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Automotive Interior Lighting SWOT Analysis

ID : 521220153| Feb 2023| 13 pages

COMPANY PROFILE -Automotive Interior Lighting

Business Sector :Automotive Industry

Operating Geography :Global

About Automotive Interior Lighting :

Automotive Interior Lighting Revenue :

Competitive Analysis of Automotive Interior Lighting

SWOT
PESTLE
The SWOT analysis for Automotive Interior Lighting is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Rising popularity of pre-installed or attachable accent lighting
2. Global market for ambient lighting
3. Consistent demand for luxury cars
4. LED lighting is sustainable and low maintenance
5. Essential lighting for functioning of vehicle		1. High costs of LED lighting
2. Completely dependent on the automobile demand
3. Difficult for companies to integrate all pieces of the ambient lighting system
OpportunitiesThreats
1. Roaring automobile demand emerging market such as India
2. Expanding ambient lighting into affordable vehicles
3. ISELED alliance promises higher innovation
4. Higher competition in lighting industry with emerging players		1. Uncertainty over demand for cars
2. Regulations on aftermarket car lighting
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Detailed SWOT Analysis of Automotive Interior Lighting

Strength

1. Rising popularity of pre-installed or attachable accent lighting: Accent lighting helps highlight a certain architectural feature or a certain area of the car. It also helps the driver and passengers to have a smooth experience. Every automaker does accent lighting differently. Some are subtle like in certain Nissan, Infiniti, Honda, and Acura products. On the other end of the spectrum are systems that can get very bright, like in the new Mercedes-Benz, BMW, and Porsche models. For a long time, incandescent lights were the prominent choice for in-vehicle illumination. While it worked, the element size was limited and the bulbs didn't last long. LED technology changed that and enables automakers to use a solid-state electronic light source that can support multiple colors from one diode. It also empowers automakers to create all kinds of interior lighting patterns one sees in vehicles today as they are more configurable and last longer too.

2. Global market for ambient lighting: Gone are those days when features were limited to luxury cars. Now, you can get the feature you want in the budget you have. The competition has grown so much so that automakers are trying to put each and every feature in each and every car. Ambient lighting has a similar story. It was initially a feature found only in luxury cars like BMW, Ford, etc. As of today, this feature is available in most cars priced far lower. Cars like Hyundai i20, Tata Altroz, Nissan Magnite, Kia Sonet HTX+ and GTX+, etc. are some examples of the same. High end cars like Mercedes-Benz, Lexus, BMW, etc now sport a more vibrant version of the same. Bentley and Rolls-Royce take opulence up a few notches by using ambient lighting to create beautiful visual effects. The Global Ambient Lighting Market Size was valued at 64050 million USD in 2020 and it is projected to reach 100820 million USD by 2027, growing at a CAGR of 6.2%.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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References used in Automotive Interior Lighting SWOT & PESTLE Analysis Report

1. Hyundai i20 Design | Hyundai Motor Europe - https://www.hyundai.com/eu/models/i20/design.html

2. All New Nissan Magnite - https://www.nissan.in/vehicles/new/magnite.html

3. Govee RGBIC Color Changing Car Interior LED Light Strips - https://us.govee.com/products/govee-rgbic-interior-car-lights

4. About ams OSRAM - Creating the uncontested leader in optical solutions | Light is OSRAM - https://www.osram.in/cb/about-osram/index.jsp

5. Automotive Lighting - an overview | ScienceDirect Topics - https://www.sciencedirect.com/topics/engineering/automotive-lighting

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Automotive Interior Lighting SWOT Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Automotive Interior Lighting SWOT Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/automotive-interior-lighting/ [Accessed 18 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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