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Barclays SWOT & PESTLE Analysis

ID : 52233753 | Jul 2017

OVERVIEW

Name of the Company: Barclays PLC

Business Sector: Banking

Operating Geography: United Kingdom, Europe, Global

About the Company: Barclays is a multinational bank with operations spread out over more than 50 countries. The bank is so named after one of its founding partners James Barclay who had joined what was then a goldsmith banking business in London. Its current headquarters are also located in London. It employs 140000 people globally. The bank primarily focuses on four sectors- Investment Management, Wealth Management, Personal Banking and Corporate Banking.

Revenue: ‎£21.451 billion (2016)

SWOT & PESTLE Analysis

The SWOT analysis for Barclays is presented below:
Strengths
Weaknesses
1. Strong presence in the market
2. Better financial standing
3. Global presence
4. Brand visibility
5. Diverse portfolio of businesses
1. History of controversies
Opportunities
Threats
1. Market opportunities in growing markets
2. Online banking opportunities
1. Brexit
2. Decline in sterling
3. Changing political picture
4. Fierce competition in market
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Strengths

1. Strong presence in the market- Barclays PLC has a strong presence as it is globally recognized as a player capable of dominating the market evident by the figures mentioned in its financial statements.

2. Better financial standing- As per the Annual Report 2016, the Group is now smaller, safer, more focused, less leveraged, highly liquid and better capitalised in comparison to its standing 8 years ago.

3. Global presence- Barclays PLC currently has operations in over 40 countries, hence strengthening its position as leading global player.

4. Brand visibility- Due to various charity events and sponsorship deals (the most important being the sponsorship of one of the most famous sports league in the world, English Premier League), the brand recognition and visibility has increased bounds and leaps over time.

5. Diverse portfolio of businesses- Barclays PLC has its businesses in many domains and the business structure includes Personal Banking, UK Cards, Wealth, Entrepreneurs & Business Banking (Barclays UK) ;Corporate & Investment Bank, Consumer, Cards & Payments, Barclaycard & Wealth International (Barclays International).

Weaknesses

1. History of controversies- Barclays PLC has a prior history of controversies related to accusations of money laundering, support to apartheid movement in Africa, issues related to tax payments, dark pool lawsuit regarding the manipulation of investors using false marketing material etc.

Opportunities

1. Market opportunities in growing markets- There a lot of opportunities for Barclays in the developing and emerging economies such as India, Brazil, China etc. where more and more prospective customers can be found.

2. Online banking opportunities- With the increasing use of internet by customers, there is a huge potential for the Group in expanding its online business and Barclays has already taken some steps in this direction by launching their new online direct investing service and providing fully integrated banking and investments via online banking.

Threats

1. Brexit- The referendum on UK’s membership of the European Union which resulted in the majority of voters chose to exit the EU, is likely to hurt Barclays operations. The international operations are anticipated to be hit in the short run by various economic analysts.

2. Decline in Sterling- The share prices of Barclays are correlated with the rates of the currency, Sterling. Over the past couple of years, UK’s currency rates have declined sharply and after Brexit, Sterling is feared to go in a downward spiral, worsening the circumstances for Barclays.

3. Changing Political Picture- Uncertainty over the political landscape can lead to anticipation regarding the future prospects of the organization. (Events like Trump’s appointment as the POTUS, Brexit, unfavorable military/political developments etc.)

4. Fierce Competition- The industry in which Barclays is operational currently is very competitive and there are many other heavyweights vying for the same customer segment. The other global players in the market include Goldman Sachs, Morgan Stanley, JP Morgan, HSBC among others. Barclays has to perform at its best, otherwise competitors can take advantage of the situation.

To get the complete detailed SWOT report on Barclays please mail us at: support@swotandpestle.com. or contact us here.

Barclays SWOT analysis has been conducted by senior analysts from Barakaat Consulting.

References

1. Barclays Annual Report 2016-https://www.home.barclays/content/dam/barclayspublic/docs/InvestorRelations/ResultAnnouncements/2016FYResults/Barclays%20PLC%20Annual%20Report%202016.pdf

2. Barclays around the World- https://www.home.barclays/about-barclays/around-the-world.html

3. Barclays Business Structure- https://www.home.barclays/about-barclays/business-structure.html

4. Barclays, Credit Suisse Agree to Dark Pools Settlements-https://www.bloomberg.com/news/articles/2016-01-31/barclays-credit-suisse-to-pay-154-3-million-in-dark-pool-deals

5. Barclays is most exposed to Brexit turmoil, warn analysts- http://www.telegraph.co.uk/business/2016/06/13/barclays-is-most-exposed-to-brexit-turmoil-warn-analysts/

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The PESTLE analysis for Barclays is presented below:
Political
Economical
1. Government regulations and policies
2. Political Instability
1. Taxation System
2. Economic indicators
Social
Technological
1. Preference to easier operations/dealings
2. More knowledge requiring behaviour of consumers (changing consumer attitude)
1. Issues related to security
2. Increasing computer literacy
3. Rate of upgrades
Legal
Environmental
1. Laws regarding consumer protection, privacy and trade practices1. Environmental Initiatives
2. Location
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Political

1. Government Regulations and Policies: The banking industry is heavily regulated as per the government regulations in the country where the firms are operating. Since, Barclays has its operations in many countries, it has to work in accordance with the government policies, and otherwise it won’t be able to conduct its business effectively.

2. Political Instability: The political stability of a country is always beneficial as the banking industry can focus on improving their sustainability. Whereas, political upheaval in a country will leave the banking industry speculating the uncertainties and how to deal with the situation at hand.

Economic

1. Taxation System: Like any other financial institution, the operations of Barclays are heavily dependent on the taxation policies of the country in which it is operating. More the stringent laws, less is the risks involved.

2. Economic Indicators: Major economic indicators that are crucial for the banking industry include inflation rate, Interest rates, loan rates, import and export rates and unemployment among others. It is clearly obvious to state that there is a high correlation between the banking industry and economy. Due to high rate unemployment, the disposable income of the consumers reduces and consequently the borrowing capacity and credit worthiness also decreases.

Social

1. Easier Operations: The consumer behavior has changed over the years due to many reasons such as technological advancements, increased awareness etc. The consumers these days want hassle free and trust worthy operations while conducting business with the financial institutions.

2. Changing consumer attitude: There is a change in the way of the consumers about how do they want to conduct business. Due to corresponding changes in the consumer behavior, consumers want to get more and more involved by demanding knowledge while doing business with a financial institution.

Technological

1. Security Issues: An ever increasing fraction of the banking is being done using digital mechanisms. The security of sensitive data is important for the consumers. In today’s banking industry, consumers definitely want better security options and any security breach is not only likely to result in financial implications but may result in loss of market share, dilution of brand equity, bad PR etc. among others.

2. Increasing Computer Literacy: Today consumers are getting more and more knowledgeable about computers and other gadgets. So, it is important that Barclays change its dealing mechanisms accordingly to the needs of the consumers. Digital platforms are becoming increasingly preferred by the consumers because of ease of accessibility and convenience.

3. Rate of Upgrades: With the increase in use of technology, it is obvious that players in the industry will use best of the technology available and then continue to improve in the future. It will lead to firms being on their toes regarding the obsolescence of the technology that they are using. If a certain technology becomes obsolete due to improved technology, then they will have to upgrade their systems.

Legal

1. Laws related to consumer protection, privacy and trade malpractices: Since, we already know that the political influence on the banking industry as whole is very high, the firms must be fully aware of the legal regulations in the country they are operating. Barclays being a global player must comply with the laws of the countries in which they are operating. Certain countries are very strict about compliance of consumer protection such as USA. These legal regulations directly influence the operations of the banking firms.

Environmental

1. Environmental Initiatives: Over the past few years, there is an increasing concern for the environment in the society. There is a comparatively new phenomenon that has emerged: Green Lending. Green Lending is actually a prevalent practice nowadays where the lender includes some environmental criteria in the agreement with the borrower. In other words, in the use of the borrowed funds, the borrower has to fulfil some environmental criteria. Due to increased awareness among the consumers and society about environmental issues, BEI (Banking Environment Initiative) was launched in the year 2010 to determine innovative ways in which direction of the capital can be directed towards the environmental sustainable economic growth. Nowadays, more and more emphasis is given to environmental sustainability related to banking industry.

To get the complete detailed PESTLE report on Barclays please mail us at: support@swotandpestle.com. or contact us here.

Barclays PESTLE analysis has been conducted by senior analysts from Barakaat Consulting.

References

1. Barclays Annual Report 2016-https://www.home.barclays/content/dam/barclayspublic/docs/InvestorRelations/ResultAnnouncements/2016FYResults/Barclays%20PLC%20Annual%20Report%202016.pdf

2. Barclays around the World- https://www.home.barclays/about-barclays/around-the-world.html

3. Barclays Business Structure- https://www.home.barclays/about-barclays/business-structure.html

4. Barclays, Credit Suisse Agree to Dark Pools Settlements-https://www.bloomberg.com/news/articles/2016-01-31/barclays-credit-suisse-to-pay-154-3-million-in-dark-pool-deals

5. Barclays is most exposed to Brexit turmoil, warn analysts- http://www.telegraph.co.uk/business/2016/06/13/barclays-is-most-exposed-to-brexit-turmoil-warn-analysts/

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