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Bank Dhofar SWOT and PESTLE Analysis

ID : 521244653| Feb 2023| 21 pages

COMPANY PROFILE -Bank Dhofar

Business Sector :Banking and Financial Services

Operating Geography :Sultanate of Oman, Middle East, Global

About Bank Dhofar :

Bank Dhofar SAOG is a banking institution headquartered in Muscat, Oman. The bank, formerly known as Bank Dhofar al Omani al Franci, was formed in January 1990 and commenced operations with two branches in Muscat and Salalah. It's divided into three major business categories. Retail banking covers private customer current accounts, savings, deposits, investment savings products, custody, credit and debit cards, consumer loans, and mortgages. Direct debit facilities, current accounts, deposits, overdrafts, loan and other credit facilities, foreign currency and derivative products come under corporate banking; and Treasury and Investments. The Bank offers a network of branches that provide a wide range of products and services to consumers, small and medium-sized businesses, and mid-market companies. The Bank offers a variety of electronic banking services in addition to traditional banking goods and services, such as Internet banking, phone banking, SMS (short message service) banking, cash deposit, and payment machines. In addition, it offers Islamic banking services. On June 28, 2021, World Economic Magazine Awards named Bank Dhofar the Best Business and Corporate Bank in the Sultanate of Oman 2021, recognising remarkable services, comprehensive products, and better solutions supplied to its corporate customers. In April 2022, BankDhofar and the Oman Charitable Organization signed an agreement to provide e-payment services. BankDhofar will provide Oman Charitable Organization with Point of Sale (POS) machines as part of the agreement.

Bank Dhofar's Unique Selling Point or USP lies in it being one of the fastest-growing financial institutions and second-largest bank of Oman. The mission statement of Bank Dhofar reads, "Our ultimate goal is that we become the first choice and best bank for our customers. So, we strive to ensure that our customers experience the full range of our products and services".

Bank Dhofar Revenue :


US$ 454 million - FY ending 31st March 2021 (y-o-y growth 2%)
US$ 473 million - FY ending 31st March 2020

Competitive Analysis of Bank Dhofar

SWOT
PESTLE
The SWOT analysis for Bank Dhofar is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong brand recognition in Omani Market capped by strong relations with Omani government and GREs
2. Second largest listed bank in Oman with 67 branches
3. Successful digital transformation of the bank in 2018 to enable online banking
4. Solid Capitalization and Stable funding structure with access to diversified sources of funding
5. Diversified distribution channel catering to
customers’ needs; separate successful segments for ladies’ banking, student and youth banking, Islamic banking and other business segments
1. Low geographic diversification
2. Cost to income ratio is high due to opening of new branches
3. Rising number of bad loans; net loans are higher than net investment and income in last one year
4. Negative outlook and low rating by Moody’s and Fitch for 2021
OpportunitiesThreats
1. Creating partnerships and tapping into new geographies for banking-related activities and other products
2. Continue to expand Islamic based banking
3. Strengthen business through inorganic expansion
4. Improve public-private partnerships and infrastructure through Vision 2040
1. Competition from other Omani banks as well as foreign banks
2. Bank Dhofar is subject to liquidity risk
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Detailed SWOT Analysis of Bank Dhofar

Strength

1. Strong brand recognition in Omani Market capped by strong relations with Omani government and GREs: In the Omani market, Bank Dhofar has a strong brand recognition. It is Oman's second-largest publicly traded bank in terms of total assets, customer deposits, and loans, as well as market capitalization. As of 2020, it has a strong capital position, with CAR at 17.6% and CET1 at 12.4%, both well above the minimum regulatory requirements (13.5 percent and 9.5 percent respectively). The bank's diverse offering, which includes a well-established retail franchise as well as a strong corporate banking franchise that leverages the bank's relationship with the Omani government and GREs, gives it a competitive edge. It is an award-winning Islamic banking window in Oman that is also one of the fastest growing. Bank Dhofar has 25% government ownership in the Bank enabling strong relations with GREs. It also provides banking services and products to the employees of the Ministry of Education, the Ministry of Health and the Ministry of Defense. The Bank anticipates that it will continue to strengthen its relationships with government institutions in Oman.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Creating partnerships and tapping into new geographies for banking-related activities and other products: Bank Dhofar partnered with Ripple in 2021 to drive real-time payments in India. More such partnerships will allow Bank Dhofar to expand its operations. Bank Dhofar successfully partnered with Oman Air to provide payment solutions and with TelePay for the same. The bank can partner with retailers, malls, airlines and other business to provide payment solution and grab larger market share through these partnerships. Recently, Bank Dhofar partnered with Thawani Technologies to offer innovative FinTech products.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Bank Dhofar SWOT & PESTLE Analysis Report

1. Investor Presentation - https://www.bankdhofar.com/UploadedFiles/UserMedia/file/InvestorRelations/BD%20Investor%20Presentation%20FY2020_USD.pdf
2. Omani Banks Face Rising Bad Loans Amid Slow Economic Recovery - https://www.fitchratings.com/research/banks/omani-banks-face-rising-bad-loans-amid-slow-economic-recovery-28-04-2021
3. Newsroom - https://www.bankdhofar.com/en-GB/News/2.aspx
4. Oman Religion Stats - https://www.nationmaster.com/country-info/profiles/Oman/Religion
5. Oman Cards and Payments Opportunities and Risks Report 2020-2024 - ResearchAndMarkets.com - https://www.businesswire.com/news/home/20200915005888/en/Oman-Cards-and-Payments-Opportunities-and-Risks-Report-2020-2024---ResearchAndMarkets.com
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2023). Bank Dhofar SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bank-dhofar/ [Accessed 26 Sep, 2023].

In-text: (SWOT & PESTLE.com, 2023)

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