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Bayer SWOT and PESTLE Analysis

ID : 52230253| Feb 2023| 21 pages

COMPANY PROFILE -Bayer AG

Business Sector :Chemicals, Agrichem, Life Sciences, Pharmaceuticals,

Operating Geography :Germany, Europe, Global

About Bayer AG :

Bayer AG founded in 1863 is a German company that works within the fields of chemical, pharmaceutical, life sciences, crop science and animal health. The headquarters are located in Leverkusen, Germany. The first ever product manufactured by the chemical czar was acetylsalicylic acid which was later registered under the name of Aspirin that became its most popular product. The pharmaceutical segment of the company focuses its researches mainly in the fields of cardiology, oncology, gynecology, radio-pharmacology, hematology and ophthalmology. The consumer health segment manufactures over the counter drugs for segments like dermatology, dietary supplement, analgesic, gastrointestinal, cold, allergy, sinus and flu, and sun protection. Veterinary products are manufactured by the Animal Health division while seeds and crop protection solutions are developed by the Crop Science segment. The company has about 99,637 employees as of early 2022.

Bayer’s mission statement reads “We leverage science to address these societal needs – with the ultimate goal to improve people’s lives.” The vision of the company is “to be the world's leading integrated chemical and pharmaceutical company, with core competencies in health care, agriculture, plastics, and specialty chemicals.” The tagline of the company is "science for a better life."

Bayer AG Revenue :


€ 44,081 million - FY ending Dec 31, 2021
€ 41,400 million - FY ending Dec 31, 2020

Competitive Analysis of Bayer AG

SWOT
PESTLE
The SWOT analysis for Bayer is presented below:
Strengths
Weaknesses
1. Global reach and strong business distribution
2. Global leader in health & nutrition
3. Strong focus on R&D for improvement of products
4. A dedicated and trained workforce
5. Consistently growing financial performance from the last 5 years
1. Embroiled in lawsuits and patent disputes
Opportunities
Threats
1. Growing concerns of health due to pandemic leading to increase in demand for healthcare
2. Growing world population and the resulting higher demand for food
3. Potential partnerships with governmental organisation
1. Unfavorable patent laws across jurisdictions
2. Stringent regulatory environment impact costs
3. Threats from product counterfeiting
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Bayer AG

Strength

1. Global reach and strong business distribution: Bayer Group comprises of 392 consolidated companies operating in 87 countries with a strong and integrated distribution system. With more than 150 years of experience, the Company has developed leading competencies in the areas of health care and agriculture. The company has structured its operations across three main divisions - Pharmaceuticals, Consumer Health and Crop Science. Bayer’s Animal Health division is the new focus division which develops products and solutions for the prevention and treatment of diseases in domestic animals.

2. Global leader in health & nutrition: Bayer is a global leader in health & nutrition and is well-positioned across its businesses. The company’s crop science division has been growing steadily and outraced competition over the last five years on average. The German multinational pharmaceutical and life sciences company boasts of a leading portfolio of seed & traits, crop protection and digital farming. Xarelto and Eylea are some of the marquee brands from the MNC’s stable. The Company’s pharma division has been one of the fastest growing businesses across the span of last five years A number of innovations have been successfully developed in areas of unconquered, unexplored medicine fields. These have helped the company emerge as one of the biggest pharma companies of the world. It also holds the distinction of gaining positions in 7 of the Top 10 OTC Markets in the consumer health segment.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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Key Business Segments / Diversification :

Bayer AG
Pharmaceuticals Consumer Health Crop Science
Animal Health
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References used in Bayer AG SWOT & PESTLE Analysis Report

1. Annual Report - https://www.bayer.com/sites/default/files/2022-03/Bayer-Annual-Report-2021.pdf
2. $45 Million Roundup Weed Killer Settlement: There's Only a Week Left to File A Claim - https://www.cnet.com/personal-finance/45-million-roundup-weed-killer-settlement-youve-only-got-a-week-to-file-a-claim/
3. Essure problems cost Bayer $413 million last year alone - https://www.modernhealthcare.com/article/20170222/NEWS/170229972/essure-problems-cost-bayer-413-million-last-year-alone#:~:text=Litigation%20involving%20the%20permanent%20sterilization,its%20annual%20report%20released%20Wednesday
4. Bayer partners with SFAC to form 50 specialized FPOs - https://eng.ruralvoice.in/latest-news-24/bayer-partners-with-sfac-to-form-50-specialized-fpos.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Bayer SWOT analysis has been conducted by Hakimuddin Chowdhury and reviewed by senior analysts from Barakaat Consulting.

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