Barclays SWOT & PESTLE Analysis

Strength

1. Strong presence in the global markets: Barclays PLC has a strong presence as it is globally recognized as a player capable of dominating the market evident by the figures mentioned in its statements. Its financial center in New York has strengthened its global reach. The diversified product portfolio & global contact centers have helped in leveraging growth opportunities in international markets by improving customer support. It has increased its banking fee share in Corporate and Investment Banks and Consumer, Cards and Payments business which will benefit it through increase in income. In UK, Barclays recorded a lending of £205.4 billion to UK customers at amortized costs showing an increase of 6% from 2019 lending. Customer deposits grew by £35 billion which increased the bank’s overall liquidity. The number of active mobile banking customers grew to 9.2m in 2020 from 8.4m in 2019. Barclays is also a leading provider of credit cards and lending in the Nordics region through its EnterCard joint venture with Swedbank. Barclays PLC currently has operations in over 50 countries, hence strengthening its position as leading global player. Barclays’s UK continued to support its customers during the COVID-19 pandemic by increasing lending under the Bounce-Back Loan Scheme and the Coronavirus Business Interruption Loan Scheme to SMEs.

2. Diverse portfolio of businesses: Barclays PLC has its businesses in many domains and the business structure includes Personal Banking, UK Cards, Wealth, Entrepreneurs & Business Banking (Barclays UK) ;Corporate & Investment Bank, Consumer, Cards & Payments, Barclaycard & Wealth International (Barclays International).The group offers its services to individuals, small and medium-sized businesses, large corporates and multinational companies, financial institutions and banks, institutional investors, funds, sovereign institutions and governments. They also offer innovative digital and technological capabilities, funding for purchases and growth and financial and business support risk management, business management services. It will also help in efficiency delivery of cross-group synergies. This has helped the group generate long term sustainable returns which is reflected in its Group Return on Tangible Equity of 14.7% in FY2020.

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Weakness

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Opportunity

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Threat

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Political

1. Government Regulations and Policies: The banking industry is heavily regulated as per the government regulations in the country where the firms are operating. Since, Barclays has its operations in many countries, it has to work in accordance with the government policies, and otherwise it won’t be able to conduct its business effectively. UK government’s Ring fencing order will improve the financial system as retail and smaller corporate banking activity and products are separated from certain activities outside of the UK and European Economic Area which will facilitate faster recovery and resolution plans. So, Barclays Bank UK PLC and Barclays Bank PLC will operate independently and enhance operational continuity with better client focus. The trade tariffs can affect the capital inflows in US and negatively affect US firms which in turn could increase impairment of Barclays US operations.

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Economic

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Social

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Technological

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Legal

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Environmental

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