Ascott SWOT & PESTLE Analysis
COMPANY PROFILE -Ascott
Business Sector :Real Estate
Operating Geography :Asia, Global
About Ascott :
Ascott Limited is the wholly owned subsidiary of Capital Land Limited, one of Asia’s largest real estate company. Ascott limited operate more than 11627 apartment units in 38 cities across 14 countries. Ascott is listed Singapore Stock Exchange and currently have a total asset value of S$4.8 billion.Ascott Revenue :
S$ 475.6 MillionCompetitive Analysis of Ascott
| 1. Global presence. 2. Leadership Team has long term experience in real estate business. 3. Strong growth parameters in ASEAN economy, company’s focused region. 4. Strong Financial fundamentals. 5. Robust expansion of operating units. | 1. Occupancy rates have been unchanged over couple of years. 2. High long-term capital debt. 3. Flat stock market performance. |
| 1. Expansion opportunities in Emerging economies like India, Brazil, Russia, GCC etc. 2. Opportunities to increase GRI index against peers. 3. Opportunity to grow mid-range service apartments. | 1. Ever increasing competition into the market. 2. Threats from online rental home companies like Airbnb. 3. Competition from long stay hotel chains like Marriot International. 4. Slow Down in Chinese Economy. 5. Uncertainty in International Assignment segment due to visa regulations. |
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Detailed SWOT Analysis of Ascott
Strengths
1. Global presence: Ascott has its offices located across 39 cities in Asia Pacific and Europe. Investments in Japan have also been increased in recent times; helping the company to achieve a majority stake in its joint venture company Mitsubishi Estate Company. Through the same process of establishing serviced residences, Ascott is further cementing its international position. It currently owns 13,800 serviced residence units in these two continents. In the US, the company provides elite serviced apartments through a marketing alliance with Equity Corporate Housing.
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Ascott SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.References
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Ascott SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2020). Ascott SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ascott/ [Accessed 25 Feb, 2020].
In-text: (SWOT & PESTLE.com, 2020)
