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Barclays SWOT & PESTLE Analysis

ID : 52233753| Sep 2019| 15 pages


Business Sector :Banking and Financial Services

Operating Geography :United Kingdom, Europe, Global

About Barclays PLC :

Barclays is a British multinational investment bank and financial services company, founded in 1690. It is headquartered in London. With operations spread out over more than 50 countries with around 4,750 branches. The bank primarily focuses on four sectors- Investment Management, Wealth Management, Personal Banking and Corporate Banking. It operates under 2 businesses: Barclays UK and Barclays International. Initially starting off as a goldsmith banking business, over the years spread its wings to become a nationwide bank. Barclays is credited with deploying the world's first cash dispenser in 1967. As of 2019, Barclays employs approximately 140,000 people globally. It is listed on London Stock Exchange and has a secondary listing on New York stock exchange. The banking MNC is also a constituent of the FTSE 100 Index. It ranks #297 in Forbes list by market capitalization & #20 by assets.
Its philosophy is to “Create opportunities to rise”. Its strategy is to build on its strength as a transatlantic consumer, corporate and investment bank anchored in the two home markets of the UK and the US. Barclays USP or unique selling proposition lies in being a heritage bank with over three centuries of banking experience sustaining the test of time against multiple financial crises, international conflicts, and the agricultural, industrial and now technological revolutions.

Barclays PLC Revenue :

‎‎£ 21.136 billion (FY ending 31st Dec, 2018) (y-o-y growth approximately 0%) ‎
£ 21.076 billion (FY ending 31st Dec, 2017) (y-o-y growth approximately 0%) ‎
£ 21.451 billion (FY ending 31st Dec, 2016)

Competitive Analysis of Barclays PLC

The SWOT analysis for Barclays is presented below:
1. Strong presence in the global market
2. Diverse portfolio of businesses
3. Brand visibility
4. Constant Innovations to adapt to changing business environment
1. History of controversies
2. Restructuring losses due to Challenging macroeconomic environment
1. Market opportunities in growing economies
2. Online banking opportunities
3. Block chain revolution to speed up trade finance
1. Impact of political uncertainties
2. Treasury and capital risks
3. Fierce competition in market
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Detailed SWOT Analysis of Barclays PLC



1. Strong presence in the global markets: Barclays PLC has a strong presence as it is globally recognized as a player capable of dominating the market evident by the figures mentioned in its statements. Its financial center in New York has strengthened its global reach. The diversified product portfolio & global contact centers have helped in leveraging growth opportunities in international markets by improving customer support. It has increased its banking fee share in Corporate and Investment Banks and Consumer, Cards and Payments business which will benefit it through increase in income. In UK, Barclays recorded a lending of £63 billion to UK businesses and its Relationship NPS increased to +17 in FY2018. Barclays UK contributed to £7.4 billion of Income, having 24 million customers and clients as of FY2018. Barclays International contributed to £14 billion of Income in FY2018. Barclays is also a leading provider of credit cards and lending in the Nordics region through its EnterCard joint venture with Swedbank. Barclays PLC currently has operations in over 50 countries, hence strengthening its position as leading global player.

2. Diverse portfolio of businesses: Barclays PLC has its businesses in many domains and the business structure includes Personal Banking, UK Cards, Wealth, Entrepreneurs & Business Banking (Barclays UK) ;Corporate & Investment Bank, Consumer, Cards & Payments, Barclaycard & Wealth International (Barclays International).The group offers its services to individuals, small and medium-sized businesses, large corporates and multinational companies, financial institutions and banks, institutional investors, funds, sovereign institutions and governments. They also offer innovative digital and technological capabilities, funding for purchases and growth and financial and business support risk management, business management services. It will also help in efficiency delivery of cross-group synergies. This has helped the group generate long term sustainable returns which is reflected in its Group Return on Tangible Equity of 8.5% in FY2018.

3. Strong brand visibility globally: Barclays has worked on strengthening its brand visibility. Due to various charity events and sponsorship deals (the most important being the sponsorship of one of the most famous sports league in the world, English Premier League), the brand recognition and visibility has increased bounds and leaps over time. The skills and expertise in delivering superior services to the clients have established trust. The brand has made a reputation for safe investment & cash management which had supported its strong, well-funded and diversified balance sheet.

4. Constant Innovations to adapt to changing business environment: Innovation in products and services aids cost efficiency, access to finance and generates dividends for investors and returns to the group as more customers’ needs for on-the-go services and mobility are tapped. It developed a new ‘contactless cash’ withdrawal option in its ATMs in 2017 to increase its digital footprint. They have extended their cheque imaging pilot program to other banks which will allow more than 243,000 customers to pay in cheques instantly irrespective of their location. Their Insurance Instant Price service will provide instant price quotes to nearly 1 million customers. This has increased its consumer base to 24 million customers. The group is leveraging its data to tap on more consumer needs. It contributed to group’s total financing volumes which grew by 4% in 2017. Further as of end 2018, 6.2 million customers use the Barclays app to manage their finances.


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This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Barclays PLC Analysis Report

1. Barclays Website -

2. Barclays Annual Report 2018 -

3. Barclays Annual Report 2017 -

4. Barclays Who We Are -

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Barclays SWOT & PESTLE Analysis - SWOT & PESTLE.COM

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In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Barclays SWOT and PESTLE analysis has been conducted by Ankur Kumar and reviewed by senior analysts from Barakaat Consulting.

Copyright of Barclays SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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