COMPANY PROFILE -Bayer AG
Business Sector :Chemicals, Agrichem, Life Sciences, Pharmaceuticals,
Operating Geography :Germany, Europe, Global
About Bayer AG :
Bayer AG founded in 1863 is a German company that works within the fields of chemical, pharmaceutical, life sciences, crop science and animal health. The headquarters are located in Leverkusen, Germany. The first ever product manufactured by the chemical czar was acetylsalicylic acid which was later registered under the name of Aspirin that became its most popular product. The pharmaceutical segment of the company focuses its researches mainly in the fields of cardiology, oncology, gynecology, radio-pharmacology, hematology and ophthalmology. The consumer health segment manufactures over the counter drugs for segments like dermatology, dietary supplement, analgesic, gastrointestinal, cold, allergy, sinus and flu, and sun protection. Veterinary products are manufactured by the Animal Health division while seeds and crop protection solutions are developed by the Crop Science segment. The company has about 99,637 employees as of early 2022.
Bayer’s mission statement reads “We leverage science to address these societal needs – with the ultimate goal to improve people’s lives.” The vision of the company is “to be the world's leading integrated chemical and pharmaceutical company, with core competencies in health care, agriculture, plastics, and specialty chemicals.” The tagline of the company is "science for a better life."
Bayer AG Revenue :
€ 44,081 million - FY ending Dec 31, 2021
€ 41,400 million - FY ending Dec 31, 2020
Competitive Analysis of Bayer AG
The SWOT analysis for Bayer is presented below:
Strengths | Weaknesses |
1. Global reach and strong business distribution
2. Global leader in health & nutrition
3. Strong focus on R&D for improvement of products
4. A dedicated and trained workforce
5. Consistently growing financial performance from the last 5 years
| 1. Embroiled in lawsuits and patent disputes |
Opportunities | Threats |
1. Growing concerns of health due to pandemic leading to increase in demand for healthcare
2. Growing world population and the resulting higher demand for food
3. Potential partnerships with governmental organisation
| 1. Unfavorable patent laws across jurisdictions
2. Stringent regulatory environment impact costs
3. Threats from product counterfeiting
|
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Detailed SWOT Analysis of Bayer AG
Strength
1. Global reach and strong business distribution: Bayer Group comprises of 392 consolidated companies operating in 87 countries with a strong and integrated distribution system. With more than 150 years of experience, the Company has developed leading competencies in the areas of health care and agriculture. The company has structured its operations across three main divisions - Pharmaceuticals, Consumer Health and Crop Science. Bayer’s Animal Health division is the new focus division which develops products and solutions for the prevention and treatment of diseases in domestic animals.
2. Global leader in health & nutrition: Bayer is a global leader in health & nutrition and is well-positioned across its businesses. The company’s crop science division has been growing steadily and outraced competition over the last five years on average. The German multinational pharmaceutical and life sciences company boasts of a leading portfolio of seed & traits, crop protection and digital farming. Xarelto and Eylea are some of the marquee brands from the MNC’s stable. The Company’s pharma division has been one of the fastest growing businesses across the span of last five years A number of innovations have been successfully developed in areas of unconquered, unexplored medicine fields. These have helped the company emerge as one of the biggest pharma companies of the world. It also holds the distinction of gaining positions in 7 of the Top 10 OTC Markets in the consumer health segment.
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Weakness
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Opportunity
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Threat
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The PESTLE / PESTEL analysis for Bayer is presented below:
Political | Economical |
1. Varying taxation policy and subsidy policy from ministry to ministry and product to product | 1. Strong GDP growth in emerging markets
2. Fluctuations in the foreign currency exchange
|
Social | Technological |
1. Lending expertise and resources to combat the spread of the novel corona Virus
2. Increase in social value of health improvements
3. Demographic change impacting health care systems
| 1. Strengthening technology through R&D
2. Leveraging data, advanced analytics and artificial intelligence in pharma
|
Legal | Environmental |
1. Compliance with the rules and regulations of the countries
2. Involvement in major lawsuits
| 1. Ecological and economic approach to raw materials |
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Detailed Pestle Analysis of Bayer AG
Political
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Economic
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Social
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Technological
1. Strengthening technology through R&D: Bayer’s R&D division has already given exceptional products in past like Aspirin, Rennie, Poncho, etc. and continues for the same. Seeing the expenses from the annual report, the company incurs on R&D across geographies. The total spends in R&D in 2021 stood at €5.4 billion. Bayer considers innovation as its cornerstone of its mission “Science for a Better Life”, a core element in their strategy. It is equipped with the latest technology and is constantly upgraded. They work within a network of alliances with start-ups, academic institutes, industry, suppliers and other partners. Bayer signed a cooperation agreement with with Jennifer Doudna, founder of Mammoth Biosciences, to gain access to cutting-edge gene editing technologies. It is prepared for the future because it has one of the top cell and gene therapy platforms in the business. Additionally, it made significant strides in the creation of its late-stage pharmaceutical pipeline and the introduction of our promising products. Its cardiovascular drugs Verquvo and Kerendia, as well as the development candidate elinzanetant for women's healthcare, are the most notable examples here.
The remaining section of “Technological” is available only in the 'Complete Report' on purchase.
Legal
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Environmental
This section is available only in the 'Complete Report' on purchase.
Key Business Segments / Diversification :
Bayer AG
Pharmaceuticals Consumer Health Crop Science
Animal Health
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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Check Out Analysis of Other Relevant Companies
References used in Bayer AG SWOT & PESTLE Analysis Report
1. Annual Report - https://www.bayer.com/sites/default/files/2022-03/Bayer-Annual-Report-2021.pdf
2. $45 Million Roundup Weed Killer Settlement: There's Only a Week Left to File A Claim - https://www.cnet.com/personal-finance/45-million-roundup-weed-killer-settlement-youve-only-got-a-week-to-file-a-claim/
3. Essure problems cost Bayer $413 million last year alone - https://www.modernhealthcare.com/article/20170222/NEWS/170229972/essure-problems-cost-bayer-413-million-last-year-alone#:~:text=Litigation%20involving%20the%20permanent%20sterilization,its%20annual%20report%20released%20Wednesday
4. Bayer partners with SFAC to form 50 specialized FPOs - https://eng.ruralvoice.in/latest-news-24/bayer-partners-with-sfac-to-form-50-specialized-fpos.html
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