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Ashtead Group plc SWOT & PESTLE Analysis

ID : 521295553| Jul 2022| 21 pages

COMPANY PROFILE -Ashtead Group plc

Business Sector :Industrial Equipment Rental Services

Operating Geography :United Kingdom, Europe, Global

About Ashtead Group plc :

Ashtead is an international equipment rental company based in London, with national networks in the United States, the United Kingdom, and Canada. Ashtead was founded in 1947 in the Surrey village of Ashtead and is currently a constituent of the FTSE 100 Index. It is listed on the London Stock Exchange. It caters to a varied customer base by providing a complete line of construction and industrial equipment for several purposes. Air compressors, pumps, scaffolding, and welders, as well as aerial work platforms, road compactors, generators, and temporary traffic management equipment, are all available for hire through Ashtead. Customers in Canada, the United States, and the United Kingdom benefit from the company's international operations. Sunbelt Rentals, a subsidiary that operates in over 600 locations across the United States and Canada, generates over 85 per cent of the company's income in the United States. As of early 2022, the company has over 19,000 employees on its rolls.

The USP of the Ashtead Group is that it is the largest equipment rental company in the UK, with 186 locations, and the second largest in North America, with 910 locations in 46 states. The mission statement of Ashtead reads, "Our operational mantra of delivering Availability, Reliability and Ease is backed up by our vision, values and taking responsibility in everything we do".

Ashtead Group plc Revenue :


US$ 7,962 million – year ending 30th April 2022 (y-o-y growth of 19%)
US$ 6,639 million – year ending 30th April 2021

Competitive Analysis of Ashtead Group plc

SWOT
PESTLE
The SWOT analysis for Ashtead Group plc is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Firmly established in the market in its target geography
2. Strong physical presence with 900+ stores in North America
3. Consistent financials over the medium run
4. Robust returns on diversification – successful risk management
5. Healthy investment in expansion of services and stores
1. Lower profits and revenue in FY2021
2. Over-emphasis on construction sector that forms core business
Opportunities
Threats
1. Post-COVID recovery of the global economy calls for on-site engagement & operations
2. Leveraging the heightened attraction to rental equipment due to the pandemic
3. Growth opportunities in the relatively new Canadian market
1. High interest rates in US may harm stock valuation
2. Inflationary pressures may increase input costs especially labour
3. The COVID-19 pandemic may have long-term implications for the global economy
4. Fierce competition from United Rentals, the biggest market player
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Ashtead Group plc

Strength

1. Firmly established in the market in its target geography: One of the largest equipment rental companies in North America and the UK, Ashtead Group owns Sunshine Rentals under which it operates its international network of long-standing. The group has a rental stock of 800,000+ units of equipment in 2021 and 815,000+ customers in its target regions. Currently it is the largest UK rental equipment company with leading market share. It is also constantly growing and diversifying by venturing in Canada where it currently holds a 7% market share and new product & fleet opportunities. The pandemic caused more attraction towards rental than in-house stock and caused stock process to surge, leading to Ashtead Group plc becoming the most valued blue-chip stock in the FTSE as on December 31st 2021.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • United Rentals
  • Herc Rentals

Major Brands :

  • Sunshine Rental
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References used in Ashtead Group plc SWOT & PESTLE Analysis Report

1. Annual Report - https://www.ashtead-group.com/files/downloads/reports/Ashtead_Group_plc_Annual_Report_and_Accounts_2021.pdf
2. FTSE 100 recovers from Omicron sell-off and Ashtead enjoys boom time - https://www.youinvest.co.uk/articles/investmentarticles/237526/ftse-100-recovers-omicron-sell-and-ashtead-enjoys-boom-time
3. Ashtead raises forecast after supply chain crunch spurs rentals - https://www.ft.com/content/897da256-b8a1-4423-adbd-b9c353e6b0b1
4. Markets hit by US interest rate rise worries as IMF sees turbulence ahead – as it happened - https://www.theguardian.com/business/live/2022/jan/10/imf-emerging-economies-turbulence-fed-markets-ftse-dow-business-live
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Ashtead Group plc SWOT and PESTLE analysis has been conducted by Riti Bhattacharyya and reviewed by senior analysts from Barakaat Consulting.

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