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B. Braun SWOT & PESTLE Analysis

ID : 52978253| Jun 2021| 21 pages

COMPANY PROFILE -B. Braun

Business Sector :Healthcare

Operating Geography :Germany, Europe, Global

About B. Braun :

B. Braun is a German-based medical and pharmaceutical device company, founded by Julius Wilhelm Braun in 1839 and is still owned by the Braun family. It is headquartered in Melsungen, in central Germany. B. Braun is one of the world’s leading providers and manufacturers of healthcare solutions, supplying the global healthcare market with products and systems for anesthesia, intensive care, cardiology, extracorporeal blood treatment and surgery. It also provides services for clinics, physicians in private sectors, and the home care sector. In total, the product range comprises of 5,000 different products, of which 95% are manufactured by the company. As of December 31, 2020, B. Braun has approximately 64,317 employees in more than 60 countries. It has subsidiaries all around the world which guarantees optimum customer proximity and best-possible service in the national markets. In 2021, Aesculap, a division of B. Braun, won an iF DESIGN AWARD 2021, along with its partner, Design3, a design agency, for its product AESCULAP Aicon.
B. Braun’s unique selling proposition lies in being the world’s leading providers of healthcare products. B. Braun’s mission statement reads, “To develop effective solutions and guiding standards for the healthcare system in a constructive dialog with our customers and partners.”

B. Braun Revenue :


EUR 7,426.3 million - FY ending 31st December 2020 (y-o-y decline 0.6%)
EUR 7,471.3 million - FY ending 31st December 2019

Competitive Analysis of B. Braun

SWOT
PESTLE

The SWOT analysis for B. Braun is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Diverse portfolio of products being manufactured by the company
2. Hospital Care division is considered a leading supplier for infusion, nutrition and pain therapy
3. Focus on digitalization of its services
4. Provides services in diverse therapeutic areas and applications
5. B. Braun Avitum is the largest provider of services for kidney failure
6. Stable financial performance during the pandemic
1. Disruptions in supply chain and increased prices of products due to US-China trade war
OpportunitiesThreats
1. Investments in R&D and other assets secures the future of the company
2. Internet of medical things and development of cloud platform may transform the way services are provided
3. Expansion of partnerships with multiple organization may drive innovations for the company
4. Developing and expanding telehealth facilities
1. Threat of cyber-attacks causing disruptions in the operations of the company
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of B. Braun

Strength

1. Diverse portfolio of products being manufactured by the company: B. Braun’s product portfolio comprises of a total of 5,000 products. The company manufactures about 95% of these products. It has products that are meant for infusion, nutrition and pain therapy, suture materials, hip and knee implants, infusion pumps and systems, surgical instruments dialysis equipment and accessories, as well as ostomy, disinfection and wound care products. The company is improving its operations in hospitals, renal care centres and medical practices with its services and consulting. The company is also making the medical procedures safer and treatments more efficient. This German pharma device manufacturing giant, also helps patients and their families with home care services. Apart from manufacturing the products, B. Braun also organizes academic courses every year in its Aesculap Academy to demonstrate the safe way of using its products alongside providing classic product training for hospitals and outpatient care. In the year 2020, the company was able to reach over 350,000 medical practitioners in around 2,600 courses. The diverse portfolio of products and services, ensures a steady and diverse revenue stream for the company and makes it less reliant on a particular sector for generating profits.

2. Hospital Care division is considered to be a leading supplier for infusion, nutrition and pain therapy: The Hospital Care division of B.Braun is considered as one of the leading suppliers for infusion, nutrition and pain therapy. A complete portfolio of infusion therapy products, from single use products to complex medical device systems are offered by the Care division. With the EcoFlac plus IV container, Intraflix Safety IV administration set and Introcan Safety IV catheter, the division guarantees a standardized quality, efficiency and safety with its products, making it a market leader. Additionally, this German medical and pharmaceutical device manufacturing company’s offering are enhanced by the ProSet portfolio of services, which uses customized sets to improve the implementation of complex infusion systems. The Space and Compactplus provides infusion pump systems for various applications, especially in ICUs, resulting in high demand during the pandemic in 2020. The B. Braun Suite software solution enables infusion pumps to connect to hospital IT systems, setting the groundwork for data-driven infusion management. In the area of pain therapy, B. Braun focuses on practicing and applying regional anesthesia, where it is considered as a world leader. Onvision Needle Tip Tracking, one of the B. Braun’s innovations makes the process easier for users and safer for patients. With a wide range of intravenous drugs, the Group’s anesthesia and pain therapy portfolio is holistic. B. Braun’s nutritional portfolio contains parenteral and enteral nutrition products and drinking solutions, which are used for preclinical, inpatient and home treatment. In 2020, the Group introduced a redesign of the Nutriflex three-chamber bag to improve administration. The undernourished cancer patients are treated by giving Remune oral nutritional supplement.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Baxter International
  • Terumo Medical Corporation
  • Smiths Medical
  • Vifor Pharma
  • Grifols

Major Brands :

  • Einstein Vision
  • Caiman
  • SeQuent
  • Coroflex
  • Ennovate
  • Actreen
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References used in B. Braun SWOT & PESTLE Analysis Report

1. Organizations, Facts & Figures - https://www.bbraun.com/en/company/organization-facts-figures.html
2. Annual Report 2020 - https://www.bbraun.com/en/company/organization-facts-figures/annual-report-2020.html#
3. Health Care After COVID: The Rise of Telemedicine - https://www.usnews.com/news/health-news/articles/2021-01-05/health-care-after-covid-the-rise-of-telemedicine
4. COVID-19 cyber-attacks: cybersecurity in the healthcare sector - https://www.innovationnewsnetwork.com/covid-19-cyber-attacks-cybersecurity-in-the-healthcare-sector/6088/
5. How is the US China trade war hitting the medical device industry? - https://www.medicaldevice-network.com/features/us-china-trade-war-medical-devices/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). B. Braun SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/b-braun/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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B. Braun SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.

Copyright of B. Braun SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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