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Barnes and Noble SWOT and PESTLE Analysis

ID : 521078653| Feb 2023| 18 pages

COMPANY PROFILE -Barnes & Noble

Business Sector :E-Commerce

Operating Geography :United States, North America, Global

About Barnes & Noble :

Barnes & Noble is an American book retailer. It's a Fortune 1000 corporation. It primarily operates through its Barnes & Noble Booksellers bookstore chain. The company's headquarters are located at 122 Fifth Avenue in Manhattan. In 1886, Barnes & Noble was founded as Arthur Hinds & Company, and the name was changed to Barnes & Noble in 1917. Customers recognise the brand for its huge retail locations, many of which include a café that serves Starbucks coffee and other refreshments. Books, periodicals, newspapers, DVDs, graphic novels, presents, games, toys, music, and Nook e-readers and tablets are all sold in the majority of stores. In addition to its retail locations and other businesses, Barnes & Noble has a publishing division as well. The company also provides several comprehensive, user-friendly stores, such as Audiobooks, Award Winners, Libros en Espaol, and Bargain Books. This American book retailer has a huge selection of books. B&N Studio has hundreds of video author interviews, Emmy-winning documentaries, and its weekly book show popular as Tagged! In recent years, the company has added additional product lines, growing its online Toys & Games store, as well as a Magazines store with thousands of subscriptions to rare and hard-to-find titles. In September 2021, the firm announced the reopening of a new store in Peoria.
Barnes & Noble's USP lies in it being the largest bookseller in the United States with the most retail locations, and it has a dominant position in the media sector. The mission statement of the company reads, "To operate the best omni-channel speciality retail business in America, helping both our customers and booksellers reach their aspirations while being a credit to the communities we serve"

Barnes & Noble Revenue :


$1,433.9 million - FY ending 31st March 2020 (y-o-y growth -22.5%)
$1,851.1 million - FY ending 31st March 2019

Competitive Analysis of Barnes & Noble

SWOT
PESTLE
The SWOT analysis for Barnes & Noble is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong retail presence across North America
2. Globally recognized brand with good customer loyalty
3. Good performance on Corporate Equality Index
4. B&N Cafes have high sales volumes and footfall
1. Failed to successfully compete with e-commerce giants
2. Unimpressive performance of separately traded B&N Education
3. Consistently falling revenues and poor financial performance
OpportunitiesThreats
1. Expand Digital segment offerings and customer base
2. Enter into strategic partnerships with universities and colleges
3. Capture e-commerce market through new e-commerce platform
1. Disruptions in educational calendar due to COVID-19
2. Loss of revenues from piracy of digital and print materials
3. B&N Education business is highly seasonal
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Detailed SWOT Analysis of Barnes & Noble

Strength

1. Strong retail presence across North America : Barnes and Noble has a rich history that can be traced back to 1873 although it officially became Barnes and Noble in 1971 when bookseller Leonard Riggio acquired it and opened the first flagship Barnes and Noble store in Fifth Avenue, Manhattan, New York. Soon Barnes and Noble became the largest retail bookseller in the world. As of 2021, the company operates more than 699 bookstores across 50 states and they also own one of the world’s leading e-commerce book sites, BN.com. Between their retail bookstores and online platform, Barnes and Noble sells approximately 155 million physical books every year. They are also America’s second largest retailer of magazines, selling over 5,500 magazine titles and 1,000 newspapers. Barnes and Noble Education also has operations in India where they sell study materials, educational content, both physical and online. India’s thriving educational atmosphere is good for sales and raising profits.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Expand Digital segment offerings and customer base : The COVID-19 pandemic disrupted all business segments and adversely affected revenues of the book industry. Stores were shut down in most states due to government orders to control the spread of the virus. Barnes and Noble is mainly a physical presence, with bookstores across North America. B&N Education also has several bookstores across colleges and universities. With campuses closed, students are relying on online modes of study and e-study materials. Barnes and Noble’s online platform, Student Brands is a subscription-based service that provides writing services for students. As of 2020, Student Brands had a growing user base of 100,000 learners across different countries. Sites under Student Brands include: bartleby.com, 123HelpMe.com, PaperRater.com, StudyMode.com. Foreign sites are TrabalhosFeitos.com, Etudier.com and Monografias.com in Brazil, France, and Mexico respectively. These online study platforms use a mix of data analytics and AI to supplement students’ learning across a digital platform. Barnes and Noble should focus on expanding these services in the near future as online mode of study has become an integral part of almost every student’s life.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • NOOK Digital
  • SparkNotes
  • Paper Source
  • Sterling Publishing
  • Tikatok LLC
  • FuncoLand
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TABLE OF CONTENTS
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References used in Barnes & Noble SWOT & PESTLE Analysis Report

1. Barnes & Noble Introduces NOOK GlowLight 4 - https://www.barnesandnobleinc.com/press-release/barnes-noble-introduces-nook-glowlight-4/
2. Quick Facts - https://www.barnesandnobleinc.com/about-bn/quick-facts/
3. Barnes & Noble Revenue Decreases Again - https://www.forbes.com/sites/ellenduffer/2018/03/31/barnes-noble-revenue-decreases-again/?sh=7b0f950b2f5e
4. Our work makes the world work - https://fortune.com/company/barnes-noble/
5. Barnes & Noble College Announces Strategic Partnership with the University of Notre Dame - https://investor.bned.com/investor-relations/news-and-events/news/press-release-details/2021/Barnes--Noble-College-Announces-Strategic-Partnership-with-the-University-of-Notre-Dame/default.aspx
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Barnes & Noble SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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