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BASF SWOT & PESTLE Analysis

ID : 52518953| Aug 2021| 15 pages

COMPANY PROFILE -BASF

Business Sector :Chemicals

Operating Geography :Germany, Europe, Global

About BASF :

BASF is world’s leading chemical company based out of Ludwigshafen, Germany. BASF stands for Badische Anilin- und SodaFabrik (German for “Baden Aniline and Soda Factory”) and was founded by Friedrich Engelhorn in 1865 in Mannheim. It has 12 divisions which are into six segments based on their business models and the divisions bear operational responsibility which are further organized based upon sectors or products. The six segments include: Chemicals, Materials, Industrial solutions, Surface Technologies, Nutrition & Care, and Agricultural Solutions. They manage their 54 global and regional business units and develop strategies for the 86 strategic business units. For financial reporting purposes, they organize the regional divisions into four regions: Europe; North America; Asia Pacific; South America, Africa, Middle East. BASF has more than 117,000 employees, 6 verbund sites and 376 additional production sites globally as of 2020. In August 2021, BASF’s Irgastab supported LOTTE Chemical, a Korean-based chemical company, to deliver world-class medical polypropylene for syringes used in Covid-19 vaccines. The company ranks 134 in 2021 Fortune 500.
BASF’s purpose is that “We create chemistry for a sustainable future”. The USP of the company lies in the fact that it is the largest and most innovative chemical company of the world.

BASF Revenue :


€59,149 million – FY ending December 31st 2020
€59,316 million – FY ended December 31st 2019

Competitive Analysis of BASF

SWOT
PESTLE
The SWOT analysis of BASF is presented below:
Strengths
Weaknesses
1. Consistently strong financial performance
2. Portfolio focused towards innovative and growing businesses
3. New and upgraded segment structure
4. Agile and customer focused
5. Established Verbund system one of BASF’s greatest strengths
1. Operations impacting environment
2. Brand Image Impacted after Chromium spill in Hannibal
Opportunities
Threats
1. CO2 Neutral Growth
2. Electromobility – a strong growth market
3. Highly Competitive R&D
4. Surging Demand for Petrochemicals
5. Agricultural Solutions having huge potential in the future
1. Corporate Governance and Compliance
2. Competition from other major players
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of BASF

Strength

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Weakness

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Opportunity

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Threat

1. Corporate Governance and Compliance: BASF is into the business of chemicals, production materials and agricultural solutions mainly, and these sectors of businesses come under heavy government regulations and compliance issues. Although, BASF has a specific code of conduct which forms the core of their compliance program and they have more than 33,500 participants in compliance training and they conducted around 75 internal audits last year. Their code of conduct takes care of many activities like money laundering, corruption, conflicts of interest, protection of data privacy and anti-trust legislation. But since these businesses are always under government’s radar and bound to international regulatory changes, it is difficult to have a fixed strategy to deal with these requirements and this puts BASF and other such organizations to be always ready and prepared to handle such intricacies. These requirements sometimes may drain the organizations of their resources and money which could have utilized elsewhere.

2. Competition from other major players: There are many companies who are giving a tough competition to BASF like Syngenta, FMC, Exxon Mobil, SABIC and Bayer. They might be behind BASF in terms of revenue by a large number; however, given the dynamics of the sector, anything is possible. Also, with a lower threat of new entrants because of economies of scale, the existing players still make it even more difficult to capitalize against each other. In every business markets of BASF, there is always another big player to dilute the market capitalization of BASF e.g. in India, TATA Chemicals is a big threat for BASF as it has almost 10 times the assets than BASF, other companies like Vinati Organics have more than 40% of market capitalization than BASF and also there are companies like Guj Flouorchem which has twice the net profits that BASF made in last year.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Key Business Segments / Diversification :

BASF
Chemicals Materials Industrial Solutions Surface Technologies
Nutrition & Care Agricultural Solutions

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Solvay’s polyamide businessPolyamide2019AcquisitionThe acquisition will complement BASF’s engineering plastics portfolio, enhance the access to key growth markets and strengthen the value chain through backward integration
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check Out Analysis of Other Relevant Companies

References used in BASF SWOT & PESTLE Analysis Report

1. Annual Reports - https://www.basf.com/in/en/who-we-are/india-investor-relations/annual-reports/annual-reports-basf-india.html

2. Eni and BASF launch joint R&D initiative to reduce the CO2 footprint of the transportation sector - https://www.basf.com/global/en/media/news-releases/2021/07/p-21-265.html

3. BASF and Porsche partner to develop high-performing lithium-ion battery for electric vehicles - https://www.basf.com/global/en/media/news-releases/2021/07/p-21-262.html

4. BASF Venture Capital invests in Indian hydroponics pioneer UrbanKisaan - https://www.basf.com/global/en/media/news-releases/2021/07/p-21-259.html

5. BASF and Givaudan get OECD approval for first animal-free toxicology testing - https://www.premiumbeautynews.com/en/basf-and-givaudan-get-oecd,18725

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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BASF SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). BASF SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/basf/ [Accessed 08 Dec, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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BASF SWOT and PESTLE analysis has been conducted by Akansha Chaudhary and reviewed by senior analysts from Barakaat Consulting.

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