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Bertelsmann SWOT & PESTLE Analysis

ID : 52144353| Sep 2020| 15 pages

COMPANY PROFILE -Bertelsmann

Business Sector :Media & Entertainment

Operating Geography :Europe, Germany, Global

About Bertelsmann :

Bertelsmann is an international media services and education company that was founded in 1835 and has operations in 50 countries, with 117,000 employees. It is one of the biggest mass media companies in the globe, with revenues of € 17.1 billion in 2017. It is headquartered in Gütersloh, Germany.

Bertelsmann Revenue :


€ 17,190 million – FY ended Dec 31, 2018 (year-on-year growth of 1.7%)
€16,950million– FY ended Dec 31, 2017

Competitive Analysis of Bertelsmann

SWOT
PESTLE
The SWOT Analysis for Bertelsmann is presented below:
Strengths
Weaknesses
1. Diversified product portfolio
2. Leading Market positions
3. Global operations
4. Corporate culture
5. Digital growth
1. Exposure to the European market
Opportunities
Threats
1. Growing economies
2. Increase in Income levels
3. Leveraging mergers &acquisitions
1. Intense competition
2. Increase in cost of paper
3. Fall in e-book industry
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Detailed SWOT Analysis of Bertelsmann

 

Strength

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Weakness

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Opportunity

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Threat

1. Intense Competition: Bertelsmann being a mass media organization has interests in a lot of sectors. Thus, it faces immense competition from global companies as well as local firms. Its principal competitors include Axel Springer, Lagardere, ProSiebenSat.1 Media, and R.R.Donnelley. Competition pressures greatly impact prices and thereby impacting the company’s profit and market share.

2. Increase in cost of paper: One of the core businesses of Bertelsmann is the publication of books, printing of newspapers and magazines, and as such its competitiveness depends on the cost of paper. The price of paper is on a rise, and as such will increase the final price of its products as well. This is a major threat for Bertelsmann, as it could mean decrease in the sales of its products, there by driving down profit margins.

3. Fall in e-book industry: Only 5 years ago; experts predicted a decline in the book industry, with the rise of I-pads, Kindle and other online reading devices. But, actually there is an opposite trend now. With the increase in rise of e-books and in the US alone, the share of e-books sales fell to 20%. While, the physical books’ sales rose over 4.8% to $2 billion. Bertelsmann has over 115,000 audio-books and e-books in its rank, and this could be less important than many people predicted. The Global sales of e-books will account for less than 25% of the industry turnover in 2020, whereas for books will be $46 billion for the next three years.

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References used in Bertelsmann SWOT & PESTLE Analysis Report

1. Bertelsmann - https://www.bertelsmann.com/company/company-profile/
2. Bertelsmann Annual Report 2015 - https://www.bertelsmann.com/media/investor-relations/annual-reports/annual-report-2015-financial-information.pdf
3. Bloomberg: https://www.bloomberg.com/news/articles/2017-01-26/german-media-giant-betting-on-ink-and-paper-as-e-books-falter
4. Bertelsmann: https://www.bertelsmann.com/media/news-und-media/downloads/161001-unternehmenspraesentation-2016-engl-2.pdf

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Bertelsmann SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Bertelsmann SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bertelsmann/ [Accessed 20 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Bertelsmann SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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