Anthem SWOT and PESTLE Analysis
COMPANY PROFILE -Anthem
Business Sector :Healthcare
Operating Geography :United States, Global
About Anthem :
The company was formed as a result of merger of WellPoint Health Networks Inc. and Anthem, Inc. in 2004. It stands among one of the largest health benefits companies in the United States, having a membership of over 1.1 million. It delivers health benefit solutions created for national employer groups, Federal Employee Program members, individuals etc. through a portfolio of integrated health care plans and related services along with a wide range of specialty products such as life and disability insurance benefits, dental, vision, behavioural health benefit services, as well as long term care insurance and flexible spending accounts.Anthem Revenue :
$ 90.0 billion (FY ended December 2017) $ 84.9 billion (FY ended December 2016)Competitive Analysis of Anthem
1. Huge network in big cities like, New York, California, Indiana, Colorado, Connecticut etc. 2. Major focus on customer engagement 3. Broad portfolio of healthcare integrated plans and other services 4. High profitability rates | 1. Technological changes result in change of demand 2. Customer database is not secured, cases of stolen data |
1. Pharmaceutical pricing, in collaboration with Eli Lilly & Co. 2. Extend presence in other countries. 3. Improve affordability by flexible hours, information sharing, better coordination with patients etc. | 1. Highly competitive market 2. Low interest rates scenario hurts the profitability of US insurers 3. Ever changing rules and regulations of healthcare industry |
Complete Report
USD 12.53
- Debit/Credit card
- PayPal

Detailed SWOT Analysis of Anthem
Strength
1. Huge network in big cities like, New York, California, Indiana, Colorado, Connecticut etc: Headquartered in Indianapolis, Indiana, Anthem, Inc. is an independent licensee of the Blue Cross and Blue Shield Association serving members in California, Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri, Nevada, New Hampshire, New York, Ohio, Virginia and Wisconsin; and specialty plan members in other states.2. Major focus on customer engagement: The organisation has long recognized that one size does not fit all. The company's affiliated health and specialty plans are organized around various customer segments namely, National accounts, multi- state employer groups, Local groups, including customers with less than 5% of eligible employees located outside of the headquarter state, Individuals, customers under the age of 65 and their covered dependents, Specialty products, etc.
3. Broad portfolio of healthcare integrated plans and other services: Anthem, Inc. affiliated health plans have created a variety of PPOs, HMOs, various hybrid and specialty products, network-based dental products and health plan services that combine the attributes consumers find attractive with effective cost control techniques. Also available are a wide range of related specialty products and other services including flexible spending accounts and COBRA administration.
4. High profitability rates: The net income is above $2400 million and earnings per share in terms of basic net income are constantly above $9 million from 2014-2016 and a 10- year average of EPS% is 6.69. The EBT margin % of sales in 2016 is 5.37.
Weakness
This section is available only in the 'Complete Report' on purchase.Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
Complete Report
USD 12.53
- Debit/Credit card
- PayPal

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?



You may also be interested in other analyses of Anthem:
-
Anthem Porter's Five Forces Analysis -
Anthem VRIO Analysis -
Anthem Value Chain Analysis -
Anthem Covid-19 Impact Analysis -
Anthem BCG Analysis -
Anthem Segmentation, Targeting and Positioning (STP) Analysis -
Anthem Ansoff Matrix Analysis


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.


Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Check Out Analysis of Other Relevant Companies
How to Reference This Page?
You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.
Anthem SWOT and PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2025). Anthem SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/anthem/ [Accessed 11 Feb, 2025].
In-text: (SWOT & PESTLE.com, 2025)