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Aon SWOT & PESTLE Analysis

ID : 52349253| Jan 2019


Business Sector :Financial and Insurance services

Operating Geography :United Kingdom, Europe

About Aon :

Aon Plc. is one of the leading financial and Insurance services firm which is headquartered in London, United Kingdom. It provides a broad range of solutions for risk, retirement and health. It is one of the largest insurance brokers in the world in terms of revenue. As per 2018 data, it has a presence in 120 countries and a team of 69,000 people that use its in-house data and analytics for delivering the insights to the clients which helps to improve performance and reduce the volatility across its 500 offices globally.

Aon Revenue :

$11.6 billion – FY ending Dec 2016

Competitive Analysis of Aon


The SWOT analysis for Aon presented below in a matrix form explains the key factors affecting the company. The internal and external factors are discussed by examining the strengths, weakness, opportunity and threats of the company. Factors like the current market strategy are examined by discussing the growth in Reinsurance solutions and growth in the Data and Analytics service of Aon. The increase in market share is also examined through an analysis of the growth seen in the earnings per share of the company. The debts of the company and currency fluctuations as weaknesses of the company are also discussed.

1. Strong growth in Reinsurance solutions
2. Double-digit growth in earnings per share
3. Strong growth in Data and Analytics service
1. Increase in debt
2. Financial risks due to currency fluctuation
1. Growth in US homeowners' insurance
2. 'Open architecture innovation' will be acting as a growth driver
3. Integrate Artificial intelligence and Machine learning
1. Increase in the number of natural disasters
2. Reduction in US vehicles insuranace premiums due to Autonomous vehicles
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Detailed SWOT Analysis of Aon



1. Strong growth in Reinsurance solutions: Reinsurance solutions is becoming the strength of the business and it achieved the organic growth of 7% in Q3 2017 ($355 million) as compared to 0% in the prior year(2016) quarter Q3 ($329 million) which is tremendous. There has been growth across every major product line, but Treaty placements has been the strength driven by the record growth in new business generation with inclusion of many new clients to Aon which has increased its market share significantly.

2. Double-digit growth in earnings per share: A share price analysis of Aon shows that earnings per share grew from $1.09 to $1.29 showing a strong growth rate of 18% in 2017 Q3 compared to 2016 Q3 which has been a highlight considering the industry wide and overall growth. This double-digit growth is driven by strong operational improvement, effective capital management and strong revenue growth. Also, with the firm being valued based on free cash flow, it has made a substantial progress since introducing cash flow as key metric in 2010. It recorded a free cash flow of $2.1 billion in 2016 with its disciplined capital management approach focused on returning maximum returns on capital invested. Since 2010, Aon has increased its free cash flow margin by nearly 1,000 basis points to 18.1% in 2016.

3. Strong growth in Data and Analytics service: The investments in high growth areas like Data and Analytics has started to strengthen and improve Aon’s long term growth profile with third quarter result of 2017 showing organic revenue growth of 3% with Affinity business being the strength, showing highest growth in U.S.


This section is available only in the Complete report on purchase.


This section is available only in the Complete report on purchase.


This section is available only in the 'Complete Report' on purchase.

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SWOT & (2020). Aon SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Aon SWOT and PESTLE analysis has been conducted by Manish Bhatia and reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.

Copyright of Aon SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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