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Beyond Meat SWOT & PESTLE Analysis

ID : 52889453| Apr 2021| 15 pages

COMPANY PROFILE -Beyond Meat

Business Sector :Food Processing

Operating Geography :United States, North America

About Beyond Meat :

Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes headquartered in El-Segundo, California. The company was established by Ethan Brown in 2009. The company have 27,000 several points of distribution for their products in the United States and is rolling out their products to fifty international markets, partnering with Tesco in the UK and Tim Hortons and A&W in Canada. Beyond Meat has products designed to emulate beef, meatballs, ground meat, and pork sausage links and patties. In November 2020, Beyond Meat announced its alliance with McDonald's for expansion of the McPlant option, a plant-based patty and chicken substitute and it started testing the McPlant in Denmark and Sweden in February 2021. In February 2021, the company announced its collaboration with PepsiCo to develop snacks and beverages made from plant-based protein and also started a partnership with McDonald's and Yum Brand with an objective to bring new choices to the food menu, such as the McPlant Burger and the plant-protein based pizza toppings, chicken alternatives and possibly taco fillings for Yum Brands' restaurants KFC, Taco Bell and Pizza Hut.
Beyond Meat's Unique Selling Proposition or USP lies in bringing innovation to the food palette and enjoying a huge customer base and brand recognition. The company's mission statement reads, "We believe there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our health and the health of our planet".

Beyond Meat Revenue :


$406.7 million – FY ended 31st December 2020
$297.8 million – FY ended 31st December 2019

Competitive Analysis of Beyond Meat

SWOT
PESTLE
The SWOT analysis for Beyond Meat is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Nutritious products without any genetically modified ingredients in contrast to additives in the meat industry
2. Good replication of meat in all aspects, including nutrition, flavor and appearance
3. Corporate partnerships with large restaurant and fast-food chains
1. Lack of variety in the products offered, with notable absence of lamb or seafood options
2. Earnings of beyond meat missing expectations for consecutive quarters, lowering the stock price
3. Lack of presence in the global arena with the particular absence in china
Opportunities
Threats
1. Global meat alternative market is expected to see a meteoric rise to $ 27.8 Billion by 2025
2. Vegan meat or meat alternatives are much cheaper to produce than animal meats, giving scope for increased profitability
3. Rise in adoption of veganism in developed countries, with a 600% increase in vegan population in three years
1. Growing concerns over animal welfare & environment impact of meat production
2. Social constraints in the form of stereotypes that only meat makes people strong
3. Very competitive alternative foods markets, with even traditional meat companies entering the fray
4. Covid-19 crisis is affecting the employment rates, which is severely affecting consumption rates of vegan meats
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Beyond Meat

Strength

1. Nutritious products without any genetically modified ingredients in contrast to additives in the meat industry: Beyond Meat makes all of their products from solely natural ingredients, like plant protein, soy and other plant-based products. This is a big strength for the company as it gives Beyond Meat the ability to manufacture its products from existing plant-based products, which is a great way to increase the trust of the customer in the brand. The company is also able to avoid the criticism of using genetically modified products in any of their vegan meat offerings. GMOs in vegan meats have been a source of criticism for the industry since inception. By shifting to a completely natural plant-based ingredient list, Beyond Meat is able to create a point of differentiation within the vegan meat industry for itself. This gives the company the extra edge that is needed to stay ahead of the competition. This is also an advantage that Beyond Meat has over animal meat products, as the animal meat industry has been riddled with controversy surrounding the use of artificial additives in the livestock feed.

2. Good replication of meat in all aspects, including nutrition, flavour and appearance: With the use of cutting-edge technologies and extensive research and development over many different disciplines, Beyond Meat has been able to successfully replicate the taste, texture and nutrition of conventional meat products. This is a very formidable strength of the company because of the fact, that the most important target customer group for Beyond Meat are conventional meat eaters who may likely switch from the traditional animal-based milk to a vegan or plant-based meat source. These meat eaters who are probably on the fence about choosing between conventional animal-based or vegan plant-based protein sources will be looking for good replication both in terms of flavour and consistency and also in terms of the nutritional aspects provided by both the options. Beyond meat has an advantage in this aspect as it is successfully able to replicate all properties of conventional meat without involving any animal protein or additive.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The Beyond Meat SWOT and PESTLE Analysis report will offer the following:
  • Beyond Meat SWOT and PESTLE analysis report demonstrates an understanding of the complex internal and external factors shaping the brand and its operations.
  • SWOT analysis is a tool to analyze the internal and external factors. Internal analysis evinces a discussion on how Beyond Meat can ameliorate its strengths and overcome its weaknesses, whereas the external analysis helps to identify the opportunities for development and eliminate threats that can hamper growth.
  • The PESTLE analysis gives a bird’s eye view of the whole environment (macro factors) of Beyond Meat from many different angles that one wants to check and keep a track of while contemplating a certain idea/plan.
  • The analysis report helps the users to understand the business models of Beyond Meat with regards to influencers like political, economic, social, technological, legal and environmental factors.
  • Beyond Meat’s comprehensive analysis to conclude information about its company position, marketing strategy, business plans and performance of it’s brands, partners and subsidiaries.
  • A summary of Beyond Meat’s mission, vision and unique strategies to capture the market.
  • Record of strategic initiatives extended by Beyond Meat to stay ahead of its competitors and attain competitive advantage.
  • A brief idea about company’s mergers, acquisitions, profit appraisal, deals, alliances/partnership/ventures.
  • Identifying the core values, key performance indicators, and success factors that contribute to sustainable growth for Beyond Meat.

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Check Out Analysis of Other Relevant Companies

References used in Beyond Meat SWOT & PESTLE Analysis Report

1. Nutritious products without any genetically modified ingredients in contrast to additives in the meat industry - css.umich.edu/publication/beyond-meats-beyond-burger-life-cycle-assessment-detailed-comparison-between-plant-based

2. Good replication of meat in all aspects, including nutrition, flavour and appearance - css.umich.edu/publication/beyond-meats-beyond-burger-life-cycle-assessment-detailed-comparison-between-plant-based

3. Corporate partnerships with large restaurant and fast-food chains -https://www.businessinsider.in/stock-market/these-are-beyond-meats-10-most-high-profile-partnerships-in-the-food-industry/articleshow/70369015.cms

4. Lack of variety in the products offered, with notable absence of lamb or seafood options - https://www.beyondmeat.com/food-service/

5. Earnings of beyond meat missing expectations for consecutive quarters, lowering the stock price - www.fool.com/investing/2019/09/09/beyond-meat-stocks-37-drop-is-only-the-beginning.aspx

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Beyond Meat SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Beyond Meat SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/beyond-meat/ [Accessed 27 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Beyond Meat SWOT and PESTLE analysis has been conducted by Abhishek Venkat Sai Gurajala and reviewed by senior analysts from Barakaat Consulting.

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