if-youre-a-younger-worker-in-australia-dont-be-fooled-on-tax-cuts
The detailed complete set of references are available on request in the 'Complete Report' on purchase.

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AMP Limited SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). AMP Limited SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/amp-limited/ [Accessed 24 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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