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Asian Paints SWOT & PESTLE Analysis

ID : 52698953| Jun 2020| 14 pages


Business Sector :Paints

Operating Geography :India, Asia, Global

About Asian Paints :

Asian Paints Limited is an Indian multinational paint company headquartered in Mumbai, Maharashtra. It was founded in 1942 by Champaklal H. Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil. The company manufactures a wide range of paints for decorative and industrial use. It offers water proofing, wall coverings and adhesive in its product portfolio. As of 2020, Asian Paints operates in 25 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 60 countries. The Group operates around the world through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints. The company is present in all four segments- Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes.

The company’s vision statement reads, “We want to be an innovative, agile, and responsive world class research and technology organisation that’s aligned to future customer needs and catalyses the growth of the company across existing and future businesses.” It was included in Forbes Asia’s list of Best Over a Billion Companies in Asia Pacific (2019). Asian Paints unique selling proposition or USP lies in it being the 9th amongst the Top paint companies in the world with the widest reach.

Asian Paints Revenue :

INR 19,342 Crore - FY ending 31st March 2019 (y-o-y growth 15%)
INR 16,825 Crore - FY ending 31st March 2018

Competitive Analysis of Asian Paints

The SWOT analysis of Asian Paints is presented below in a matrix followed by the detailed analysis report:
1. Largest market share in India
2. JV with PPG, a global giant in sector
3. Well diversified product portfolio
4. Wide spread reach due to a broad distribution network
5. State of the art manufacturing supported by cutting edge IT platforms
6. Innovation powered by robust R&D
1. News of withdrawal of stakes by Reliance Industries
2. Pledged shareholdings of promoters
1. Low prices of crude oil may boost profitability in paint industries
2. Asian Paints in the industry of the new normal
3. Rolling out India’s first line of organic paints
4. Capturing Kitchen solutions market in India which is largely fragmented and dominated by unorganized players
5. Decorative paints segment to witness robust growth in APAC
1. Dependence of paint industry on real estate
2. Steeply shooting prices of rutile and TiO2 which are key raw materials for paint and coatings industry
3. Fierce competition in the paint industry
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Detailed SWOT Analysis of Asian Paints


1. Largest Market Share in India: Indian market of paint industry in 2019 was worth INR 57 trillion, out of which Asian Paints stands as market leader with a share of 39%. The next largest market share holder is Berger Paints with 12% market share followed by Kansai Nerolac (11%), Azko Nobel (6%) and others. Asian Paints also has a flourishing joint venture with PPG Industries Inc., USA, in sales and marketing of Industrial Coatings. The Indian Paint Industry has registered 15% growth in value and with same growth in sales, Asian Paints holds the rightful position of market leader with a promise to retain that for upcoming years. Asian Paints is already present in 15 countries with 26 manufacturing plants across the globe and it is the 9th largest company in the global paint industry. With such a promising presence in the market, the brand with humble beginnings remains a proud participant and a top-notch jewel among the Nifty50 companies in National Stock Exchange of India.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


1. Dependence of paint industry on real estate: The real estate and the housing segment contribute to 40% of the income of paint industry. The real estate has been in doldrums in India since 2018 and Covid-19 has further worsened the situation. It is expected that the Covid-19 era would lead to massive job cuts due to lockdown and restrictions of social distancing. This would further derail upcoming projects and the launch of new projects would decrease by 15-20%. The working class has been the regular homebuyers in India. They have been severely impacted with salary cuts, layoffs and shaving off from their savings to make ends meet. Site visits would be decreased substantially and major investments like real estate would be avoided and buying decisions would be delayed. As the real estate faces the brunt, the paint industry, being the former's meta-market, is slated to be impacted heavily in short and long terms.

The remaining section of “Threats” is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Berger Paints
  • Kansai Nerolac
  • Azko Nobel
  • Shalimar Paints

Major Brands :

  • Asian Paints
  • Causeway Paints
  • Asian Paints Berger
  • Kadisco Asian Paints
  • SCIB Paints
  • Taubman
  • Apco
  • Berger Paints
  • Asian Paints PPG
  • PPG Asian Paints
  • Sleek by Asian Paints
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in Asian Paints Analysis Report

1. Asian Paints Annual Report FY2019 -
2. Asian Paints gives India its first organic paint line with Nilaya Naturals -
3. India: Coronavirus (COVID-19) And Indian Economy -
4. Paints Sector Analysis Report -
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Asian Paints SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Asian Paints SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 09 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Asian Paints SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

Copyright of Asian Paints SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Asian Paints SWOT & PESTLE Analysis
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