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BAE Systems SWOT & PESTLE Analysis

ID : 52739853| Sep 2020| 12 pages

COMPANY PROFILE -BAE Systems

Business Sector :Defense & Aerospace

Operating Geography :UK, Europe, Global

About BAE Systems :

BAE Systems operates and develops advanced defense and aerospace systems internationally. Headquartered in London and Farnborough, UK, the Group engages in the provision of surface ships, submarines, radar, military aircraft, avionics, communications, electronics, and controlled weapon systems. The company employs a highly skilled workforce of over 85,000 people as of 2020 in more than 40 countries and their economic development is closely integrated by the transfer of wisdom, skills and technology. It was formed in 1999 after the fusion of British Aerospace PLC (BAe) with Marconi Electronic Systems. As a result, BAE Systems is the successor to various popular British aircraft, defense electronics and warship manufacturers. The company is diligently taking strides towards sustainability since 2001—according to their annual report, they are actively contributing towards the UN Sustainable Development Goals and are increasing stringency of environmental legislation. This British multinational defense, security, and aerospace company’s businesses span everything from electronic warfare systems to intelligence gathering to armored vehicles.

BAE Systems’ unique selling proposition or USP lies in being the largest defence contractor in Europe and one of the largest defense companies in the world. BAE Systems’ mission statement reads, “To provide a vital advantage to help our customers protect what really matters.” BAE Systems’ vision statement reads, “To be the premier international defence, aerospace and security company.”

BAE Systems Revenue :


GBP 18,305 million – FY ended 31st December 2019 (y-o-y increase of 8.82%)
GBP 16,821 million – FY ended 31st December 2018

Competitive Analysis of BAE Systems

SWOT
PESTLE
The SWOT analysis for BAE Systems is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Rapid and robust growth in the US electronic business
2. Highly intensive and leading-edge technology development
3. One of the largest global defence and security company with leading positions in its principal markets
4. Strong, established positions in the air, maritime, land and cyber domains
5. Strong Board employee engagement in-line with inclusion value
1. Increase in the Recordable Accident Rate signalling poor safety measures
OpportunitiesThreats
1. Further investment in R&D backed by tech-focused acquisitions
2. Restructuring of the portfolio interests by divesting or disposing the shareholding
3. Expansion into international geographic markets through strong bid pipelines
4. Cyber & Intelligence business an important driver for future growth
1. Highly susceptible to the economy’s conditions and governmental regulations
2. Backlash and ban on arm sales to Saudi may impact business
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of BAE Systems

Strength

1. Rapid and robust growth in the US electronic business: Under the leadership of Jerry DeMuro, BAE Systems Plc emerged as a leader having registered remarkable growth in the US business, particularly in the electronics sector. In 2019, in the core franchise positions, this business delivered outstanding operational performance in the high-technology areas of electronic warfare, precision-guided munitions, intelligence, surveillance and reconnaissance, and electro-optics. Also, the Board identified investment opportunities in the same for the company’s long-term success. Moreover, by the end of the fiscal, talks were rife regarding the acquisition of Collins Aerospace’s Military Global Positioning System business and Raytheon’s Airborne Tactical Radios business, with the rationale that these acquisitions will enhance growth opportunities for the company.

2. Highly intensive and leading-edge technology development: To run a sustainable and high-performance strategy-led business, BAE Systems Plc. is advancing and leveraging its technology to drive operational excellence as well as improve competitiveness and efficiency. In 2019, the company achieved milestones by increasing the year-on-year self-funded R&D spend by 7% and also, by acquiring Riptide and Prismatic. Along with the accomplishment of the supply chain targets, BAE Systems also established the “Partner to win” programme and implemented the spend analytic tool. Moreover, the company was honoured with the FAST LABsTM awards for leading-edge technology development, such as machine-learning capabilities for space situational awareness. Apart from this, the company registered an advancement in the tempest programmes as well as an increase in the level of classified work.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Airbus
  • GE Aviation
  • General Dynamics
  • Lockheed Martin
  • Northrop Grumman
  • Raytheon
  • Safran
  • Boeing
  • Cobham, Verint, Leonardo

Major Brands :

  • BAE Systems
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in BAE Systems SWOT & PESTLE Analysis Report

1. Annual Report 2019 - https://investors.baesystems.com/~/media/Files/B/Bae-Systems -Investor-Relations-V3/PDFs/results-and-reports/results/2020/bae-ar-complete-2020-03-23-annual-report.pdf
2. BAE Systems' £25m Submarine Academy opens in Barrow - https://www.nwemail.co.uk/news/17278914.bae-systems-25m-submarine-academy-opens-in-barrow-today/
3. Military exercise highlights multi-function capabilities and operational readiness of semiconductor technology - https://www.baesystems.com/en/article/military-exercise-highlights-multi-function-capabilities-and-operational-readiness-of-semiconductor-technology
4. Developing advanced seekers for ballistic missile defense system - https://www.baesystems.com/en/article/developing-advanced-seekers-for-ballistic-missile-defense-system
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). BAE Systems SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bae-systems/ [Accessed 12 Jun, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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BAE Systems SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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