Bausch Health Companies SWOT and PESTLE Analysis

Strength

1. Bausch + Lomb’s fully integrated eye-health business helps it maintain an edge over competition: Bausch+Lomb's 165 year legacy and the fully integrated nature of the eye-health business helps it maintain a competitive edge over competition and create value for the parent company. The eye-health business has contributed to 42%, 43% and 41% to the company's total revenue in FY 2019, 2018 and 2017 respectively. Across Vision Care, Surgical, Consumer and Ophthalmology Rx divisions, the company has an established line of eye care services and products that will take care of all the customer needs and thus positions the company in a competitive position in all areas of eye-health market. This also means that Bausch+Lomb is comfortably placed to take advantage of emergence of any immediate trend or disease in any aspect of eye care.

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Weakness

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Opportunity

1. Increased screen time arising from COVID-19 leading to hiked attention to eye care: COVID-19 pandemic has significantly altered the ways a society works. Lockdowns, restrictions on travel, social distancing regulations, work from home culture, have all contributed to a steep decrease in outdoor activities and an immense increase in screen time. In a survey conducted by OLX India, it was found that the screen time of children, in the age group of 5 to 15 years, had increased by 100% due to the COVID-19 pandemic. Similar trends have been observed across professions and this has led to an increased attention on eye health. People have started using eye care products not only after they start developing issues, but also as a precautionary measure. This bodes very well for Bausch + Lomb which has a fully integrated eye-health business.

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Threat

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Political

1. Uncertainity regarding COVID relief bill in the USA: The COVID-19 relief bill is lying in limbo in the USA and that has put millions of Americans at the risk of poverty and homelessness. Unemployment benefits could potentially be cut down for many and coupled with rising unemployment, the economically weak sections of the society have become highly vulnerable. The consumer sentiment even among those who have a job, is quite skeptical and people are trimming down on expenses. This has significant implications for Bausch Health since nearly 60% of the company’s revenues come from the country. There could be a reduction in sales of OTC drugs and the present situation could further prolong or delay the revival of stock prices of the company in NYSE, which had plunged by nearly 50% since the start of the year.

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Economic

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Social

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Technological

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Legal

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Environmental

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