COMPANY PROFILE -Australia Post
Business Sector :Logistics, Mail Delivery Services
Operating Geography :Melbourne, Australia, Global
About Australia Post :
Australia Post, formerly known as the Australian Postal Corporation, is a government-owned company that offers postal services. Melbourne's Bourke Street hosts Australia Post's headquarters, which also serves as a post office. The Postmaster Department, General's which replaced colonial post services after federation in 1901, was replaced by Australia Post. The department was eliminated in 1975, and the Australian Postal Commission took over the postal duties. The company now offers a wider variety of goods and services due to significant investments in technology-based infrastructure. Its three main business segments are parcels and logistics, retail goods and agency services, and letters and associated costs. Sai Cheng Logistics International, a joint venture logistics company founded with China Post in 2005, is one of its many subsidiaries and joint ventures. Regular mail delivery and an express/courier service are both handled by Australia Post through Messenger Post. Outside of its primary mail, parcel, and logistics business, Australia Post provides several digital services. These consist of a digital identity platform, an online payment service, and employment screening. Australia Post's telecom transformation program was awarded the 1st prize in iTnews Benchmark Awards for 2022.
Australia Post's USP is that it serves more than a million customers every business day at postal stores while operating 4,330 postal outlets and being the hub of Australian communities, linking people to each other and the rest of the globe at more than 10 million Australian addresses. The mission statement of the company reads, "to provide a national postal service within Australia and between Australia and places outside Australia, providing high-quality, efficient services to the community".
Australia Post Revenue :
$ 8,273.7 million - FY ending 30th June 2021 (y-o-y growth 10.3%)
$ 7499.2 million - FY ending 30th June 2020
Competitive Analysis of Australia Post
The SWOT analysis for Australia Post is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Network of around 4320 post offices and 12.4 million delivery points.
2. Strong cash flows of the company
3. Partnerships with local and global businesses have helped in improving services.
4. Large number of parcels delivered, small businesses served and retail customers served.
5. Utilization of innovative technologies to deliver services.
| 1. Decreasing revenue of the letter business.
2. Fluctuation in the profit levels.
|
| Opportunities | Threats |
1. Develop regional network capacity to boost operations in regional areas.
2. Maintain growth momentum in the e-commerce parcel delivery segment.
3. Improve the digital experience for the growing online customers.
4. Expand the international business through collaborations
| 1. Supply chain disruptions can affect international shipping business.
2. Change in custom regulations of countries can affect international shipping.
3. Growing competition in the parcel delivery space can affect growth.
|
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Detailed SWOT Analysis of Australia Post
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
1. Supply chain disruptions can affect international shipping business: The global supply chain is in a shock due to major global events. First of all, the global supply chain was disrupted due to Covid-19. During 2020 the supply chain crisis was prevalent in the global economy due to lockdowns and restrictions. The situation was predicted to improve in the following year. While the situation was just improving the global supply chain was disrupted again due to the Ukraine- Russia war. Ukraine- Russia war came as a shock to the global supply chain which was already derailed due to the pandemic. Along with this, a major economy like China is witnessing a strict lockdown due to the rise in covid cases. So, this has also contributed to the supply chain crisis. Disruption in the supply chain has affected various industries in different ways. It has contributed to the rise in shipping costs and raw materials shortage. Australia Post ships international parcels as a part of its business. The disruption in supply chain can affect the business of Australia Post.
The remaining section under "Threat" is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Australia Post is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. Pressure on government of Australia regarding privatization of Australia Post.
2. Ukraine- Russia war has disrupted the global supply chain.
| 1. Shipping and freight costs have increased due to disruptions in supply chains. |
| Social | Technological |
1. E-commerce is growing at a fast pace in Australia.
2. Volume of letters written are decreasing due to the rise of digital platforms.
| 1. Data analytics is helping organizations in improving customer experiences.
2. Digital transformation is helping postal services to stay relevant.
3. Automation of processes is helping delivery companies in providing faster services.
|
| Legal | Environmental |
1. European Union has formulated many changes in its Customs.
2. Competitive neutrality is important for businesses to operate in the same environment.
| 1. Sustainable packaging is becoming common to reduce waste generated.
2. Electric vehicles are becoming popular to meet the net zero emission goals.
|
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Detailed Pestle Analysis of Australia Post
Political
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Economic
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Social
1. E-commerce is growing at a fast pace in Australia: E-commerce is one of the booming industries globally. The covid-19 pandemic accelerated the adaptation of the e-commerce by the consumers. Since then, the e-commerce industry is growing at a faster pace. Australia is the eleventh largest e-commerce market in the world. The adaptation of customers to the e-commerce industry has grown and the revenue from e-commerce industry is predicted to reach $32 billion by 2024. This represents a year-on-year increase of 15%. E-commerce represents nine percent of all the retail trade of Australia. Largest Australian e-commerce sites include e-bay Australia, Amazon, Catch.com, Woolworths, Coles, Kogan etc. The future of e-commerce in Australia is bright and has huge potential in terms of growth. Australia post is shifting its business towards delivering e-commerce parcels to the customers. With the decrease in the letter service business, the company is eyeing e-commerce for growth. The growth in e-commerce in Australia can present an opportunity for Australia Post to multiply its business.
The remaining section under "Social" is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
On purchase the Australia Post SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Australia Post:
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| Australia Post Porter's Five Forces Analysis |
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| Australia Post VRIO Analysis |
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| Australia Post Value Chain Analysis |
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| Australia Post Covid-19 Impact Analysis |
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| Australia Post BCG Analysis |
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| Australia Post Segmentation, Targeting and Positioning (STP) Analysis |
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| Australia Post Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Australia Post SWOT & PESTLE Analysis Report
1. Annual Report - https://auspost.com.au/content/dam/auspost_corp/media/documents/2021-australia-post-annual-report.pdf
2. Australia Post Partners with Global Logistics Company - https://quickmail.com.au/australia-post-partners-global-logistics-company/
3. Russia-Ukraine conflict could lead to global e-commerce disruptions - https://www.freightwaves.com/news/russia-ukraine-conflict-could-lead-to-global-e-commerce-disruptions
4. Shipping & Freight Cost Increases, Current Shipping Issues, and Shipping Container Shortage [2022] - https://www.freightos.com/freight-resources/coronavirus-updates/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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SWOT & PESTLE.com (2025). Australia Post SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/australia-post/ [Accessed 14 Jan, 2025].
In-text: (SWOT & PESTLE.com, 2025)
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Australia Post SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.
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