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Ashok Leyland SWOT and PESTLE Analysis

ID : 521655653| Mar 2023| 21 pages

COMPANY PROFILE -Ashok Leyland

Business Sector :Automobiles

Operating Geography :India, Asia, Global

About Ashok Leyland :

Ashok Leyland is an Indian automobile manufacturing company that specializes in producing commercial vehicles such as buses, trucks, and other utility vehicles. The company was founded in 1948 and is headquartered in Chennai, India. It is a subsidiary of the Hinduja Group, a global conglomerate that operates in diverse industries such as banking, healthcare, and energy. The company has a wide range of products that cater to various segments such as haulage, mining, construction, and defense. Ashok Leyland has also invested heavily in developing electric and hybrid vehicles to meet the growing demand for sustainable transportation. In addition to manufacturing vehicles, Ashok Leyland offers a range of services such as financing, maintenance, and fleet management solutions. The company has a widespread distribution network and operates through a network of dealerships, service centers, and sales offices across India and in several other countries. As of early 2023, Ashok Leyland employed around 12,000 people.

Ashok Leyland’s USP is that it is one of the largest manufacturers of commercial vehicles in India and has a significant presence in the global market. Ashok Leyland’s vision statement is "To make EVM Group a globally recognized business group in the near future, providing top-notch services in entertainment, transportation, petroleum, rubber, hospitality, automobile, spices, hill produces and numerous other industries."

Ashok Leyland Revenue :


INR 21,688 crores – FY ending 31st March 2022
INR 15,301 crores – FY ending 31st March 2021

Competitive Analysis of Ashok Leyland

SWOT
PESTLE
The SWOT analysis for Ashok Leyland is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. One of the most fully integrated manufacturing companies
2. Largest and fastest-growing networks in the commercial vehicle industry
3. Strong pipeline of subsidiaries and joint venture
4. Supplier to the Indian-armed forces
5. Flagship company of the Hinduja group which has diversified presence across various industries
1. Debt-coverage indicators are under stress
2. Subdued performance of key investee entities impacting the overall profitability
OpportunitiesThreats
1. Government infrastructure plans and positive outlook will boost demand for MHCV and ICV
2. Expansion and strengthening of geographical presence
3. Rising demand for pre-owned or re-purposed vehicles
4. Switch mobility business expansion in the Middle-East
5. Opportunity to enter the truck-as-a-service market
1. Shortage of semi-conductors can hit production
2. Inherent cyclical nature of the automotive industry
3. Switch mobility business of Ashok Leyland is hitting financing speed bumps
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Detailed SWOT Analysis of Ashok Leyland

Strength

1. One of the most fully integrated manufacturing companies: Ashok Leyland is the fourth-largest bus manufacturer in the world, the second-largest producer of commercial vehicles in India, and the nineteenth-largest producer of trucks. One of the most fully integrated manufacturing corporations is Ashok Leyland, which has a market cap of US $ 4.5 billion and a presence in 50 nations. Trucks from Ashok Leyland have a product range between 1T GVW and 55T GTW (Gross Trailer Weight). With the groundbreaking, totally modular AVTR trucks, which are the first of their kind in the market, customising vehicles to client demands is now a reality. With its numerous industry-first and future-ready customer-centric products, the brand-new LCV-Bada DOST is poised to usher in a paradigm change in the customer experience. Businesses are being transformed to the next level by the AVTR and the LCV-Bada DOST, driven by the most recent i-GEN6 technology. The 9 to 80 seat Ashok Leyland bus series is used by millions of people every day to get to their destinations, and the trucks keep the economy's wheels turning.

2. Largest and fastest-growing networks in the commercial vehicle industry: Ashok Leyland has one of the largest and fastest-growing networks in the commercial vehicle sector, with 52577 touch points, including 1721 unique touch points and 11,000 stores for Leyparts. The business can now meet its "Ashok Leyland Quick Response" promise of reaching clients within 4 hours and putting them back on the road in 48 hours since there is now a service centre every 75 kilometres on all major routes. Ashok Leyland's sales force is well-equipped to meet customers' demands thanks to technology-enabled customer interaction methods and expertise of the unique uses of the product line. Around 18,00,000 drivers have been taught since its founding by Ashok Leyland, which oversees 12 driver training facilities spread throughout India.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Ashok Leyland SWOT & PESTLE Analysis Report

1. About Us - https://www.ashokleyland.com/in/en/about-us
2. Annual Report - https://www.ashokleyland.com/backend/in/wp-content/uploads/sites/2/2022/07/Annual-Report-FY-2021-22.pdf#toolbar=0
3. Russia-Ukraine conflict to further worsen chip shortage: Report - https://economictimes.indiatimes.com/industry/cons-products/electronics/russia-ukraine-conflict-to-further-worsen-chip-shortage-report/articleshow/89992747.cms
4. Ashok Leyland partners with Aidrivers to develop AI-enabled autonomous vehicles - https://timesofindia.indiatimes.com/auto/news/ashok-leyland-partners-with-aidrivers-to-develop-ai-enabled-autonomous-vehicles/articleshow/88868633.cms
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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