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Barilla Group SWOT and PESTLE Analysis

ID : 521656253| Mar 2023| 21 pages

COMPANY PROFILE -Barilla Group

Business Sector :Food & Food Processing

Operating Geography :Italy, Europe, Global

About Barilla Group :

Barilla Group is an Italian food company that specializes in the production of pasta, sauces, and bakery products. The company was founded in 1877 and is headquartered in Parma, Italy. Barilla is a family-owned company and is one of the largest food companies in the world. As of early 2023, Barilla Group has over 8,727 employees and operates in more than 100 countries worldwide. Barilla Group is renowned for its high-quality pasta and sauce products. In 2021, Barilla Group was awarded the "Best Private Label Supplier" award at the Private Label Manufacturers Association (PLMA) International Salute to Excellence Awards. The company has also been recognized for its commitment to innovation and sustainability, receiving awards from organizations such as the Dow Jones Sustainability Index and the Carbon Disclosure Project.

The USP of Barilla Group lies in it being one of the largest pasta and bakery product manufacturers in the world. Barilla Group’s mission statement reads, "To bring happiness to people's lives through good, healthy, and sustainable food, while promoting a culture of excellence, respect, and responsibility across our entire value chain." Its vision statement reads, "To be the world's leading pasta and food company, recognized for our commitment to quality, innovation, and sustainability, and for our ability to meet the diverse needs and preferences of our customers in every part of the world."

Barilla Group Revenue :


€ 3,936 million – FY ending 31st December 2021
€ 3,890 million – FY ending 31st December 2020

Competitive Analysis of Barilla Group

SWOT
PESTLE
The SWOT analysis for Barilla Group is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. Highly diversified portfolio of brands
2. Significant investments in R&D to produce nutritionally effective products
3. Sustainable supply chain management and relations with the local territory
4. World’s leading pasta maker with significant market share
5. Geographical footprint across countries
1. Accusation of using misleading labelling to advertise
OpportunitiesThreats
1. Strategic acquisitions to enhance portfolio growth
2. Entering into premium pasta line in wake of increase in health-conscious consumers
3. Partnership to support e-commerce growth and foray into D2C
4. Investments to facilitate capacity expansion
1. Tight global wheat supplies and soaring raw material prices are creating challenges
2. Fierce competition in dry pasta segment
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Detailed SWOT Analysis of Barilla Group

Strength

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Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

1. Tight global wheat supplies and soaring raw material prices are creating challenges: Tight global wheat supply and rising raw material prices pose challenges for Italian pasta producer Barilla while also highlighting food system instability. In recent months, intense heat has shrivelled wheat harvests throughout the world's most major export centres, catching trade corporations off guard and leaving purchasers facing shortages and likely output cuts at flour mills. According to Barilla, the situation is now exceedingly unstable, with limited space for flexibility due to high raw material, energy, packaging, and shipping expenses. Barilla will have significant challenges in 2023, as a result.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

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References used in Barilla Group SWOT & PESTLE Analysis Report

1. Annual Report - https://www.barillagroup.com/media/filer_public/4b/4b/4b4bbdd3-5268-4c6a-96a3-eabc630e99f4/financial_report_2021_en.pdf
2. World's Largest Pasta Production Plant a Showcase for Integrated Robotics and Sustainable Distribution - https://www.roboticstomorrow.com/article/2022/06/2022-top-article-worlds-largest-pasta-production-plant-a-showcase-for-integrated-robotics-and-sustainable-distribution/18989
3. Our position on what is taking place in Ukraine - https://www.barillagroup.com/en/press-room/press-releases/our-position-what-taking-place-ukraine/
4. Poor harvest and price spike for durum wheat threaten pasta supply - https://www.fooddive.com/news/poor-harvest-and-price-spike-for-durum-wheat-threaten-pasta-supply/606423/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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