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Asda Stores Ltd. SWOT & PESTLE Analysis

ID : 521059353| Oct 2021| 18 pages

COMPANY PROFILE -Asda Stores Ltd.

Business Sector :Retail

Operating Geography :United Kingdom, Europe

About Asda Stores Ltd. :

Asda Stores Ltd. is a supermarket group headquartered in Leeds, United Kingdom. The company was found in 1949. It was a result of a merger between the Asquith family’s retail business and the Associated Dairies Company of Yorkshire. Asda was acquired by the EG Group and TDR Capital in February 2021. The company’s estate has a wide range of formats for sale of different commodities namely – Supercentres, Superstores, Supermarkets etc. The Asda Supercentres are the largest stores in terms of offerings. It sells food, George (clothing and home furnishing brand), non-food items like stationary, gardening items etc. These are often featured with concessions like food service offers, banks etc. Superstores are the most common store format across UK. It offers a wide variety of fresh food and includes non-food sections like Cafe, Pharmacy, Optician etc. Each store is altered as per local requirements. Supermarkets are the smallest in size and offer select range of fresh food options along with essential non-food products. Other formats like Asda Living Stores, George (clothing and home), Petrol Filling Stations, Click and Collect are also equally popular across the nation. Asda offers other services like logistics and parcel delivery, International Procurement Limited (IPL), financial services, mobile phone provider, etc. The company has approximately 145,000 employees serving 18 million+ clients.

Asda’s Unique Selling Proposition or USP lays in its commitment to offer its customers wide range good quality products at reasonable prices under one roof. Asda’s diverse formats and innovative operation has allowed customers to fulfil their needs at just one stop. Asda was awarded two titles- Online Supermarket of the Year and the UK’s Lowest Priced Supermarket, at the Grocer Gold Awards in 2021. It was also declared as ‘Retailer of the Year 2020’ by the Quality Food Awards, for the second consecutive year.

Asda Stores Ltd. Revenue :


GBP 22,899.2 million - FY ending 31st December 2019 (y-o-y growth -0.073%)
GBP 22,916.0 million - FY ending 31st December 2018

Competitive Analysis of Asda Stores Ltd.

SWOT
PESTLE
The SWOT analysis for Asda Stores Ltd. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. One of the largest grocers in Britain
2. Strong support from Walmart
3. One of the top apprenticeship employers
4. Consistent trend of value at minimum price
5. Broad portfolio of private labels and brands
1. High debt-ridden merger deal
2. Years of instability of worker jobs
3. Lack of e-commerce capability
OpportunitiesThreats
1. High demand due to pandemic
2. Expansion through merger and acquisition
3. Digital transformation to increase efficiency and customer experience
1. Unresolved claims of backpay
2. New entrants with low pricing
3. E-commerce giants to take up market share
4. Strategic alliance by competitors
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Asda Stores Ltd.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. High debt-ridden merger deal: Asda has been acquired by Issa brothers who own the EG group for GBP 6.8 billion. However, Issa brothers will be paying only GBP 780 million in cash. GBP 3.97 billion will be raised through bonds. It will be a record debt finance deal in UK. In general, the debt and equity form 50% each in the financing of companies, whereas in this case, equity is just 10% of the total capital. The debt burden is going to be higher than rival supermarket chains Tesco and Morrisons. The sale of warehouses for rest of the capital in the deal means that they need to be leased back for use. That will add to the costs. Further finance raising activity will happen at high interest rates due to existing leverage. Stability in the retail sector is believed to help in covering the costs of the debt.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

2. Unresolved claims of backpay: The court appeal by Asda workers alleges that there is great disparity in the remuneration levels for women and men workers by the retailer. The men workers are generally employed in distribution activities and women workers in store. This discriminatory practice in job allocation, tarnishes the reputation of the company. Further if the workers can prove that both distribution as well as store-based activities are of equal value and there is no real reason for pay differences then Asda must pay 44,000 workers so as to compensate for their losses. This legal battle affects Asda’s capability to go ahead with current staffing model and pay structure. Especially when Asda wants to move towards an ecommerce focused model. The verdict of this case will have implications throughout the industry.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • George
  • International Procurement Limited
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies

References used in Asda Stores Ltd. SWOT & PESTLE Analysis Report

1. A $3.75 Billion Asda Junk Bond Sale Will Break Records - https://www.bloombergquint.com/gadfly/a-3-75-billion-asda-junk-bond-sale-will-break-records

2. Walmart to sell majority stake in Asda for $8.8 billion | Supermarket News - https://www.supermarketnews.com/retail-financial/walmart-sell-majority-stake-asda-88-billion

3. Our History - https://corporate.asda.com/our-story/our-history

4. Asda invests in digital first food-for-now start up Lean Kitchen Network - https://corporate.asda.com/newsroom/2021/08/11/asda-invests-in-digital-first-food-for-now-start-up-lean-kitchen-network

5. Retail Trends 2021 | Deloitte UK - https://www.theguardian.com/business/2020/nov/15/supermarkets-should-pay-back-19bn-covid-business-rates-relief-say-mps

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Asda Stores Ltd. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/asda-stores-ltd/ [Accessed 08 Dec, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Asda Stores Ltd. SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

Copyright of Asda Stores Ltd. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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