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Bahri SWOT & PESTLE Analysis

ID : 521193253| Apr 2022| 19 pages

COMPANY PROFILE -Bahri

Business Sector :Transportation and Logistics

Operating Geography :Saudi Arabia, Middle East, Global

About Bahri :

Bahri, formerly known as Saudi Arabia's National Shipping Firm, is a transportation and logistics company that serves as the country's national shipping carrier. In 1978, a Royal Decree established the National Shipping Business of Saudi Arabia as a public company, with 22 per cent owned by the Saudi government's Public Investment Fund (PIF), 20 per cent by Saudi Aramco Development Company (SADCO), and the rest shares listed on the Saudi stock exchange (Tadawul). Oil, Chemicals, Logistics, Dry Bulk, and Ship Management are the five business units that make up the corporation. Transportation of crude oil, oil products, chemicals, bulk cargo, roll-on/roll-off, and ship management are all services provided by Bahri. It also owns land and properties both inside and outside of the domestic area, as well as shares in or merges with other firms, and participates in the formation of companies that perform comparable complementary operations. The Oil Transportation segment generates the most revenue for the organisation. The Saudi Arabian National Shipping Company (Bahri) announced the fulfilment of an agreement with the saline water conversion firm on January 23, 2022.
Bahri's USP lies in being the world's largest owner and operator of Very Large Crude Carriers (VLCCs) and the Middle East's largest owner and operator of chemical tanker ships. The mission statement of Bahri reads, "To be the best service provider, operating to world-class standards. We are relentless in applying responsible business fundamentals".

Bahri Revenue :


SAR 8,393 million - FY ending 31st March 2020 (y-o-y growth 28%)
SAR 6,567 million - FY ending 31st March 2019

Competitive Analysis of Bahri

SWOT
PESTLE
The SWOT analysis for Bahri is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. One of the world leaders in maritime logistics with a fleet of 90 ships serving 150 ports.
2. Won several prestigious awards showcasing faith in business.
3. Exclusive shipping arm of Saudi Aramco, world’s largest oil and gas company by revenue.
1. Poor Return on Equity (ROE) in comparison to industry.
2. Income very heavily dependent on oil transportation.
OpportunitiesThreats
1. Saudi Arabia poised to become an important part of the global mineral supply chain.
2. Digital economy and AI will make shipping industry more efficient.
3. Global demand for LNG is increasing.
4. Establishment of the National Grain Company will expand reach in other sectors.
1. Fall in oil prices will affect growth
2. Several geo-political conflicts threaten energy market and trade.
3. Tanker spot freight rates are down and affecting revenue.
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Detailed SWOT Analysis of Bahri

Strength

1. One of the world leaders in maritime logistics with a fleet of 90 ships serving 150 ports: After 40+ years of functioning, Bahri or The National Shipping Company of Saudi Arabia is considered one of the biggest shipping and logistics companies worldwide. It has a fleet of 90 ships and operations in 150 ports worldwide. Bahri Oil transports 2.25 million barrels of oil daily and accounts for 6% of global energy transport volume. It undertakes 410 voyages a year. Bahri Chemicals is the largest owner and operator of chemical tankers in the Middle East with an operational fleet of approximately 1.3 DWT (Deadweight Tonnage). They are also one of the world’s largest owners and operators of Very Large Crude Carriers (VLCC) with a total capacity of over 13 million DWT. Bahri Logistics has operations in 610 locations spread across 102 countries. Therefore, it is a very large company with significant presence in oil, chemical, logistics and dry bulk transportation

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Saudi Arabia poised to become an important part of the global mineral supply chain: Saudi Arabia is expected to play a very important role in the supply of minerals because of its reliable and lower cost energy, optimal geological location to serve different areas, welcome investment climate and aim to diversify its industries. It was suggested in the Future Minerals Panel held in Riyadh that Saudi Arabia could become a powerhouse producer for lithium, a mineral high in demand by global automakers. Owing to policies aimed at stepping away from Chinese products, Saudi Arabia is poised to increase investment in mineral production since demand is already present. In the same Future Minerals Forum, Bahri signed a memorandum of understanding with Saudi Arabian Mining Company (Ma’aden), one of the fastest-growing mining companies in the world and the largest multi-commodity mining and metals company in the Middle East. The two companies will explore deals such as transporting ammonia and other chemicals using Bahri’s cargo ships.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Bahri
  • Bahri Bolloré Logistics
  • Bahri Dry Bulk
  • National Chemical Carriers Limited Company (NCC)
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References used in Bahri SWOT & PESTLE Analysis Report

1. An Unrivalled Operator -Our global clients rely on Bahri’s drive and scale to deliver excellence. - https://www.bahri.sa/en/about-bahri/about-us/
2. - Best Employer of the Year - https://www.bahri.sa/en/about-bahri/awards/
3.About Bahri Oil - Bahri Oil is one of the leading providers of crude oil transportation services for the last two-plus decades and is the exclusive provider of VLCC transportation for Saudi Aramco’s CIF (Cost, Insurance and Freight) sales. - https://www.bahri.sa/en/bahri-units/bahri-oil/
4.Financial Information - https://www.bahri.sa/en/investors/financial-information/
5.Bahri – Annual Report 2020 - https://www.bahri.sa/media/ixfe1wz0/bahri-annual-report-2020.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2022)

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Bahri SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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