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Bank of America SWOT and PESTLE Analysis

ID : 52232953| Feb 2023| 15 pages

COMPANY PROFILE -Bank of America

Business Sector :Banking and Financial Services

Operating Geography :North America, United States, Global

About Bank of America :

The Bank of America was founded by Amadeo Pietro Giannini under the name of the Bank of Italy in San Francisco. Today, after many mergers, it is a multinational bank with headquarters located in Charlotte, North Carolina, United States. The bank has around 4,300 retail centers and 16,800 scattered across the United States. Bank of America is one of the world's largest financial institutions, offering a full range of banking, investing, asset management, and other financial and risk management products and services to individuals, small and middle-market businesses, and large corporations. The bank received the 2022 American Carbon Registry Award for its excellence in corporate climate action. It was also listed in The 100 Most Sustainable Companies by Barron’s. In Feb, 2022, Bank of America announced Pay by Bank, its newest online payment solution. This new feature, which was developed in collaboration with Banked Ltd., allows customers of e-commerce companies to pay directly from their bank account, initially in the United Kingdom.

The USP OF Bank of America lies in it being ranked as one of the ‘World’s Most Admired Companies” by Fortune. Bank of America’s mission statement reads “To help make financial lives better, through the power of every connection”. and the vision is “To be the most competent, profitable, and innovative financial organization in the world.”

Bank of America Revenue :


US$ 89.10 billion – FY ending 31st Dec, 2021 (y-o-y growth 4.19%)
US$ 85.52 billion – FY ending 31st Dec, 2020

Competitive Analysis of Bank of America

SWOT
PESTLE
The SWOT analysis for Bank of America is presented below:
Strengths
Weaknesses
1. Enormous brand value globally
2. Business leadership across financial services segments
3. Significant growth is person-to-person (P2P) payments
4. Strong focus on operational excellence
1. Impact on reputation due to controversies
2. Technical outages impacting customer experiences
Opportunities
Threats
1. Mergers, Acquisitions and joint ventures
2. Rapid adoption of online banking and digital platforms driven by pandemic
1. Impact of financial crisis and recessions
2. Growing market share of competitors
3. Continuously evolving government regulations
4. Inflation in the US may impact businesses and economic activity
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Detailed SWOT Analysis of Bank of America

Strength

1. Enormous brand value globally: Bank of America is among the world's leading financial institutions. The bank provides unparalleled customer convenience in the United States, taking care of approximately 66 million consumers and small businesses with around 4,200 financial centers, approximately 16,000 ATMs, and award-winning digital banking leader with 35 million digital customers and more than 38 million active mobile banking customers as of Dec 2021. Their mobile banking app became the first to be certified by J.D. Power. Bank of America has been awarded Best Digital Bank at the Global Retail Banking Innovation Awards, 2021, hosted by The Digital Banker. In 2021,Fortune named Bank of America one of the “World’s Most Admired Companies.” It also included the company on several lists including “100 Best Companies to Work For”, “Best Big Companies to Work For” (the only financial services firm), “Best Workplaces in Financial Services & Insurance, among others.

2. Business leadership across financial services segments: Bank of America has consistently held leadership positions across its business segments. In the Global Wealth & Investment Management segment, it was #1 U.S. wealth management market position across client assets, deposits and loans; #1 in personal trust assets under management and; #1 in Barron’s Top 1,200 ranked Financial Advisors (2020). In the Global Banking segment BofA was North America’s Best Bank for Small to Medium-sized Enterprises and had Relationships with 74% of the Global Fortune 500; 95% of the U.S. Fortune 1,000 (2020). It was ranked No. 1 in Customer Satisfaction in Retail Banking Advice in J.D. Power’s 2021 study of Retail Banking Financial Health and Advice, named Best Consumer Digital Bank in the U.S. by Global Finance and finally, it was ranked No. 1 Mortgage and Home Equity Lending Digital Experience (Keynova 2021 Mortgage-Home Equity Scorecard), in 2021. In the Global Markets segment, BofA was the CMBS Bank of the Year and Derivatives House of the Year. Bank of America's - Global Wealth & Investment Management (GWIM) business with client balances of $3.3 trillion, provides tailored solutions to meet client needs through a full set of investment management, brokerage, banking, trust and retirement products.

The remaining section under "Strength" is only available in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Bank of America SWOT & PESTLE Analysis Report

1. Bank Of America Press Releases - https://newsroom.bankofamerica.com/press-releases
2. Bank of America / Economic Times - https://economictimes.indiatimes.com/topic/bank-of-america
3. Bank of America - https://en.wikipedia.org/wiki/Bank_of_America
4. Bank of America - https://about.bankofamerica.com/en
5. Annual Report - https://d1io3yog0oux5.cloudfront.net/_da8563cb66af2c907b57ee9ca8e9e4ec/bankofamerica/db/867/9640/annual_report/BAC_AR21_Full_Report_030122+%281%29.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Bank of America SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2023). Bank of America SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bank-america/ [Accessed 29 Nov, 2023].

In-text: (SWOT & PESTLE.com, 2023)

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