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Austrian Post SWOT and PESTLE Analysis

ID : 521380653| Feb 2023| 21 pages

COMPANY PROFILE -Austrian Post

Business Sector :Postal Services, Logistics

Operating Geography :Austria, Europe, Global

About Austrian Post :

Headquartered in Vienna, Austria, Austrian Post is a postal service company. Established in 1999 it is listed on the Vienna Stock Exchange, dealing with express, package and mail delivery services worldwide. In 1986 Austrian post started the Express mail services and is also an EMS Cooperative contracted delivery agent within the UPU (Universal Postal Union). Austrian Post has launched bank99, a credit institution that provides online services and personal customer support at 1800 service points throughout Austria. Bank99 offers services for national and international financial transactions, offers checking accounts for private customers and credit cards. As of early 2022, more than 27,000 people were employed with Austrian Post who work day and night for the benefits of the customers and build the foundation for the success of the company. Each year employees throughout 1,800 branches handle 15,000 letterboxes, 80 million packages, 860 million letters and 3.5 billion items of marketing material. This popular postal company has received many accolades like the Austria’s Leading Company Award, People’s Choice Award and World Post and Parcel Awards.

The mission statement of Austrian Post is “To create personal connections and improve on an ongoing basis. Whether its electronically or personally, convenience and sustainability are key.” The vision statement of Austrian Post is “We are true trailblazers and as such, we successfully connect people and markets to tomorrow.” The Unique Selling Point or USP of Austrian Post lies in being Austria’s leading logistics and postal service provider along with the branch network of the Austrian Post ranking among the largest private customer network in the country.

Austrian Post Revenue :


€ 2,519 million - FY ending 31st December 2021 (y-o-y growth 14.9%)
€ 2,192 million - FY ending 31st December 2020

Competitive Analysis of Austrian Post

SWOT
PESTLE
The SWOT analysis for Austrian Post is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Tailor-made customer solutions for warehousing and fulfillment.
2. The company has achieved 100% emission free deliveries in Graz.
3. The company is the market leader in letter mail, direct mail, and parcel business in Austria.
4. Massive reach of bank99 throughout Austria.
1. High staff cost structure of the company’s business model.
OpportunitiesThreats
1. Partnership with Austrian universities and technical colleges.
2. Rise in parcel volumes due to increase in online shopping.
3. Development of retail and digital offerings for private customers and SMEs.
4. Acquisition of ING’s retail banking operations in Austria.
1. Rise of electronic substitutions for letter mails.
2. Risks arising as a result of volume shift from letter mails to parcels.
3. Investigations against the company for violations of several provisions.
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Detailed SWOT Analysis of Austrian Post

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Partnership with Austrian universities and technical colleges: The company frequently partners with reputable Austrian universities, technical colleges and other research facilities to strengthen its research and development facilities. Key partners include the Austrian Research Promotion Agency, the Climate and Energy Fund, and the Rail Infrastructure Society. Through these partnerships, the company looks to further intensify its focus on innovation, and develop products and services that are based on sound scientific research findings. One important project in this area is the “Theory meets Practice” initiative that analyses the current marketing and economic trends in collaboration with educational facilities and business partners.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • ONEX Global
  • Pak Mail
  • DHL
  • Posta Serbia

Major Brands :

  • Bank 99
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References used in Austrian Post SWOT & PESTLE Analysis Report

1. Annual Report - https://assets.post.at/-/media/Dokumente/En/Ueber-Uns/Investor-Relations/Geschaefts--und-Nachhaltigkeitsberichte/Austrian-Post-Annual-Report-2021.pdf?rev=80d5800a-aefd-4649-a68b-5ae2312a219b&_ga=2.35691880.991644998.1661447471-944991851.1661447471
2. ING to transfer retail banking operations in Austria to bank99 - https://newsnreleases.com/2021/07/13/ing-to-transfer-retail-banking-operations-in-austria-to-bank99/
3. Euro hits lowest level in two decades as gas prices soar - https://www.ft.com/content/070a7b34-423e-4c45-9973-9d203011599e
4. GDPR enforcement roundup: Austrian Post facing new record fine - https://www.complianceweek.com/regulatory-enforcement/gdpr-enforcement-roundup-austrian-post-facing-new-record-fine/30939.article
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Austrian Post SWOT and PESTLE analysis has been conducted by Uttiya Majumder and reviewed by senior analysts from Barakaat Consulting.

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