Bank of America SWOT & PESTLE Analysis
COMPANY PROFILE -Bank of America
Business Sector :Banking
Operating Geography :North America, United States
About Bank of America :
The Bank of America was founded by Amadeo Pietro Giannini under the name of the Bank of Italy in San Fransisco. Today, after many mergers, it is a multinational bank with headquarters located in Charlotte, North Carolina, United States. The bank has around 4,600 retail centers and 15,900 scattered across the United States. With 10.73% of all bank deposits in the United States held by the bank as of December, 2016, it has become the 26th largest company by total revenue in America.The Bank’s mission statement reads “To help make financial lives better, through the power of every connection”. The bank’s vision is “To be the most competent, profitable, and innovative financial organization in the world.” It has 205,000 employees on its payroll as per 2019 records.
Bank of America Revenue :
USD 87,352 million – FY ending 31st Dec, 2017 (y-o-y growth 4%)
USD 83,701 million – FY ending 31st Dec, 2016
Competitive Analysis of Bank of America
| 1. Enormous brand value 2. Diversified portfolio 3. Responsible growth strategy 4. Established global footprint | 1. Income majorly attributed to home market 2. Declining reputation due to controversies 3. Depending too much on cost cuts |
| 1. Tap into foreign markets 2. Mergers ,Acquisitions or joint ventures 3. Rapid technology innovation | 1. Financial crisis and recessions 2. Growing market share of competitors 3. Continuously evolving government regulations |
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Detailed SWOT Analysis of Bank of America
Strength
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Weakness
1. Income majorly attributed to home market: If we look at the overall distribution of Bank Of America’s income it is strictly concentrated to US. Approximately 90% of the income is through US and rest of the 10% is across outside countries. This 10% is very less in terms of the global brand value BOA has.
2. Declining reputation due to controversies: BOA has been involved in controversies like WikiLeaks controversy Paramat controversy which have dented its reputation .Recently it had to pay a record $16.65 billion fine to settle allegations that it sold toxic mortgages to its investors. BOA was also involved in issuing bad subprime loans.
3. Depending too much on cost cuts: Frequent layoffs and cost cuttings in recent years have jeopardized the reputation of the bank. Recently the CEO said BOA would incur another $5 billion in annual cost cuts by 2018 as part of its strategy to tackle the persistently low interest rates that are eating away the profitability. This shows the CEO is placing a lot of emphasis on cost discipline and job reductions which give an impression that the bank is running low on funds.
Opportunity
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Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Bank of America Analysis Report
1. Bank of America Annual Report 2018 - http://media.corporate-ir.net/media_files/IROL/71/71595/BOAML_AR2018.pdf
2. Bank of America Annual Report 2017 - http://media.corporate-ir.net/media_files/IROL/71/71595/BOAML_AR2017.pdf
3. Bank of America Who We Are - https://about.bankofamerica.com/en-us/who-we-are/our-company.html
4. Bank of America revenues 2006-2019 - https://www.macrotrends.net/stocks/charts/BAC/bank-of-america/revenue
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Bank of America SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2020). Bank of America SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bank-america/ [Accessed 26 Nov, 2020].
In-text: (SWOT & PESTLE.com, 2020)
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Bank of America SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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