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AutoNation SWOT and PESTLE Analysis

ID : 521219553| Feb 2023| 21 pages

COMPANY PROFILE -AutoNation

Business Sector :Automotive Retail

Operating Geography :United States, North America, Global

About AutoNation :

AutoNation is a Fort Lauderdale-based automotive retailer that sells new and used cars as well as related services across the United States. Wayne Huizenga launched the company in 1996, and it now has over 300 retail locations. Domestic, Import, and Premium Luxury are the three segments in which the company operates. Retail automotive franchises that sell new Ford, General Motors, and Stellantis vehicles make up the Domestic category. Retail automotive franchises that sell new Toyota, Honda, Subaru, and Nissan vehicles fall into the Import category. Retail automobile franchises that offer new Mercedes-Benz, BMW, Lexus, Audi, and Jaguar Land Rover vehicles comprise the Premium Luxury category. Used vehicles, parts, and automotive repair and maintenance services, as well as automotive finance and insurance products, are all sold by the franchises in each segment. Vehicle service and other protection items, as well as the arranging of financing for vehicle purchases through third-party finance sources, are among its automotive finance and insurance products (Customer Financial Services). On May 3, 2022, AutoNation Inc. announced that 129 AutoNation stores have been certified in the J.D. Power 2022 Dealer of Excellence ProgramSM, which honors a select number of vehicle dealerships across the United States that provide exceptional customer service.
AutoNation's USP lies in its being America's largest auto retailer, with 215 stores across the country. The mission statement of AutoNation reads, "Our mission is to deliver a peerless customer experience. and vision is to be America's best place to buy and service cars and trucks".

AutoNation Revenue :


$25,844.0 million - FY ending 31st December 2021 (y-o-y growth 26.7%)
$20,390.0 million - FY ending 31st December 2020 (y-o-y growth -4.43%)
$21,335.7 million - FY ending 31st December 2019

Competitive Analysis of AutoNation

SWOT
PESTLE
The SWOT analysis for AutoNation is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Diversified portfolio of franchises consisting of domestic, import and premium luxury brands.
2. Omnichannel capabilities providing personalized digitized customer
3. Largest automotive retailer in the United States.
4. Strong distribution network in the United States with presence in over 15 states.
1. Heavy dependence on manufacturers and distributors whose franchises are held by the company.
2. The company is substantially indebted.
3. Less presence across the globe.
4. Involved in allegations of offering unsafe used cars.
Opportunities
Threats
1. Continued expansion of the company’s retail brand will lead to increase in the market share.
2. Due to covid-19 increase in demand for used car vehicles.
3. Increase in consumer spending and limited supply in the post covid era could result in rise in prices and demand.
1. Increase in ride-sharing applications.
2. Intense and increasing competition in the automotive industry.
3. Covid-19 could lead to further decrease in sales.
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Detailed SWOT Analysis of AutoNation

Strength

1) Diversified portfolio of new vehicle franchises consisting of domestic, import and premium luxury brands: As of 31st December 2020, the company owned and operated 315 new vehicle franchises and had three reportable segments- Domestic, Import and Premium Luxury. The domestic segment includes Ford, Lincoln, Chevrolet, Buick, Cadillac, GMC, Chrysler, Dodge, Jeep, Ram and the total accounted for $3411.1 millions of total revenue. The domestic segment accounted for 32.3% of the total new vehicles sold and 143 franchises were owned and operated under the domestic segment. The import segment included brands like Toyota, Honda, Nissan among other import brands and accounted for $3283.7 million of the total revenue. The import segment accounted for 43.7% of the total revenue generated from sales of new vehicles and 78 franchises are owned and operated under this segment. The premium luxury segment includes brands like Mercedes-Benz, BMW, Lexus, Audi, Jaguar Land Rover among other premium luxury brands and account for $ 3723.8 millions of the total revenue.

2. Omnichannel capabilities providing personalized digitized customer experience online and in-stores: The company has made continuous efforts to build an end-to-end customer satisfaction in its stores and digital channels. As of 31st December 2020, the company owned and operated new vehicle franchises from 230 stores located in the United States. It also owned and operated 74 AutoNation-branded collision centers, 5 AutoNation USA used vehicle stores, 4 AutoNation-branded automotive auction operations and 3 parts distribution centers. The company has enhanced the AutoNation Express experience which is an integrated retailing solution that provides customers with seamless omnichannel vehicle shopping and purchase experience. The customers can complete key automotive retail and service-related transactions such as selecting and reserving a vehicle with guaranteed price, arranging service appointments, scheduling a test drive, calculating payment options and apply for financing through the company's digital channels.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Toyota
  • Mercedes-Benz
  • BMW
  • Volkswagen
  • Ford
  • General Motors
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References used in AutoNation SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://s22.q4cdn.com/689426802/files/doc_financials/2020/ar/P50646_AUTONATION,-INC._10KW_2020-Web-Ready.pdf
2. Personalization Will Change Your Car Dealership Experience Forever - https://www.forbes.com/sites/larrylight/2020/11/02/personalization-will-change-your-car-dealership-experience-forever/?sh=d7466aa6e9f1
3. AutoNation Debt to Equity Ratio 2010-2022 | AN - https://www.macrotrends.net/stocks/charts/AN/autonation/debt-equity-ratio
4. AutoNation Accused of Selling Unsafe, Unrepaired Vehicles to Consumers - https://www.turnpikelaw.com/autonation-accused-of-selling-unsafe-unrepaired-vehicles-to-consumers/
5. Biden Administration Advances Electric Vehicle Charging Infrastructure - https://www.whitehouse.gov/briefing-room/statements-releases/2021/04/22/fact-sheet-biden-administration-advances-electric-vehicle-charging-infrastructure/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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AutoNation SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). AutoNation SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/autonation/ [Accessed 12 Sep, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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AutoNation SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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