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Ascott SWOT & PESTLE Analysis

ID : 52249353 | Aug 2017

OVERVIEW

Name of the Company: Ascott

Business Sector: Real Estate

Operating Geography: Asia, Global

About the Company: Ascott Limited is the wholly owned subsidiary of Capital Land Limited, one of Asia’s largest real estate company. Ascott limited operate more than 11627 apartment units in 38 cities across 14 countries. Ascott is listed Singapore Stock Exchange and currently have a total asset value of S$4.8 billion.

Revenue: S$ 475.6 Million

SWOT & PESTLE Analysis

The SWOT analysis for Ascott is presented below:
Strengths
Weaknesses
1. Global presence.
2. Leadership Team has long term experience in real estate business.
3. Strong growth parameters in ASEAN economy, company’s focused region.
4. Strong Financial fundamentals.
5. Robust expansion of operating units.
1. Occupancy rates have been unchanged over couple of years.
2. High long-term capital debt.
3. Flat stock market performance.
Opportunities
Threats
1. Expansion opportunities in Emerging economies like India, Brazil, Russia, GCC etc.
2. Opportunities to increase GRI index against peers.
3. Opportunity to grow mid-range service apartments.
1. Ever increasing competition into the market.
2. Threats from online rental home companies like Airbnb.
3. Competition from long stay hotel chains like Marriot International.
4. Slow Down in Chinese Economy.
5. Uncertainty in International Assignment segment due to visa regulations.
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Strengths

1. Global presence: Ascott has its offices located across 39 cities in Asia Pacific and Europe. Investments in Japan have also been increased in recent times; helping the company to achieve a majority stake in its joint venture company Mitsubishi Estate Company. Through the same process of establishing serviced residences, Ascott is further cementing its international position. It currently owns 13,800 serviced residence units in these two continents. In the US, the company provides elite serviced apartments through a marketing alliance with Equity Corporate Housing.

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Ascott SWOT analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

References

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The PESTLE / PESTEL analysis for Ascott is presented below:
Political
Economical
1. Interest rate regulation affect long term borrowings.
2. Political instability in GCC and EMEA markets.
3. Political turmoil In America and European market affect investor relation and Corporate demand.
1. Stagnant growth in developed markets.
2. Robust economic growth in emerging markets.
3. Fluctuating currency situation.
Social
Technological
1. Partnership with SMU-X for applied research.
2. Launch of AEC (Ascott Centre of Excellence) for human capital development.
1. Smart Living initiative launched with help of IOT.
2. Increased usage of Online booking and Online support management.
Legal
Environmental
1. Ongoing legal dispute with London gallery of art regarding renovation and displacement.1. GO GREEN Initiative launched in 2012.
2. Earth Hour Celebrated across all properties in 2016.
3. EHS certification for properties.
4. Paper and energy conservation initiatives.
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